Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Accenture Tech Vision 2020 - Trend 3

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Chargement dans…3
×

Consultez-les par la suite

1 sur 19 Publicité
Publicité

Plus De Contenu Connexe

Diaporamas pour vous (20)

Similaire à Accenture Tech Vision 2020 - Trend 3 (20)

Publicité

Plus par accenture (20)

Plus récents (20)

Publicité

Accenture Tech Vision 2020 - Trend 3

  1. 1. The Dilemma of Smart ThingsOvercome the “beta burden” Technology Vision 2020 | We, the Post-Digital People #TECHVISION2020
  2. 2. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision 2 Can your enterprise survive the “tech-clash”? We, the Post-Digital People AI and Me Reimagine the business through human and AI collaboration The Dilemma of Smart Things Overcome the “beta burden” Robots in the Wild Growing the enterprise’s reach – and responsibility The I in Experience Helping people choose their own adventure Innovation DNA Create an engine for continuous innovation
  3. 3. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision 3 When customers buy products today, do they completely own them? #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things
  4. 4. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things Products consumers think of as “theirs” can be redefined at the drop of a code release. Take Jibo, a social home robot, who in early 2019 announced its own death to its owners. The supported services were shutting down, and while the simple “Hey, Jibo” command could still draw the robot’s attention, it would no longer understand or respond to any other voice commands. The Internet of Things market is expected to grow to 75.44 billion connected devices by 2025. 75B 4 Internet of Things Connected Devices Installed Base Worldwide from 2015 to 2025. Statista. Internet of Things (IoT) Market 2019: Global Industry Analysis, Size, Share, Trends, Market Demand, Growth, Opportunities and Forecast 2026. (2019, July 16). VC NewsNetwork.
  5. 5. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things 5 As companies design experience- driven and updateable products, they are introducing a state of “forever beta.” This is challenging traditional perspectives on ownership, as businesses must retain some control and responsibility over devices even after they are purchased.
  6. 6. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things 6 “Forever beta” expands to the enterprise. Caterpillar’s new generation of industrial equipment is being integrated with Cat Connect, a platform that allows the company to continuously explore and introduce new telematics-driven services to customers, like remote troubleshooting, performance optimization and more. Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things
  7. 7. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things Experience-driven products are a wellspring of opportunity, but can also bring unintended consequences—this is the beta burden. As products become conduits for experiences, their features and functionality are constantly in flux. If mishandled, businesses risk leaving their customers overwhelmed, frustrated and wary of what’s around the corner. 7
  8. 8. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things 8 Failure to address the beta burden will limit businesses’ innovation opportunities down the road. Agile approaches in the engineering space started businesses down this path. Now businesses must expand that approach to permeate every aspect of their organization, from marketing to product to security to sales. Those who don't will face mounting customer frustration and attrition. Even the most successfully delivered product or service will look like a failure if the business can’t keep up with its evolution.
  9. 9. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things Enterprises now have a deeper stake in long-term product lifecycles, and must be able to support that. Businesses must design products to evolve and transform over time, and must simultaneously become more comfortable releasing “unfinished” products. These products will gain value from the ecosystem of experiences that form around them, but only if organizations shift from thinking about what is minimally viable, to what will make a product maximally valuable over its lifecycle. 9
  10. 10. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision 10 Developing experience- driven products also means handling more sensitive data. Data—from cameras, microphones, telematics or geographic and location tracking—allows companies to power valuable, individualized experiences. But the risk this presents to privacy and security is yet another extension of the beta burden. Businesses must re-think their data practices to emphasize privacy, security and accountability. New technology techniques including use of the intelligent edge, distributed learning and homomorphic encryption offer a path forward. #TECHVISION2020The Dilemma of Smart Things
  11. 11. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things 11 Done right, product- driven experiences are shaped by continuous value expansion. As companies move into the future, updateable products with the ability to expand services and experiences in the future will help them respond to changing customer demands and expectations at a moment’s notice. #TECHVISION2020
  12. 12. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things 12 By embracing “forever beta,” enterprises can constantly reimagine their products. All Tesla cars have been produced and sold with full self-driving hardware since 2016, but without complete self-driving software capabilities. This has let Tesla gather data and information as people drive their cars, which they use to train and improve their self-driving technology. It also lets the company deliver those new self-driving capabilities to customers as they are made possible, via seamless over-the-air updates. Tesla customers have seen their car transform without ever visiting a mechanic, as new functions like autonomous driving, accommodations for pets and enhanced safety features are pushed through firmware updates.
  13. 13. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things 13 Signifyisdeliveringcontinuous lightingexperiences. Signify Circular lighting is an enterprise solution that offers lighting based on the uptime and energy needs of their customers, essentially providing “lighting-as-a-service.” The company maintains the materials, lightbulbs and sensors needed to deliver the experience themselves, swapping out older pieces for new in order to deliver a consistent experience. This also allows Signify to reuse, refurbish and recycle as much as possible, helping them and their clients meet sustainability goals. Shiseidoisreimagining individualized beautyexperiences. Shiseido's Optune is a platform that uses artificial intelligence to create uniquely tailored lotions. Customers who subscribe to a monthly subscription service have access to the platform. Optune analyzes pictures of their skin, combined with external data, and applies intelligence to create a specially tailored “recipe.” A connected device that is provided for free to subscribers mixes and dispenses the lotion delivering a truly individualized, in-the-moment beauty experience. And they can reimagine ownership models, centering them around experiences.
  14. 14. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things 14 Next-generation smart products are paving the way for experiences, and are changing how companies approach their relationship with customers. How will you build these new relationships?
  15. 15. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things 15
  16. 16. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things 16 ⎮ Traditional models of ownership are shifting as devices gain the capacity to significantly change their functionality. Evaluate your organization’s current ability to support a shared model of product ownership: everything from how customers are on-boarded, to how they are engaged with over time can present myriad new opportunities to build relationships with customers, but it requires changes across the organization (from product development, to marketing, to support). How is your business responding to the changing nature of ownership with the products you sell? Decision Points
  17. 17. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things 17 ⎮ As the focus turns to selling continuous experiences, your company will need a different strategy for the products that support those experiences. Explore ways of helping customers through this transition to ensure long-term loyalty. ⎮ Identify the biggest stakeholders in your product ecosystem. This will include customers as well as app developers or other device providers. Design a review process that will uncover what obstacles these stakeholders may face as software updates change the functionality, interoperability and features of their products. ⎮ Help customers meet their sustainability goals. What can they do with aging hardware, and what expenses will they incur over time? Explore new strategies like developing a recycling and trade-in program or allowing people to repair devices themselves. What is your company’slong-term plan for products?
  18. 18. #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision The Dilemma of Smart Things 18 ⎮ Design products to evolve and grow over time in response to customer usage and insights. Build a feedback loop by identifying what data would be necessary to understand your customers’ evolving needs. Develop the tools and platforms to capture that data. ⎮ Make future-focused design thinking a part of every product development process. Explore what customers might want in five years and work backward to consider what sensors or technologies might be necessary to support those ambitions. How are you creating maximallyvaluable products?
  19. 19. Thankyou #TECHVISION2020 www.accenture.com/technologyvision Copyright © 2020 Accenture. All rights reserved.

×