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Being digital: Breaking through the digital ceiling

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Breaking through
the digital ceiling

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15% or less of current
revenues are from digital
Business leaders have big ambitions when it
comes to their companies’ dig...

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Copyright © 2015 Accenture All rights reserved. 3
Monetization is about turning resources into value through different
mec...

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Being digital: Breaking through the digital ceiling

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Almost three out of four organizations (70 percent) report that digital accounts for less than 15 percent of their current revenues. For now, that 15 percent represents a “digital ceiling.”

How to break through the ceiling? The answer is in creating distinctly digital monetization strategies—new ways to turn digital resources into revenue.

Launch a new monetization strategy by recognizing the focus of current digital investments. Continue core-enhancing strategies, reaching new customers and markets with new experiences. Then look beyond the core to identify resources and needs, as well as the mechanisms connecting them.

Almost three out of four organizations (70 percent) report that digital accounts for less than 15 percent of their current revenues. For now, that 15 percent represents a “digital ceiling.”

How to break through the ceiling? The answer is in creating distinctly digital monetization strategies—new ways to turn digital resources into revenue.

Launch a new monetization strategy by recognizing the focus of current digital investments. Continue core-enhancing strategies, reaching new customers and markets with new experiences. Then look beyond the core to identify resources and needs, as well as the mechanisms connecting them.

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Being digital: Breaking through the digital ceiling

  1. 1. Breaking through the digital ceiling
  2. 2. 15% or less of current revenues are from digital Business leaders have big ambitions when it comes to their companies’ digital offerings. But too few companies are driving significant revenues from digital. What’s the answer? Creating distinctly digital monetization strategies—new ways to turn digital resources into revenue. The digital ceiling of executives view digital as an important way to open up new sources of revenue. 60% Copyright © 2015 Accenture All rights reserved. 2
  3. 3. Copyright © 2015 Accenture All rights reserved. 3 Monetization is about turning resources into value through different mechanisms, then bringing that value to the marketplace in the form of an offer to fulfill a customer need A framework for monetizing digital
  4. 4. Differentiation through monetization An digital monetization strategy concentrates on developing new combinations of resources, value and mechanisms Copyright © 2015 Accenture All rights reserved. 4 For example: 2. Change the value intensity to generate a premium or induce direct purchasing by creating exclusivity and extending branding 3. Change the way you generate revenue by reorienting the value chain 1.Change the resources involved in your offer to create new markets, products and services
  5. 5. Opportunities for fast movers Be bold Copyright © 2015 Accenture All rights reserved. 5 Just one in four executives are seeking to create disruption in their industries. And less than a third plan on introducing new monetization strategies 30% of business leaders plan on introducing new digital monetization strategies
  6. 6. Growth without ceilings Shattering the digital ceiling requires new monetization strategies Copyright © 2015 Accenture All rights reserved. 6 It’s time to reimagine the utility and value of digital resources to create new offerings and reach new customers. That combination is the foundation for sustainable growth. • Launch a new monetization strategy by recognizing the focus of current digital investments • Continue core-enhancing strategies, reaching new customers and markets with new experiences • Look beyond the core to identify resources and needs, as well as the mechanisms connecting them.
  7. 7. Learn more at www.accenture.com/DigitalCeiling Contact us to discuss how to break through the digital ceiling mark.p.mcdonald@accenture.com Stay Connected Follow Us–Twitter www.twitter.com/AccentureStrat Watch Us–YouTube www.youtube.com/accenture Connect With Us–LinkedIn www.linkedin.com/company/accenture-strategy Copyright © 2015 Accenture All rights reserved. 7 Find out more:
  8. 8. Accenture is a global management consulting, technology services and outsourcing company, with approximately 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended August 31, 2014. Its home page is www.accenture.com About Accenture About Accenture Strategy Copyright © 2015 Accenture All rights reserved. 8 Accenture Strategy operates at the intersection of business and technology. We bring together our capabilities in business, technology, operations and function strategy to help our clients envision and execute industry-specific strategies that support enterprise wide transformation. Our focus on issues related to digital disruption, competitiveness, global operating models, talent and leadership help drive both efficiencies and growth. For more information, follow @AccentureStrat or visit www.accenture.com/strategy

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