SlideShare une entreprise Scribd logo
1  sur  8
Télécharger pour lire hors ligne
Breaking through
the digital ceiling
15% or less of current
revenues are from digital
Business leaders have big ambitions when it
comes to their companies’ digital offerings. But
too few companies are driving significant
revenues from digital.
What’s the answer? Creating distinctly digital
monetization strategies—new ways to turn digital
resources into revenue.
The digital ceiling
of executives view digital as
an important way to open
up new sources of revenue.
60%
Copyright © 2015 Accenture All rights reserved. 2
Copyright © 2015 Accenture All rights reserved. 3
Monetization is about turning resources into value through different
mechanisms, then bringing that value to the marketplace in the form
of an offer to fulfill a customer need
A framework for monetizing digital
Differentiation through monetization
An digital monetization strategy concentrates on developing
new combinations of resources, value and mechanisms
Copyright © 2015 Accenture All rights reserved. 4
For example:
2. Change the value intensity to
generate a premium or induce
direct purchasing by creating
exclusivity and extending branding
3. Change the way you
generate revenue by
reorienting the value chain
1.Change the resources
involved in your offer to
create new markets,
products and services
Opportunities for fast movers
Be bold
Copyright © 2015 Accenture All rights reserved. 5
Just one in four executives are seeking
to create disruption in their industries.
And less than a third plan on introducing
new monetization strategies
30% of business leaders plan on introducing
new digital monetization strategies
Growth without ceilings
Shattering the digital ceiling requires new monetization strategies
Copyright © 2015 Accenture All rights reserved. 6
It’s time to reimagine the utility and value of digital resources to create new offerings
and reach new customers. That combination is the foundation for sustainable growth.
• Launch a new monetization strategy by recognizing the focus of current
digital investments
• Continue core-enhancing strategies, reaching new customers and
markets with new experiences
• Look beyond the core to identify resources and needs, as well as the
mechanisms connecting them.
Learn more at www.accenture.com/DigitalCeiling
Contact us to discuss how to break through the
digital ceiling mark.p.mcdonald@accenture.com
Stay Connected
Follow Us–Twitter www.twitter.com/AccentureStrat
Watch Us–YouTube www.youtube.com/accenture
Connect With Us–LinkedIn www.linkedin.com/company/accenture-strategy
Copyright © 2015 Accenture All rights reserved. 7
Find out more:
Accenture is a global management consulting,
technology services and outsourcing company,
with approximately 336,000 people serving clients
in more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all
industries and business functions, and extensive
research on the world’s most successful companies,
Accenture collaborates with clients to help them
become high-performance businesses and
governments. The company generated net revenues
of US$30.0 billion for the fiscal year ended August
31, 2014. Its home page is www.accenture.com
About Accenture About Accenture Strategy
Copyright © 2015 Accenture All rights reserved. 8
Accenture Strategy operates at the intersection
of business and technology. We bring together our
capabilities in business, technology, operations and
function strategy to help our clients envision and
execute industry-specific strategies that support
enterprise wide transformation. Our focus on issues
related to digital disruption, competitiveness, global
operating models, talent and leadership help drive
both efficiencies and growth. For more information,
follow @AccentureStrat or visit
www.accenture.com/strategy

Contenu connexe

Tendances

Navigating the Crude Cycle: 10 Strategic Actions for National Oil Companies
Navigating the Crude Cycle: 10 Strategic Actions for National Oil CompaniesNavigating the Crude Cycle: 10 Strategic Actions for National Oil Companies
Navigating the Crude Cycle: 10 Strategic Actions for National Oil Companiesaccenture
 
Seeing Beyond the Loyalty Illusion in Italy: It’s Time you Invest More Wisely
Seeing Beyond the Loyalty Illusion in Italy: It’s Time you Invest More Wisely Seeing Beyond the Loyalty Illusion in Italy: It’s Time you Invest More Wisely
Seeing Beyond the Loyalty Illusion in Italy: It’s Time you Invest More Wisely accenture
 
Accenture Technology Vision for Oracle - 2016
Accenture Technology Vision for Oracle - 2016Accenture Technology Vision for Oracle - 2016
Accenture Technology Vision for Oracle - 2016Accenture Technology
 
Being digital: Embracing the future of work
Being digital: Embracing the future of workBeing digital: Embracing the future of work
Being digital: Embracing the future of workaccenture
 
Leading In The Spotlight 2016 Accenture Strategy C-Suite Survey
Leading In The Spotlight 2016 Accenture Strategy C-Suite SurveyLeading In The Spotlight 2016 Accenture Strategy C-Suite Survey
Leading In The Spotlight 2016 Accenture Strategy C-Suite Surveyaccenture
 
Memo to the C-suite: You are not the main driver of change
Memo to the C-suite: You are not the main driver of changeMemo to the C-suite: You are not the main driver of change
Memo to the C-suite: You are not the main driver of changeaccenture
 
Seeing Beyond the Loyalty Illusion in Australia: It’s Time you Invest More Wi...
Seeing Beyond the Loyalty Illusion in Australia: It’s Time you Invest More Wi...Seeing Beyond the Loyalty Illusion in Australia: It’s Time you Invest More Wi...
Seeing Beyond the Loyalty Illusion in Australia: It’s Time you Invest More Wi...accenture
 
Navigating the Crude Cycle: Opportunities for Midstream Energy Companies
Navigating the Crude Cycle: Opportunities for Midstream Energy CompaniesNavigating the Crude Cycle: Opportunities for Midstream Energy Companies
Navigating the Crude Cycle: Opportunities for Midstream Energy Companiesaccenture
 
Seeing Beyond the Loyalty Illusion in the UK: It’s Time You Invest More Wisely
Seeing Beyond the Loyalty Illusion in the UK: It’s Time You Invest More WiselySeeing Beyond the Loyalty Illusion in the UK: It’s Time You Invest More Wisely
Seeing Beyond the Loyalty Illusion in the UK: It’s Time You Invest More Wiselyaccenture
 
Fuel Growth or Miss Major Opportunities in Life Sciences
Fuel Growth or Miss Major Opportunities in Life SciencesFuel Growth or Miss Major Opportunities in Life Sciences
Fuel Growth or Miss Major Opportunities in Life Sciencesaccenture
 
Digital Shoring for Networked Innovation
Digital Shoring for Networked InnovationDigital Shoring for Networked Innovation
Digital Shoring for Networked Innovationaccenture
 
Leading the Digital Enterprise
Leading the Digital EnterpriseLeading the Digital Enterprise
Leading the Digital Enterpriseaccenture
 
The Promise of Artificial Intelligence: Redefining management in the workforc...
The Promise of Artificial Intelligence: Redefining management in the workforc...The Promise of Artificial Intelligence: Redefining management in the workforc...
The Promise of Artificial Intelligence: Redefining management in the workforc...accenture
 
Mastering Chemical Industry Disruption: The Race is On
Mastering Chemical Industry Disruption: The Race is OnMastering Chemical Industry Disruption: The Race is On
Mastering Chemical Industry Disruption: The Race is Onaccenture
 
Smart Spending is not Just About The Numbers
Smart Spending is not Just About The NumbersSmart Spending is not Just About The Numbers
Smart Spending is not Just About The Numbersaccenture
 
People & Technology: Vision for Life Sciences 2016
People & Technology: Vision for Life Sciences 2016People & Technology: Vision for Life Sciences 2016
People & Technology: Vision for Life Sciences 2016accenture
 
Driving Growth and Competitiveness: Can The Power of Cloud Lift M&A Value Int...
Driving Growth and Competitiveness: Can The Power of Cloud Lift M&A Value Int...Driving Growth and Competitiveness: Can The Power of Cloud Lift M&A Value Int...
Driving Growth and Competitiveness: Can The Power of Cloud Lift M&A Value Int...accenture
 
Chemicals: Smarter Investments, Outstanding Results
Chemicals: Smarter Investments, Outstanding ResultsChemicals: Smarter Investments, Outstanding Results
Chemicals: Smarter Investments, Outstanding Resultsaccenture
 

Tendances (20)

Navigating the Crude Cycle: 10 Strategic Actions for National Oil Companies
Navigating the Crude Cycle: 10 Strategic Actions for National Oil CompaniesNavigating the Crude Cycle: 10 Strategic Actions for National Oil Companies
Navigating the Crude Cycle: 10 Strategic Actions for National Oil Companies
 
Seeing Beyond the Loyalty Illusion in Italy: It’s Time you Invest More Wisely
Seeing Beyond the Loyalty Illusion in Italy: It’s Time you Invest More Wisely Seeing Beyond the Loyalty Illusion in Italy: It’s Time you Invest More Wisely
Seeing Beyond the Loyalty Illusion in Italy: It’s Time you Invest More Wisely
 
Accenture Technology Vision for Oracle - 2016
Accenture Technology Vision for Oracle - 2016Accenture Technology Vision for Oracle - 2016
Accenture Technology Vision for Oracle - 2016
 
Being digital: Embracing the future of work
Being digital: Embracing the future of workBeing digital: Embracing the future of work
Being digital: Embracing the future of work
 
Leading In The Spotlight 2016 Accenture Strategy C-Suite Survey
Leading In The Spotlight 2016 Accenture Strategy C-Suite SurveyLeading In The Spotlight 2016 Accenture Strategy C-Suite Survey
Leading In The Spotlight 2016 Accenture Strategy C-Suite Survey
 
Memo to the C-suite: You are not the main driver of change
Memo to the C-suite: You are not the main driver of changeMemo to the C-suite: You are not the main driver of change
Memo to the C-suite: You are not the main driver of change
 
Seeing Beyond the Loyalty Illusion in Australia: It’s Time you Invest More Wi...
Seeing Beyond the Loyalty Illusion in Australia: It’s Time you Invest More Wi...Seeing Beyond the Loyalty Illusion in Australia: It’s Time you Invest More Wi...
Seeing Beyond the Loyalty Illusion in Australia: It’s Time you Invest More Wi...
 
Navigating the Crude Cycle: Opportunities for Midstream Energy Companies
Navigating the Crude Cycle: Opportunities for Midstream Energy CompaniesNavigating the Crude Cycle: Opportunities for Midstream Energy Companies
Navigating the Crude Cycle: Opportunities for Midstream Energy Companies
 
Change Management
Change ManagementChange Management
Change Management
 
Seeing Beyond the Loyalty Illusion in the UK: It’s Time You Invest More Wisely
Seeing Beyond the Loyalty Illusion in the UK: It’s Time You Invest More WiselySeeing Beyond the Loyalty Illusion in the UK: It’s Time You Invest More Wisely
Seeing Beyond the Loyalty Illusion in the UK: It’s Time You Invest More Wisely
 
The Promise of as-a-Service
The Promise of as-a-ServiceThe Promise of as-a-Service
The Promise of as-a-Service
 
Fuel Growth or Miss Major Opportunities in Life Sciences
Fuel Growth or Miss Major Opportunities in Life SciencesFuel Growth or Miss Major Opportunities in Life Sciences
Fuel Growth or Miss Major Opportunities in Life Sciences
 
Digital Shoring for Networked Innovation
Digital Shoring for Networked InnovationDigital Shoring for Networked Innovation
Digital Shoring for Networked Innovation
 
Leading the Digital Enterprise
Leading the Digital EnterpriseLeading the Digital Enterprise
Leading the Digital Enterprise
 
The Promise of Artificial Intelligence: Redefining management in the workforc...
The Promise of Artificial Intelligence: Redefining management in the workforc...The Promise of Artificial Intelligence: Redefining management in the workforc...
The Promise of Artificial Intelligence: Redefining management in the workforc...
 
Mastering Chemical Industry Disruption: The Race is On
Mastering Chemical Industry Disruption: The Race is OnMastering Chemical Industry Disruption: The Race is On
Mastering Chemical Industry Disruption: The Race is On
 
Smart Spending is not Just About The Numbers
Smart Spending is not Just About The NumbersSmart Spending is not Just About The Numbers
Smart Spending is not Just About The Numbers
 
People & Technology: Vision for Life Sciences 2016
People & Technology: Vision for Life Sciences 2016People & Technology: Vision for Life Sciences 2016
People & Technology: Vision for Life Sciences 2016
 
Driving Growth and Competitiveness: Can The Power of Cloud Lift M&A Value Int...
Driving Growth and Competitiveness: Can The Power of Cloud Lift M&A Value Int...Driving Growth and Competitiveness: Can The Power of Cloud Lift M&A Value Int...
Driving Growth and Competitiveness: Can The Power of Cloud Lift M&A Value Int...
 
Chemicals: Smarter Investments, Outstanding Results
Chemicals: Smarter Investments, Outstanding ResultsChemicals: Smarter Investments, Outstanding Results
Chemicals: Smarter Investments, Outstanding Results
 

En vedette

Driving the future: Why other industries are steering automotive
Driving the future: Why other industries are steering automotiveDriving the future: Why other industries are steering automotive
Driving the future: Why other industries are steering automotiveaccenture
 
Harnessing Revolution: Creating The Future Workforce
Harnessing Revolution: Creating The Future WorkforceHarnessing Revolution: Creating The Future Workforce
Harnessing Revolution: Creating The Future Workforceaccenture
 
Digital Disconnect in Customer Engagement
Digital Disconnect in Customer EngagementDigital Disconnect in Customer Engagement
Digital Disconnect in Customer Engagementaccenture
 
Consumer industries: Working harder for customers
Consumer industries: Working harder for customersConsumer industries: Working harder for customers
Consumer industries: Working harder for customersaccenture
 
Healthcare Disrupted: Next Generation Business Models and Strategies for Life...
Healthcare Disrupted: Next Generation Business Models and Strategies for Life...Healthcare Disrupted: Next Generation Business Models and Strategies for Life...
Healthcare Disrupted: Next Generation Business Models and Strategies for Life...accenture
 
Global Research: The Connected Industrial Workforce
Global Research: The Connected Industrial WorkforceGlobal Research: The Connected Industrial Workforce
Global Research: The Connected Industrial Workforceaccenture
 
Strategic IT Sourcing: What’s the Future?
Strategic IT Sourcing: What’s the Future? Strategic IT Sourcing: What’s the Future?
Strategic IT Sourcing: What’s the Future? Accenture Technology
 
Seeing beyond the Loyalty Illusion: It’s Time You Invest More Wisely
Seeing beyond the Loyalty Illusion: It’s Time You Invest More Wisely Seeing beyond the Loyalty Illusion: It’s Time You Invest More Wisely
Seeing beyond the Loyalty Illusion: It’s Time You Invest More Wisely accenture
 
The Coming of Age for Artificial Intelligence
The Coming of Age for Artificial Intelligence The Coming of Age for Artificial Intelligence
The Coming of Age for Artificial Intelligence Accenture Technology
 
Growth Game Changer
Growth Game ChangerGrowth Game Changer
Growth Game Changeraccenture
 
A new frontier for technology: Nimble innovation for growth
A new frontier for technology: Nimble innovation for growthA new frontier for technology: Nimble innovation for growth
A new frontier for technology: Nimble innovation for growthaccenture
 
The Healthcare CEO gets a New Job – Accenture Strategy
The Healthcare CEO gets a New Job – Accenture StrategyThe Healthcare CEO gets a New Job – Accenture Strategy
The Healthcare CEO gets a New Job – Accenture Strategyaccenture
 
Continuous cyber attacks: Building the next-gen infrastructure
Continuous cyber attacks: Building the next-gen infrastructure Continuous cyber attacks: Building the next-gen infrastructure
Continuous cyber attacks: Building the next-gen infrastructure Accenture Operations
 

En vedette (15)

Driving the future: Why other industries are steering automotive
Driving the future: Why other industries are steering automotiveDriving the future: Why other industries are steering automotive
Driving the future: Why other industries are steering automotive
 
Harnessing Revolution: Creating The Future Workforce
Harnessing Revolution: Creating The Future WorkforceHarnessing Revolution: Creating The Future Workforce
Harnessing Revolution: Creating The Future Workforce
 
Digital Disconnect in Customer Engagement
Digital Disconnect in Customer EngagementDigital Disconnect in Customer Engagement
Digital Disconnect in Customer Engagement
 
Consumer industries: Working harder for customers
Consumer industries: Working harder for customersConsumer industries: Working harder for customers
Consumer industries: Working harder for customers
 
Healthcare Disrupted: Next Generation Business Models and Strategies for Life...
Healthcare Disrupted: Next Generation Business Models and Strategies for Life...Healthcare Disrupted: Next Generation Business Models and Strategies for Life...
Healthcare Disrupted: Next Generation Business Models and Strategies for Life...
 
Cloud Power
Cloud PowerCloud Power
Cloud Power
 
Global Research: The Connected Industrial Workforce
Global Research: The Connected Industrial WorkforceGlobal Research: The Connected Industrial Workforce
Global Research: The Connected Industrial Workforce
 
Strategic IT Sourcing: What’s the Future?
Strategic IT Sourcing: What’s the Future? Strategic IT Sourcing: What’s the Future?
Strategic IT Sourcing: What’s the Future?
 
Seeing beyond the Loyalty Illusion: It’s Time You Invest More Wisely
Seeing beyond the Loyalty Illusion: It’s Time You Invest More Wisely Seeing beyond the Loyalty Illusion: It’s Time You Invest More Wisely
Seeing beyond the Loyalty Illusion: It’s Time You Invest More Wisely
 
The Coming of Age for Artificial Intelligence
The Coming of Age for Artificial Intelligence The Coming of Age for Artificial Intelligence
The Coming of Age for Artificial Intelligence
 
AI and the Future of Growth
AI and the Future of GrowthAI and the Future of Growth
AI and the Future of Growth
 
Growth Game Changer
Growth Game ChangerGrowth Game Changer
Growth Game Changer
 
A new frontier for technology: Nimble innovation for growth
A new frontier for technology: Nimble innovation for growthA new frontier for technology: Nimble innovation for growth
A new frontier for technology: Nimble innovation for growth
 
The Healthcare CEO gets a New Job – Accenture Strategy
The Healthcare CEO gets a New Job – Accenture StrategyThe Healthcare CEO gets a New Job – Accenture Strategy
The Healthcare CEO gets a New Job – Accenture Strategy
 
Continuous cyber attacks: Building the next-gen infrastructure
Continuous cyber attacks: Building the next-gen infrastructure Continuous cyber attacks: Building the next-gen infrastructure
Continuous cyber attacks: Building the next-gen infrastructure
 

Similaire à Being digital: Breaking through the digital ceiling

[Accenture] Digital Business 2017
[Accenture] Digital Business 2017[Accenture] Digital Business 2017
[Accenture] Digital Business 2017Duy, Vo Hoang
 
Delivering a customer focused digital transformation
Delivering a customer focused digital transformationDelivering a customer focused digital transformation
Delivering a customer focused digital transformationSeymourSloan
 
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthSales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthCognizant
 
Disruption presentationv2.35
Disruption presentationv2.35Disruption presentationv2.35
Disruption presentationv2.35Anthony DeLima
 
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In..."What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...Tealium
 
Execution Task Force - Building and Marketing Digital Products
Execution Task Force - Building and Marketing Digital ProductsExecution Task Force - Building and Marketing Digital Products
Execution Task Force - Building and Marketing Digital ProductsFlatnut Ventures GmbH
 
The Road to Digital Maturity for Investment Managers
The Road to Digital Maturity for Investment ManagersThe Road to Digital Maturity for Investment Managers
The Road to Digital Maturity for Investment ManagersKurtosys Systems
 
Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?Acquia
 
Finance Transformation Agenda Resulting In Tangible Business Benefits
Finance Transformation Agenda Resulting In Tangible Business BenefitsFinance Transformation Agenda Resulting In Tangible Business Benefits
Finance Transformation Agenda Resulting In Tangible Business BenefitsSSFIndia1
 
Being digital: Bold times for the oil and gas industry
Being digital: Bold times for the oil and gas industryBeing digital: Bold times for the oil and gas industry
Being digital: Bold times for the oil and gas industryaccenture
 
What does a digital strategy entail?- Learn Tranformation
What does a digital strategy entail?- Learn TranformationWhat does a digital strategy entail?- Learn Tranformation
What does a digital strategy entail?- Learn Tranformationlearntransformation0
 
The Essential Elements and Tips for Implementing a Successful Digital Transfo...
The Essential Elements and Tips for Implementing a Successful Digital Transfo...The Essential Elements and Tips for Implementing a Successful Digital Transfo...
The Essential Elements and Tips for Implementing a Successful Digital Transfo...PetaBytz Technologies
 
Rise of the new media finance organization
Rise of the new media finance organization Rise of the new media finance organization
Rise of the new media finance organization accenture
 
Redefining Success Through Digital Procurement Services: WNS Denali
Redefining Success Through Digital Procurement Services: WNS DenaliRedefining Success Through Digital Procurement Services: WNS Denali
Redefining Success Through Digital Procurement Services: WNS DenaliSheetalSharma899215
 
2016 global outsourcing survey infographic
2016 global outsourcing survey infographic2016 global outsourcing survey infographic
2016 global outsourcing survey infographicDeloitte United States
 
BreakingOutofTradeInsertiaWhileAchievingDigitalTransformation.pptx
BreakingOutofTradeInsertiaWhileAchievingDigitalTransformation.pptxBreakingOutofTradeInsertiaWhileAchievingDigitalTransformation.pptx
BreakingOutofTradeInsertiaWhileAchievingDigitalTransformation.pptxNilay Kumar
 
5 Steps to Effectively Handle Digital Transformation and Business Disruption:...
5 Steps to Effectively Handle Digital Transformation and Business Disruption:...5 Steps to Effectively Handle Digital Transformation and Business Disruption:...
5 Steps to Effectively Handle Digital Transformation and Business Disruption:...SVRTechnologies
 
Insight-DigitalStrategy-Presentation
Insight-DigitalStrategy-PresentationInsight-DigitalStrategy-Presentation
Insight-DigitalStrategy-PresentationMarwan Mousfi
 

Similaire à Being digital: Breaking through the digital ceiling (20)

[Accenture] Digital Business 2017
[Accenture] Digital Business 2017[Accenture] Digital Business 2017
[Accenture] Digital Business 2017
 
Digital Business - Accenture
Digital Business - AccentureDigital Business - Accenture
Digital Business - Accenture
 
Digitalbusiness
DigitalbusinessDigitalbusiness
Digitalbusiness
 
Delivering a customer focused digital transformation
Delivering a customer focused digital transformationDelivering a customer focused digital transformation
Delivering a customer focused digital transformation
 
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthSales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
 
Disruption presentationv2.35
Disruption presentationv2.35Disruption presentationv2.35
Disruption presentationv2.35
 
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In..."What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...
 
Execution Task Force - Building and Marketing Digital Products
Execution Task Force - Building and Marketing Digital ProductsExecution Task Force - Building and Marketing Digital Products
Execution Task Force - Building and Marketing Digital Products
 
The Road to Digital Maturity for Investment Managers
The Road to Digital Maturity for Investment ManagersThe Road to Digital Maturity for Investment Managers
The Road to Digital Maturity for Investment Managers
 
Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?
 
Finance Transformation Agenda Resulting In Tangible Business Benefits
Finance Transformation Agenda Resulting In Tangible Business BenefitsFinance Transformation Agenda Resulting In Tangible Business Benefits
Finance Transformation Agenda Resulting In Tangible Business Benefits
 
Being digital: Bold times for the oil and gas industry
Being digital: Bold times for the oil and gas industryBeing digital: Bold times for the oil and gas industry
Being digital: Bold times for the oil and gas industry
 
What does a digital strategy entail?- Learn Tranformation
What does a digital strategy entail?- Learn TranformationWhat does a digital strategy entail?- Learn Tranformation
What does a digital strategy entail?- Learn Tranformation
 
The Essential Elements and Tips for Implementing a Successful Digital Transfo...
The Essential Elements and Tips for Implementing a Successful Digital Transfo...The Essential Elements and Tips for Implementing a Successful Digital Transfo...
The Essential Elements and Tips for Implementing a Successful Digital Transfo...
 
Rise of the new media finance organization
Rise of the new media finance organization Rise of the new media finance organization
Rise of the new media finance organization
 
Redefining Success Through Digital Procurement Services: WNS Denali
Redefining Success Through Digital Procurement Services: WNS DenaliRedefining Success Through Digital Procurement Services: WNS Denali
Redefining Success Through Digital Procurement Services: WNS Denali
 
2016 global outsourcing survey infographic
2016 global outsourcing survey infographic2016 global outsourcing survey infographic
2016 global outsourcing survey infographic
 
BreakingOutofTradeInsertiaWhileAchievingDigitalTransformation.pptx
BreakingOutofTradeInsertiaWhileAchievingDigitalTransformation.pptxBreakingOutofTradeInsertiaWhileAchievingDigitalTransformation.pptx
BreakingOutofTradeInsertiaWhileAchievingDigitalTransformation.pptx
 
5 Steps to Effectively Handle Digital Transformation and Business Disruption:...
5 Steps to Effectively Handle Digital Transformation and Business Disruption:...5 Steps to Effectively Handle Digital Transformation and Business Disruption:...
5 Steps to Effectively Handle Digital Transformation and Business Disruption:...
 
Insight-DigitalStrategy-Presentation
Insight-DigitalStrategy-PresentationInsight-DigitalStrategy-Presentation
Insight-DigitalStrategy-Presentation
 

Plus de accenture

The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024accenture
 
The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023accenture
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education accenture
 
The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023accenture
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education accenture
 
Engineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibileEngineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibileaccenture
 
Digital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial SystemDigital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial Systemaccenture
 
More deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journeyMore deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journeyaccenture
 
The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023accenture
 
Reinventing Enterprise Operations
Reinventing Enterprise OperationsReinventing Enterprise Operations
Reinventing Enterprise Operationsaccenture
 
Semiconductor Gender Parity Study
Semiconductor Gender Parity StudySemiconductor Gender Parity Study
Semiconductor Gender Parity Studyaccenture
 
The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023accenture
 
Nonprofit reinvention in a time of unprecedented change
 Nonprofit reinvention in a time of unprecedented change Nonprofit reinvention in a time of unprecedented change
Nonprofit reinvention in a time of unprecedented changeaccenture
 
Free to be 100% me
Free to be 100% meFree to be 100% me
Free to be 100% meaccenture
 
The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023accenture
 
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimentoMundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimentoaccenture
 
Pathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications IndustryPathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications Industryaccenture
 
The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023accenture
 
Reimagining the Agenda | Accenture
Reimagining the Agenda | AccentureReimagining the Agenda | Accenture
Reimagining the Agenda | Accentureaccenture
 
Climate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | AccentureClimate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | Accentureaccenture
 

Plus de accenture (20)

The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024
 
The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
 
The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
 
Engineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibileEngineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibile
 
Digital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial SystemDigital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial System
 
More deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journeyMore deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journey
 
The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023
 
Reinventing Enterprise Operations
Reinventing Enterprise OperationsReinventing Enterprise Operations
Reinventing Enterprise Operations
 
Semiconductor Gender Parity Study
Semiconductor Gender Parity StudySemiconductor Gender Parity Study
Semiconductor Gender Parity Study
 
The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023
 
Nonprofit reinvention in a time of unprecedented change
 Nonprofit reinvention in a time of unprecedented change Nonprofit reinvention in a time of unprecedented change
Nonprofit reinvention in a time of unprecedented change
 
Free to be 100% me
Free to be 100% meFree to be 100% me
Free to be 100% me
 
The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023
 
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimentoMundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
 
Pathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications IndustryPathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications Industry
 
The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023
 
Reimagining the Agenda | Accenture
Reimagining the Agenda | AccentureReimagining the Agenda | Accenture
Reimagining the Agenda | Accenture
 
Climate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | AccentureClimate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | Accenture
 

Dernier

The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 

Dernier (20)

The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 

Being digital: Breaking through the digital ceiling

  • 2. 15% or less of current revenues are from digital Business leaders have big ambitions when it comes to their companies’ digital offerings. But too few companies are driving significant revenues from digital. What’s the answer? Creating distinctly digital monetization strategies—new ways to turn digital resources into revenue. The digital ceiling of executives view digital as an important way to open up new sources of revenue. 60% Copyright © 2015 Accenture All rights reserved. 2
  • 3. Copyright © 2015 Accenture All rights reserved. 3 Monetization is about turning resources into value through different mechanisms, then bringing that value to the marketplace in the form of an offer to fulfill a customer need A framework for monetizing digital
  • 4. Differentiation through monetization An digital monetization strategy concentrates on developing new combinations of resources, value and mechanisms Copyright © 2015 Accenture All rights reserved. 4 For example: 2. Change the value intensity to generate a premium or induce direct purchasing by creating exclusivity and extending branding 3. Change the way you generate revenue by reorienting the value chain 1.Change the resources involved in your offer to create new markets, products and services
  • 5. Opportunities for fast movers Be bold Copyright © 2015 Accenture All rights reserved. 5 Just one in four executives are seeking to create disruption in their industries. And less than a third plan on introducing new monetization strategies 30% of business leaders plan on introducing new digital monetization strategies
  • 6. Growth without ceilings Shattering the digital ceiling requires new monetization strategies Copyright © 2015 Accenture All rights reserved. 6 It’s time to reimagine the utility and value of digital resources to create new offerings and reach new customers. That combination is the foundation for sustainable growth. • Launch a new monetization strategy by recognizing the focus of current digital investments • Continue core-enhancing strategies, reaching new customers and markets with new experiences • Look beyond the core to identify resources and needs, as well as the mechanisms connecting them.
  • 7. Learn more at www.accenture.com/DigitalCeiling Contact us to discuss how to break through the digital ceiling mark.p.mcdonald@accenture.com Stay Connected Follow Us–Twitter www.twitter.com/AccentureStrat Watch Us–YouTube www.youtube.com/accenture Connect With Us–LinkedIn www.linkedin.com/company/accenture-strategy Copyright © 2015 Accenture All rights reserved. 7 Find out more:
  • 8. Accenture is a global management consulting, technology services and outsourcing company, with approximately 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended August 31, 2014. Its home page is www.accenture.com About Accenture About Accenture Strategy Copyright © 2015 Accenture All rights reserved. 8 Accenture Strategy operates at the intersection of business and technology. We bring together our capabilities in business, technology, operations and function strategy to help our clients envision and execute industry-specific strategies that support enterprise wide transformation. Our focus on issues related to digital disruption, competitiveness, global operating models, talent and leadership help drive both efficiencies and growth. For more information, follow @AccentureStrat or visit www.accenture.com/strategy