1.
How to boost operational agility and
competitiveness in the age of digital
Can You Be Big
and Differentiated?

2.
2Copyright © 2015 Accenture All rights reserved.
For large organizations in the digital age, differentiating
is more difficult by the day.
Why?
In part because companies are stuck in
traditional operating modes, rather than
leading with the changing wants and needs
of customers and innovating outside in.

3.
3Copyright © 2015 Accenture All rights reserved.
To break out of the traditional dynamic, companies must
transform their approach to strategic change efforts.
While most companies know what their
customers want, many flounder when it
comes to delivering it.
Only 5% of companies use
end-to-end diagnostics to
assess business issues
Consider:
Most (42%) depend upon
data analytics in discrete,
narrow areas of the business
Sales Sales

4.
4Copyright © 2015 Accenture All rights reserved.
Large companies face three main barriers
to creating value for customers:
A lack of alignment and
visibility into the true
drivers of differentiation.
Minimal understanding of
how effectively company
resources, systems and
investments create
differentiation and value
or destroy it.
The inability to reward
the individual behaviors
that contribute to
differentiation.

5.
5Copyright © 2015 Accenture All rights reserved.
What actions can companies begin taking
to truly differentiate?
Move beyond functions. Focus on outcomes.
Capture the complexity in your organization.
Dare to question the status quo.
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Learn more:
www.accenture.com/big-and-differentiated
Join the conversation:
@AccentureStrat

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About Accenture
Accenture is a global management consulting, technology services and outsourcing
company, with more than 319,000 people serving clients in more than 120 countries.
Combining unparalleled experience, comprehensive capabilities across all industries and
business functions, and extensive research on the world’s most successful companies,
Accenture collaborates with clients to help them become high-performance businesses and
governments. The company generated net revenues of US$30.0 billion for the fiscal year
ended Aug. 31, 2014. Its home page is www.accenture.com.
About Accenture Strategy
Accenture Strategy operates at the intersection of business and technology. We bring
together our capabilities in business, technology, operations and function strategy to help
our clients envision and execute industry-specific strategies that support enterprise wide
transformation. Our focus on issues related to digital disruption, competitiveness, global
operating models, talent and leadership help drive both efficiencies and growth. For more
information, follow @AccentureStrat or visit www.accenture.com/strategy