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Digital Trust - Tech Vision 2016 Trend 5

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As every digital advancement creates a new vector for risk, trust becomes the cornerstone of the digital economy. To gain the trust of individuals, ecosystems, and regulators in the digital economy, businesses must possess strong security and ethics at each stage of the customer journey.

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Digital Trust - Tech Vision 2016 Trend 5

  1. 1. Trend  5:   Digital  Trust
  2. 2. People  First:     The  Primacy  of  People   in  the  Digital  Age
  3. 3. People  First:  The  Primacy  of  People  in  the  Digital  Age Copyright  ©  2016  Accenture.  All  rights  reserved. The  Accenture  Technology  Vision  2016  identifies  five  technology  trends  fueled  by  the   people  first principle  and  that  are  essential  to  business  success  in  the  digital  economy.   Intelligent   Automation Liquid   Workforce   Platform   Economy Predictable   Disruption Digital   Trust 3
  4. 4. Why  are  we  talking  about  Digital  Trust?   Copyright  ©  2016  Accenture.  All  rights  reserved. 4 Company  operations   are  affected: In  the  age  of  mass  personalization   and  IoT,  information  is  inherently   more  personal.  This  data  underpins   a  company’s  operations. Security  needs   to  be  data-­centric: Tomorrow's  standard  will  be  security   that  follows  data  and  continuously   ensures  connected  devices  are   uncompromised,  authenticated  users   are  who  they  say  they  are,  and   security  is  ‘baked-­in’  to  new  offerings. Costs  are  rising: Digital  businesses  that  rely   on  data  insights  and   intelligent  automation  are   exposed  to  unprecedented   and  systemic  risks.
  5. 5. 5Copyright © 2016 Accenture. All rights reserved. Address Digital Risk with Trust End result? Trust helps brands build strong and enduring customer relationships. Trust and the Customer Journey Customer Journey: Role of Trust: Consider Purchase Integrate Maintain Advocate Differentiation Transparency of ethics and security practices can set your brand apart from others. High Ethical Standards Adhering to high ethical and security standards may require similar updates on connected platforms. Maintain Strong Relationships Customers become partners and build on top of your platforms; you have more leeway to experiment. Trust Attracts Customers As products and services become more trustworthy, customers become advocates.
  6. 6. Apple  Relies  On  Trust  To  Enter  New  Markets Its  efforts  to  be  transparent  in  how  it  uses  and   secures  customer  data  is  testimony  to  the  value  this   leading  brand  places  on  trust:  strong  security  and   ethics  that  are  ‘baked  in’  give  customers  confidence  that   their  digital  footprints  are  secure  and  private,  easing  the   transition  to  and  adoption  of  the  Apple  ecosystem. As  Apple  has  shown,  trust  differentiates  competitors  in  the   digital  economy  where  businesses  can  reach  vastly  more   people,  iterate  quicker,  and  make  faster,  better  decisions   than  ever  before. When  customers  trust  a  service,  product,  or  brand,   they  look  to  it  for  guidance  into  the  digital  future 6Copyright  ©  2016  Accenture.  All  rights  reserved. 6 Homekit Healthkit Researchkit
  7. 7. In  today’s  digital   business  environment,   trust  is  built  on  two   major  components:   Ethics  and  Security 7 83%  of  respondents  to  the   Accenture  Technology  Vision   2016  survey  agreed  that   “Trust  is  the  cornerstone   of  the  digital  economy.” Copyright  ©  2016  Accenture.  All  rights  reserved. 7
  8. 8. But  achieving  trust  requires  more  than   strong  ethics,  it  demands  robust  security Copyright  ©  2016  Accenture.  All  rights  reserved. Source:    Accenture  Technology  Survey 7  out  of  10  organizations  suffered  from   at  least  twice  as  many  privacy  or  security   breaches  compared  to  two  years  ago. 81%  agree  that  organizations  need  to  move  from   an  exclusively  perimeter-­based  security  model   (e.g.  firewalls,  intrusion  detection  systems)  to   include  human  factors-­based  security  (e.g.,   cognitive  fingerprinting,  hardware  authentication). 8
  9. 9. Robust  cybersecurity is  moving  away  from   perimeter-­based  tools  and  closer  to  data Copyright  ©  2016  Accenture.  All  rights  reserved. 9 Cloud-­based  access  controls  that  offer   visibility,  governance,  and  protection  for  data. Adallom Measures  human  behavior  to   recognize  or  verify  person’s  identity. BehavioSec Authenticates  users,  detects  threats   by  analyzing  users’  interaction  with   online  and  mobile  apps. BioCatch Cloud-­access  security  broker  that   traverses  perimeter  security  and   operates  at  the  device  level. Bitglass Wrappers  to  segregate  work  from   personal  apps  and  apply  app-­based   encryption  and  security  policies. Bluebox Uses  virtual  application  wrappers   to  isolate  threats  and  stop  breaches. Bromium Assigns  policies  and  rights  to  data   files,  effectively  locking  out  hackers   and  malicious  insiders. Covertix Leverage  sensor  data  and  other   context  to invisibly authenticate  users. Crysp Workload-­ and  app-­based  security   policies  that  transverse  the  cloud   and  adapt  to  infrastructure  changes.   Illumio Mobile-­first  authentication  &  fraud   prevention  across  mobile  apps,  mobile   browsers,  and  desktop  browsers. InAuth Uses  predictive  analytics  on  mobile   devices  to  detect,  isolate,  and  stop  attacks Lookout Cloud  and  mobile  identity  management  with   granular  controls  for  applications  and  data Okta Applies  machine  learning  &  AI  to   cloud  security  and  IoT to  find  patterns   in  attack  vectors  attacker  behavior. SparkCognition 15-­second  visibility  and  control   over  every  endpoint. Tanium
  10. 10. Digital  Trust:  100-­Day  Plan 10Copyright  ©  2016  Accenture.  All  rights  reserved. 1. Survey  stakeholders  to  quantify  the  level  of  trust  across  your   business  portfolio. 2. Search  customer  service  logs  for  the  word  ‘trust’  and  run  sentiment   analysis  to  learn  how  customers  perceive  your  brand;;  make  a  top-­five   list  of  the  least  trustworthy  offerings. 3. Take  an  inventory  of  data-­driven  business  processes;;  describe  the   current  and  potential  opportunities  for  enhanced   security  and  data   ethics  for  each. 4. Identify  the  executive(s)  responsible  for  building  and  maintaining  trust,   digital  ethics,  and  security  with  vendors,  partners,  and  customers. 5. Research  what  your  competitors  do  to  build  customer  trust.  Record   what  builds  and  erodes  trust.   6. Partner  with  an  academic  institution,  non-­profit,  or  industry  group  to   dive  deeper  into  one  aspect  of  digital  ethics.  Publish  findings/advice   for  others. 7. Compile  a  list  of  opportunities  for  security  to  move  closer  to  data.
  11. 11. Digital  Trust:  365-­Day  Plan 11Copyright  ©  2016  Accenture.  All  rights  reserved. 1. From  the  top-­five  list  of  the  least  trustworthy  products,   do  a  complete  customer  journey  analysis.  Identify  areas   to  build  trust. 2. Discuss  hiring  a  chief  digital  officer,  chief  trust  officer,   or  chief  ethics  officer.   3. Pick  one  product/service  to  maximize  trust.  Build   metrics  for  tracking  improvement  over  time.  Report   results  to  product  teams  and  challenge  them  to  meet   aggressive  targets. 4. Start  tracking  metrics  for  trust  and  both  data  and  digital   ethics.  Use  this  data  to  include  trust  and  ethical   practices  in  your  company’s  annual  CSR  report. 5. Implement  a  portfolio  of  solutions  to  move  security   closer  to  data.  Describe  how  their  implementation  has   mitigated  downside  risk.  Share  this  report  with  your  CIO   and  CFO  in  an  effort  to  reduce  insurance  premiums.
  12. 12. Predictions Copyright  ©  2016  Accenture.  All  rights  reserved. 12 The  Trust  Bust High-­profile  digital  ethics  failures   will  create  new  governing  bodies,   new  regulations  and  a  new   category  of  jobs. The  CEO  gets  a  Twin Trust  becomes  paramount,   and  a  new  leader  emerges  -­ the  Chief  Ethics  Officer.
  13. 13. Key  Takeaways Copyright  ©  2016  Accenture.  All  rights  reserved. 13 Ethics  and  security  must  be   primary  considerations  in  any   digital  transformation.   Exposure  to  risk  scales   in  proportion  to  digital   business  operations.   To  protect  against  downside  risk,   businesses  must  foster  strong  ethical,   effectively  use  security  to  protect  against   external  threats,  and  build  trusting   relationships  with  ecosystem  stakeholders.   In  procuring  new  technologies,   security  and  ethics  must  be   evaluation  criteria.   Look  for  opportunities  to  build   trust  at  every  engagement  point   along  the  customer  journey.  
  14. 14. Copyright  ©  2016  Accenture.  All  rights  reserved. Thank  you #techvision2016 www.accenture.com/technologyvision

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