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Ecosystem Collaboration - New Engines for Growth and Competitiveness in the Digital Age

Ecosystem Collaboration - New Engines for Growth and Competitiveness in the Digital Age

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Please visit: www.accenture.com/EcosystemCollaboration. Not too long ago, playing fields used to be neat. Bordered. Companies stayed within their industry lines, rarely venturing outside of them. But digital technology has changed all that, lowering entry and exit barriers to digitally contestable markets.

The increased complexity and potential of markets like these is requiring companies to make and execute corporate strategy differently. Welcome to a new age of competitiveness. Welcome to the age of the ecosystem.

Please visit: www.accenture.com/EcosystemCollaboration. Not too long ago, playing fields used to be neat. Bordered. Companies stayed within their industry lines, rarely venturing outside of them. But digital technology has changed all that, lowering entry and exit barriers to digitally contestable markets.

The increased complexity and potential of markets like these is requiring companies to make and execute corporate strategy differently. Welcome to a new age of competitiveness. Welcome to the age of the ecosystem.

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Ecosystem Collaboration - New Engines for Growth and Competitiveness in the Digital Age

  1. 1. Ecosystem Collaboration New Engines for Growth and Competitiveness in the Digital Age
  2. 2. Copyright © 2015 Accenture. All rights reserved. 2 Ecosystem [ek-oh-sis-tuh m, ee-koh-] noun 1. A company’s competitiveness network: an increasingly global, multi-industry nexus of partners (suppliers, institutions, customers) and stakeholders through which business problems are solved and outcomes are shaped. Copyright © 2015 Accenture. All rights reserved. 2
  3. 3. Copyright © 2015 Accenture. All rights reserved. 3 From strict industry lines to digitally contestable markets Then Playing fields were neat. Companies stayed within industry lines. Now Digital technology has blurred industry lines and lowered entry and exit barriers to digitally contestable markets.
  4. 4. Copyright © 2015 Accenture. All rights reserved. 4 For a company to grow and compete, the organization must be ecosystem-ready. Highly effective ecosystem collaboration needs to flow from the company’s core, including all of an organization’s: People Culture Process Technology Copyright © 2015 Accenture. All rights reserved. 4
  5. 5. Copyright © 2015 Accenture. All rights reserved. 5 Did You Know…? 78% of executives plan to pursue growth in new areas by using flexible organizational forms of collaboration, such as: Strategic Alliances Joint Ventures M&A
  6. 6. Copyright © 2015 Accenture. All rights reserved. 6 How to transform business through ecosystem collaboration: Reach outside Be open to analog connections Lay the right foundation Copyright © 2015 Accenture. All rights reserved.
  7. 7. Copyright © 2015 Accenture. All rights reserved. 7 Harness and leverage the skills and talents of interested outsiders with both “hard” and “soft” skills. Reach outside to develop partners across the customer value chain.
  8. 8. Copyright © 2015 Accenture. All rights reserved. 8 Reinvigorate your company culture and make every employee responsible for collaboration and innovation. Be open to analog connections as unexpected sources of innovation. Consider: 2/3 of companies that out- performed peers over the last 3 years say they encourage employees to be proactive in building relations with external stakeholders, compared with just over 1/3 of under-performers.
  9. 9. Copyright © 2015 Accenture. All rights reserved. 9 Focus on upgrading capabilities in three areas: Lay the right ecosystem foundation. Strategy. Leadership must set the tone by signaling a shift away from products and services alone, toward how the company can help customers achieve better outcomes. People. Recognize that employees at all levels have connections that could serve the company’s ecosystem strategy. Technology. Integrate collaborative technology that can help employees connect with each other, with outside organizations and with customers.
  10. 10. Copyright © 2015 Accenture. All rights reserved. 10 All ecosystems “go:” Powering future growth and competitiveness Those that succeed will gain the agility and adaptability needed to power future growth. Companies now need to create organizations that are: •More open •More flexible •More collaborative Copyright © 2015 Accenture. All rights reserved. 10
  11. 11. Copyright © 2015 Accenture. All rights reserved. 11 Join the conversation: @AccentureStrat Copyright © 2015 Accenture. All rights reserved. 11

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