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New Rules for Culture Change – Accenture Strategy

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New Rules for Culture Change – Accenture Strategy

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Digital disruption is sweeping across all industries and few organizations can afford to stand still. Yet many businesses overhauling their strategies have encountered a major stumbling block: their internal culture.

Understanding what drives culture change can make all the difference between transformations that fail and those that succeed.

View recommendations on how you can support your business strategy with successful cultural change.

Digital disruption is sweeping across all industries and few organizations can afford to stand still. Yet many businesses overhauling their strategies have encountered a major stumbling block: their internal culture.

Understanding what drives culture change can make all the difference between transformations that fail and those that succeed.

View recommendations on how you can support your business strategy with successful cultural change.

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New Rules for Culture Change – Accenture Strategy

  1. 1. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. New rules for culture change
  2. 2. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. New rules for culture change Digital disruption is sweeping across all industries and few organizations can afford to stand still. Yet many businesses overhauling their strategies have encountered a major stumbling block: their internal culture.
  3. 3. Many executives don’t fully understand what truly drives culture change, and that’s why so many of those initiatives tend to fall short of their goals. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. The transformation
  4. 4. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. The old way
  5. 5. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. The new way(powered by digital)
  6. 6. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Keys to success Leading by doing: When it comes to culture change, executives must lead by doing. The problem arises when the new culture requires behavioral changes that are both foreign and challenging for the executives themselves to adopt. 1
  7. 7. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Keys to success Engaging all levels: Driving change too much from the top can actually be counterproductive. The highest- performing programs involve employees at all levels of the organization in change. 2
  8. 8. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Keys to success Showing not saying: Employees need to know what the new behaviors will look and feel like, so that they can be brought to life for everyone. The desired behaviors must be embedded into every aspect of the organization so that they will eventually become hardwired into what employees do and how they act. 3
  9. 9. LEARN MORE about overcoming culture challenges and unleashing the workforce of the future with our full report: Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. New Rules for culture change

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