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No Pressure No Diamonds: Getting Nonprofit Right in Today's Digital Age

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Nonprofits face mounting pressures, including increased service demands, decreased fundraising potential and pressure to integrate the newest technologies.

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No Pressure No Diamonds: Getting Nonprofit Right in Today's Digital Age

  1. 1. NO PRESSURE NO DIAMONDS: GETTING NONPROFIT RIGHT IN TODAY’S DIGITAL AGE
  2. 2. Copyright © 2018 Accenture. All rights reserved. 2 NONPROFITS FACE MOUNTING PRESSURES Rising demand for services Decreased fundraising potential Technology explosion Growing competition
  3. 3. CONSTITUENTS EXPECT MORE— AND WILL GIVE MORE say Nonprofits should use more digital technology 61% want to make digital donations 47% And most importantly would donate more (at least 10%) for a personalized experience44% Copyright © 2018 Accenture. All rights reserved. 3Source: Accenture Public Service Global Citizen Survey, May 2018
  4. 4. Copyright © 2018 Accenture. All rights reserved. 4 TURNING PRESSURE INTO PERFORMANCE Leading nonprofits are working to become truly constituent-centric and differentiating through excellence. Reframe Strategy and Operations for Performance Captivate the Digital Constituent Magnify Results Through Analytics Accelerate Impact Through Technology 1 32 4 HOW? By working to…
  5. 5. Copyright © 2018 Accenture. All rights reserved. 5 REFRAME STRATEGY AND OPERATIONS FOR PERFORMANCE 1
  6. 6. Copyright © 2018 Accenture. All rights reserved. 6 1 1 Adapted from Concord Leadership Group’s “Nonprofit Sector Leadership Report – 2016” ALMOST HALF OF NONPROFITS LACK A WRITTEN STRATEGY Even among those who do, yesterday’s model no longer works with today’s realities. GETTING IT RIGHT REQUIRES: A sustainable strategy A “next-generation” organization for strengthening people, streamlining operations and harnessing technology 1
  7. 7. Copyright © 2018 Accenture. All rights reserved. 7 How to get started? Map your strategy to move your organization forward Build and equip your workforce Streamline your operations Communicate effectively with your stakeholders The results? A foundation of operational excellence. Program implementations that succeed the first time, every time. And greater mission impact. 1 MAKE A GREATER IMPACT
  8. 8. Copyright © 2018 Accenture. All rights reserved. 8 REFRAME STRATEGY AND OPERATIONS FOR PERFORMANCE BOYS AND GIRLS CLUB OF AMERICA 1 Ed Mishrell Vice President of Boys & Girls Clubs of America Working with Accenture enabled us to develop a strategy and a course of action to implement an outcome measurement system to support the work of 4,000 Boys & Girls Clubs. Their ability to listen and assimilate our needs and challenges with their expertise made the project a huge success for BGCA, our member organizations and ultimately for millions of young people. Case Study
  9. 9. Copyright © 2018 Accenture. All rights reserved. 9 MAGNIFY RESULTS THROUGH ANALYTICS 2
  10. 10. TRANSFORMING DATA INTO INSIGHTS Copyright © 2018 Accenture. All rights reserved. 10Source: Accenture Digital Adoption Report, 2016 Thanks to dramatically lower technology costs, analytics are now accessible and affordable. NONPROFITS SEEM TO BE LAGGING. see significant efficiency gains Only have taken up data analytics 39% But, for those that do 83% 2
  11. 11. Copyright © 2018 Accenture. All rights reserved. 11 There is a fear about just using analytics, and thinking that everything is just a number. People are uncomfortable with that because it doesn’t pick up the whole story. You really need to look at the right numbers, and need to balance perspectives. Courtney Brown, PhD Lumina Foundation 2 CHANGING OUTCOMES REQUIRES CHANGING MINDSETS
  12. 12. Copyright © 2018 Accenture. All rights reserved. 12 2 TECHNOLOGY IS JUST THE ENABLER The value of analytics lies in tackling key questions, including: How can we show the impact of the work we have supported? How can we empirically show that our efforts tipped the scales? How can we make better use of our limited resources? What are we trying to change, achieve or implement? There has to be clarity in the questions we are asking and why. F. Deming Love Vice President, Digital Strategy, Federal Reserve Bank of Philadelphia (Formerly with The Pew Charitable Trusts)
  13. 13. Copyright © 2018 Accenture. All rights reserved. 13 By bringing researchers and data together in a more centralized tool, we’ll have researchers better anticipate future demands, we’ll make their insights more visible to the rest of us and, ultimately, we’ll help the world collectively do a better job of planning to meet the needs of 8 billion people and beyond. 2 CASE STUDY: –A data driven mission Sumair Sayani President, The Demand Institute Vice President, Nielsen With 300M+ rows of data, Project 8 provides a single, online platform and community for: Accessing and analyzing data Sharing exciting insights Collaborating on important topics—from food security to the future of agriculture
  14. 14. Copyright © 2018 Accenture. All rights reserved. 14 CAPTIVATE THE DIGITAL CONSTITUENT 3
  15. 15. BETTER UNDERSTANDING GENERATES INCREASED ENGAGEMENT Copyright © 2018 Accenture. All rights reserved. 15Source: Accenture Public Service Global Citizen Survey, May 2018 High-performing nonprofits are taking a lesson from the private sector—leveraging service design concepts to generate new constituent relationships. WITH GOOD REASON: citizens value a personalized experience from nonprofits60% 3
  16. 16. PERSONALIZATION PAYS OFF Delivering a personalized experience to volunteers and donors isn’t just a “nice to have.” It can pay off in the form of higher contributions. citizens globally who would be willing to donate more money or volunteer more time to a nonprofit that offered them a personalized experience44% Yet, just of constituents are satisfied with the personalization they receive from nonprofits 44% 3 Copyright © 2018 Accenture. All rights reserved. 16Source: Accenture Public Service Global Citizen Survey, May 2018
  17. 17. 34% 17% 8% Copyright © 2018 Accenture. All rights reserved. 17 3 A clear majority (59%) of U.S. citizens would be willing to donate more for a personalized experience ESPECIALLY IN THE U.S. DONATE 10-25% MORE DONATE 25-50% MORE DONATE >50% MORE Source: Accenture Public Service Global Citizen Survey, May 2018
  18. 18. Copyright © 2018 Accenture. All rights reserved. Citizens willing to donate at least 10% more for a personalized experience: MILLENNIALS ESPECIALLY VALUE PERSONALIZATION vs. 44% overall 62% GLOBALLY 72%vs. 59% overall IN THE U.S. 3 Source: Accenture Public Service Global Citizen Survey, May 2018 18
  19. 19. Copyright © 2018 Accenture. All rights reserved. 19 Use cutting-edge technologies and systems to enable effective money management and convey impact to constituents seamlessly ENGAGE AROUND IMPACT Citizens who consider it important to know the real impact of my charitable donations or volunteer work: Source: Accenture Public Service Global Citizen Survey, 2018 My preferred method of communication Websites Social Media Email 25% 14% 26% 81% 3
  20. 20. Copyright © 2018 Accenture. All rights reserved. 20 CAPTIVATE THE DIGITAL CONSTITUENT NATIONAL GALLERY OF SINGAPORE Chong Siak Ching CEO, National Gallery Singapore The use of digital technologies will enable the Gallery to transform the visitor experience to one that is participatory. As visitors learn about our artworks and programs, we want them to be able to share their stories with friends and create dialogues about their experiences with art. 3 Case Study
  21. 21. Copyright © 2018 Accenture. All rights reserved. 21 ACCELERATE IMPACT THROUGH TECHNOLOGY 4
  22. 22. Copyright © 2018 Accenture. All rights reserved. 22Source: Accenture Public Service Global Citizen Survey, May 2018 For nonprofits, innovative technology used to be the exception. Now it’s the expectation. How to get there? Revitalizing IT strategy Integrating disjointed systems Tapping into cloud and other “new IT” solutions Build technology-enabled ecosystems for sharing what’s working 4 DEPLOYING TECHNOLOGY TO AMPLIFY MISSION IMPACT
  23. 23. Copyright © 2018 Accenture. All rights reserved. FROM THE BACK OFFICE TO THE FRONT LINES nonprofit see efficiency gains from digital accelerators 91% Source: Accenture Digital Adoption Report, 2016 23 Up to Digital accelerator adoption rate Nonprofit survey respondents who see efficiency gains from digital DIGITAL LEARNING DIGITAL COLLABORATION DIGITAL ASSESSMENTS 39% 34% 39% 16% 83% 74% 91% 71% DATA AND ANALYTICS 4
  24. 24. Copyright © 2018 Accenture. All rights reserved. 24 ACCELERATE IMPACT THROUGH TECHNOLOGY NATIONAL ASSOCIATION FOR THE BLIND Case Study Pallavi Kadam Executive Director, National Association for the Blind in India Accenture shares our mission to empower the visually challenged in the workplace. Through the innovative use of technology, we’ve seen first-hand how the Drishti solution Accenture developed can enable visually impaired individuals to lead more inclusive and productive lives. 4
  25. 25. REACH YOUR HIGHEST PERFORMANCE Copyright © 2018 Accenture. All rights reserved. 25 Transform the nonprofit today into the nonprofit of the future START with a strong strategy and well designed operations POWER your mission with analytics DELIVER personalized experiences to captivate digital constituents LEVERAGE technology to spur innovation, multiply impact and strengthen the sector as a whole
  26. 26. Copyright © 2018 Accenture. All rights reserved. 26 AMIT PATEL Managing Director, Nonprofit Group ELAINE TURVILLE Managing Director, Nonprofit Group CONTACTS CLICK TO LEARN MORE ABOUT HOW TO TRANSFORM YOUR NONPROFIT OR VISIT ACCENTURE.COM/NONPROFIT
  27. 27. Copyright © 2018 Accenture. All rights reserved. 27 ABOUT ACCENTURE Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 425,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. Copyright © 2018 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to representor imply the existence of an association between Accenture and the lawful owners of such trademarks. This document is produced by Accenture as general information on the subject. It is not intended to provide advice on your specific circumstances. If you require advice or further details on any matters referred to, please contact your Accenture representative. ABOUT ACCENTURE’S NONPROFIT GROUP The nonprofit sector plays a critical role in improving how people live and tackle complex problems, and there has never been a greater opportunity for the sector to make an impact. Accenture helps clients throughout the sector, including mission service nonprofits, cultural institutions, foundations, associations, multilaterals and others. Combining industry- leading services and expertise derived from our work with leading commercial companies and governments, we apply our unique skillset to address the particular challenges confronting the nonprofit sector. We help our nonprofit clients to reframe their strategy and operations, magnify results through analytics, captivate the digital constituent and accelerate impact through technology. The result is unparalleled: enterprise-grade strategy and operations applied to accomplish the mission better, faster, and more effectively.
  28. 28. Copyright © 2018 Accenture. All rights reserved. 28 Copyright © 2018 Accenture. All rights reserved.

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