The recent research results from Accenture’s 2014 North America Consumer Payments Survey illuminates consumers’ attitudes about payments and how they anticipate making payments by 2020. From digital currencies to mobile payments, ways to pay are evolving quickly, giving consumers more choices than ever. With choice comes control—so much so that it is the consumer who will drive payments change over the next decade. Payments providers must adapt accordingly or risk getting left behind. Five key findings point to significant changes in the industry.

1. My Pay.
My Way.
How consumer choice
will shape the future of
payments

2. What does the future
of payments look like?
We asked consumers.
Accenture surveyed 4,000 consumers in
North America to understand their attitudes
about payments and how they anticipate
making payments by 2020.
Copyright © 2014 Accenture All rights reserved. 2

3. Five key findings point to
big changes in payments
from now to 2020.
Consumers have spoken—but are payments
players prepared to meet their needs?
FINDING 1 FINDING 2 FINDING 3 FINDING 4 FINDING 5
Copyright © 2014 Accenture All rights reserved. 3

4. KEY FINDING 1
By 2020, consumers will use
traditional payments instruments
less and emerging ones more—
but cash won’t be dead.
TODAY
66%
2020
54%
USE CASH
DAILY OR
WEEKLY
Copyright © 2014 Accenture All rights reserved. 4

5. KEY FINDING 2
Digital currency is a practical
reality for consumers today—
and usage will grow by 2020.
TODAY
8%
2020
18%
USE DIGITAL
CURRENCIES
DAILY OR
WEEKLY
Copyright © 2014 Accenture All rights reserved. 5

6. KEY FINDING 3
Consumers’ use of mobile
payments has increased
significantly in just two years.
U.S.
+24%
CANADA
MOBILE +16%
PAYMENTS USE
FROM 2012
TO 2014
Copyright © 2014 Accenture All rights reserved. 6

7. KEY FINDING 4
Consumers prefer to use network
card providers as mobile payments
providers—for now.
TODAY
72%
NETWORK CARD
PROVIDERS
ARE #1
Copyright © 2014 Accenture All rights reserved. 7

8. KEY FINDING 5
Mobile payments users can be
influenced to increase use—
non-users are harder to win over.
REWARD
POINTS
77%
SCAN &
PURCHASE
TO BYPASS
CHECKOUT
71%
DISCOUNT
PRICING &
COUPONS
79%
TOP USER
INCENTIVES
Copyright © 2014 Accenture All rights reserved. 8

9. How to win in
mobile payments
1. Focus on
incentives that
consumers find
attractive.
2. Address
consumers’
security and
privacy concerns.
3. Connect
with Millennials
who are early
adopters.
Copyright © 2014 Accenture All rights reserved. 9

10. For more information
Read the complete survey results at:
www.accenture.com/paymentsurvey2014
@BankingInsights
About Accenture
Accenture is a global management consulting, technology
services and outsourcing company, with more than 305,000
people serving clients in more than 120 countries. Combining
unparalleled experience, comprehensive capabilities across
all industries and business functions, and extensive research
on the world’s most successful companies, Accenture
collaborates with clients to help them become high-performance
businesses and governments. The company
generated net revenues of US$30.0 billion for the fiscal year
ended Aug. 31, 2014. Its home page is www.accenture.com.
Copyright © 2014 Accenture
All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture.
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Matt Friend
Managing Director
Accenture Payment Services