1.
The
Bottom Line
on Trust
Accenture Strategy

2.
The competitiveness of companies
is under threat due to an
unprecedented
frequency of
trust incidents.
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3.
Accenture Strategy found that more than
half (54%) of the 7,030 companies we
scored on our Competitive Agility Index
experienced a material drop in trust, a key
measure of competitiveness.
The Accenture Strategy Competitive Agility Index scores companies on
keys measures of competitiveness: growth (33%), profitability (33%), and
sustainability and trust (33%). Accenture Strategy calculated index scores
for 7,030 companies across
20 sectors and 127 discrete industries using more than four million data
points from the past two and a half years. A material drop
in trust = greater than 5%.
54%
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4.
-12%
-10%
-8%
-6%
-4%
-2%
0%
54% of companies in our research experienced a material
drop in trust of 5% or more.
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5.
We estimate that, of the 54% of companies that
experienced a drop in trust, based on available
data, companies conservatively lost out on
US$180 billion
in potential revenue.
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6.
84% 86% 10/15
Add to this, the drumbeat of statistics and omnipresent headlines about
tainted food and executive missteps, and it becomes clear that
trust and the very real threat of trust incidents are center stage.
Sources:
Kroll Global Fraud & Risk Report 2018, 10th annual edition
Edelman Trust Barometer
experienced a
fraud event
experienced a
cyber event
industries saw a
decline in trust
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7.
In today’s world, it is
no longer a question of
if
a company will experience
a trust incident, but
when.
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8.
What if companies could quantify the potential
impact of a trust incident on
key measures of growth?
The Accenture Strategy Competitive
Agility Index has allowed us to do just this.
Our research and analysis determined that
trust is anything
but soft.
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9.
We found that when a drop in trust occurs, on average,companies will
experience a drop in revenue growth and EBITDA growth.
>5% 2 points 6% 10%
Trust
Competitive Agility
Index Score
Revenue EBITDA
z
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10.
Considering that a $US30 billion retail
company that experiences a material drop in
trust stands to lose
US$4 billion
in future revenue, strategic conversations
about trust become an imperative.
The impact varies by industry.
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11.
Potential impact on revenue growth from a 2-point drop in the
Competitive Agility Index score
Note: Global Averageincludes other sectors not listed here.
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12.
Potential impact on EBITDA growth from a 2-point drop in
the Competitive Agility Index score
Note: Global Averageincludes other sectors not listed here.
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13.
Does your company know where it stands on
key measures of competitiveness: growth,
profitability, and sustainability and trust?
Know what your
company stands
to lose.
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14.
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14
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Accenture Strategy experts.
@AccentureStrat
www.linkedin.com/showcase/accenture-strategy
www.accenture.com/bottom-line-on-trust
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