This document discusses the importance of using data and insights from video to make businesses more successful. It states that successful organizations are investing in people, processes, and enabling capabilities to drive a data-driven culture. This includes operating models, skills, and next-gen data and analytics platforms to support experimentation. The challenges mentioned are having clear and shared measures of success across departments, enabling quick use of collected data within the business, and building capabilities and retaining digital skills. Organizational transformation is needed, not just technology changes.
2. But can you measure key
metrics reflecting your video
business performance –
across subscription,
advertising or transactional
business models?
EVERYONE IS
TALKING ABOUT
DATA…
DATA & INSIGHTS
FROM VIDEO CAN
MAKE YOUR
BUSINESS MORE
SUCCESSFUL
Can you use consumer insights
to drive engagement, revenue
and optimise ROI?
3. ‘DATA DRIVEN MEDIA COMPANY’
Enhanced Operational
Monitoring & Analytics
Content Commissioning
& Acquisition
Content
Recommendations
Personalized Customer
Experience &
Communication
Carriage Agreements,
Content Packaging,
Promotion & Scheduling
DATA
ENABLED
MEDIA
ORGANISATION
Content
Distribution
USES CONSUMER INSIGHTS WITHIN ALL ITS CORE BUSINESS
FUNCTIONS
4. BUT THERE ARE SOME CHALLENGES…
Alignment across all departments
on the KPIs which measure
success – and impact the bottom
line?
Once data collection is underway,
how can you use that data within
the business quickly and
effectively, and view and measure
the outcome
Creating a platform which collects
and makes data available, tools to
enable the business, as well as
creating and retaining digital skills
within business and technology
teams
CLEAR, SHARED
MEASURES OF
SUCCESS
BUSINESS
AGILITY
CAPABILITIES
AND SKILLS
5. What people and
operating model
changes are needed?
What capabilities,
technology platforms
and business services
are needed?
What process, delivery
model and governance
changes are needed?
ORGANIZATION
& TEAM
TRANSFORMATION, NOT
JUST TECHNOLOGY
6. DATA & INSIGHTS FROM VIDEO CAN
MAKE YOUR BUSINESS MORE
SUCCESSFUL, but this means using consumer
insights to measure and drive key business
metrics
It is critical to MEASURE BUSINESS
PERFORMANCE ACROSS ALL CHANNELS,
AND USE THIS TO INFORM COMMERCIAL
DECISIONING in real-time, whether in call centres,
marketing channels or to optimise ROI, test new
approaches - measure effectively and adapt
SUCCESSFUL ORGANISATIONS ARE
INVESTING NOW IN PEOPLE, PROCESS,
AND ENABLING CAPABILITIES; operating
models and skills which drive data driven culture,
ways of working which support ‘fail fast’ and
hypothesis-driven delivery, and next-gen data and
analytics platforms
FINAL
THOUGHTS
Key message: ‘Data & insights from video can make your business more successful’
Everyone is talking about data, but to be a ‘data driven’ organisation means using consumer insights to make your business more successful
Whether your business model is subscription, advertising funded or transactional, insights is the key to driving revenue and optimising return on investments
What is the ‘Data Driven Business’ doing differently?
Key Message: ‘Transformation, not Technology’
Graphic to show broadcaster / TV content lifecycle – data at the heart of media company processes
Voiceover Examples…..
1
2
3 Analytics, algorithms
Marketing – using data opportunities
The response must be transformational – not just technology
Today we look at what it takes to become ‘data driven;
Organisation & Team
Process and Ways of working
Enabling Capabilities