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THE ‘DATA
DRIVEN
VIDEO
BUSINESS’
But can you measure key
metrics reflecting your video
business performance –
across subscription,
advertising or transactional
business models?
EVERYONE IS
TALKING ABOUT
DATA…
DATA & INSIGHTS
FROM VIDEO CAN
MAKE YOUR
BUSINESS MORE
SUCCESSFUL
Can you use consumer insights
to drive engagement, revenue
and optimise ROI?
‘DATA DRIVEN MEDIA COMPANY’
Enhanced Operational
Monitoring & Analytics
Content Commissioning
& Acquisition
Content
Recommendations
Personalized Customer
Experience &
Communication
Carriage Agreements,
Content Packaging,
Promotion & Scheduling
DATA
ENABLED
MEDIA
ORGANISATION
Content
Distribution
USES CONSUMER INSIGHTS WITHIN ALL ITS CORE BUSINESS
FUNCTIONS
BUT THERE ARE SOME CHALLENGES…
Alignment across all departments
on the KPIs which measure
success – and impact the bottom
line?
Once data collection is underway,
how can you use that data within
the business quickly and
effectively, and view and measure
the outcome
Creating a platform which collects
and makes data available, tools to
enable the business, as well as
creating and retaining digital skills
within business and technology
teams
CLEAR, SHARED
MEASURES OF
SUCCESS
BUSINESS
AGILITY
CAPABILITIES
AND SKILLS
What people and
operating model
changes are needed?
What capabilities,
technology platforms
and business services
are needed?
What process, delivery
model and governance
changes are needed?
ORGANIZATION
& TEAM
TRANSFORMATION, NOT
JUST TECHNOLOGY
DATA & INSIGHTS FROM VIDEO CAN
MAKE YOUR BUSINESS MORE
SUCCESSFUL, but this means using consumer
insights to measure and drive key business
metrics
It is critical to MEASURE BUSINESS
PERFORMANCE ACROSS ALL CHANNELS,
AND USE THIS TO INFORM COMMERCIAL
DECISIONING in real-time, whether in call centres,
marketing channels or to optimise ROI, test new
approaches - measure effectively and adapt
SUCCESSFUL ORGANISATIONS ARE
INVESTING NOW IN PEOPLE, PROCESS,
AND ENABLING CAPABILITIES; operating
models and skills which drive data driven culture,
ways of working which support ‘fail fast’ and
hypothesis-driven delivery, and next-gen data and
analytics platforms
FINAL
THOUGHTS
Copyright © 2017 Accenture. All rights reserved.
Accenture logo is trademark of Accenture.
ABOUT PULSE OF MEDIA
The Pulse of Media study is based on a
collection of hypotheses developed by
Accenture subject matter advisors, strategy
consultants, architects and engineers
working in the field. These hypotheses have
been screened against inputs from an array
of sources including the 2016 Accenture
Digital Consumer Survey, third party data
analysis, academic literature, the flow of
venture capital funding and dialogue with
industry commentators, operators and
disruptors. To explore more, please visit
www.accenture.com/pulseofmedia.
This document is produced by
consultants at Accenture as general
guidance. It is not intended to provide
specific advice on your circumstances.
If you require advice or further details on
any matters referred to, please contact
your Accenture representative.

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The ‘Data Driven Video Business’

  • 2. But can you measure key metrics reflecting your video business performance – across subscription, advertising or transactional business models? EVERYONE IS TALKING ABOUT DATA… DATA & INSIGHTS FROM VIDEO CAN MAKE YOUR BUSINESS MORE SUCCESSFUL Can you use consumer insights to drive engagement, revenue and optimise ROI?
  • 3. ‘DATA DRIVEN MEDIA COMPANY’ Enhanced Operational Monitoring & Analytics Content Commissioning & Acquisition Content Recommendations Personalized Customer Experience & Communication Carriage Agreements, Content Packaging, Promotion & Scheduling DATA ENABLED MEDIA ORGANISATION Content Distribution USES CONSUMER INSIGHTS WITHIN ALL ITS CORE BUSINESS FUNCTIONS
  • 4. BUT THERE ARE SOME CHALLENGES… Alignment across all departments on the KPIs which measure success – and impact the bottom line? Once data collection is underway, how can you use that data within the business quickly and effectively, and view and measure the outcome Creating a platform which collects and makes data available, tools to enable the business, as well as creating and retaining digital skills within business and technology teams CLEAR, SHARED MEASURES OF SUCCESS BUSINESS AGILITY CAPABILITIES AND SKILLS
  • 5. What people and operating model changes are needed? What capabilities, technology platforms and business services are needed? What process, delivery model and governance changes are needed? ORGANIZATION & TEAM TRANSFORMATION, NOT JUST TECHNOLOGY
  • 6. DATA & INSIGHTS FROM VIDEO CAN MAKE YOUR BUSINESS MORE SUCCESSFUL, but this means using consumer insights to measure and drive key business metrics It is critical to MEASURE BUSINESS PERFORMANCE ACROSS ALL CHANNELS, AND USE THIS TO INFORM COMMERCIAL DECISIONING in real-time, whether in call centres, marketing channels or to optimise ROI, test new approaches - measure effectively and adapt SUCCESSFUL ORGANISATIONS ARE INVESTING NOW IN PEOPLE, PROCESS, AND ENABLING CAPABILITIES; operating models and skills which drive data driven culture, ways of working which support ‘fail fast’ and hypothesis-driven delivery, and next-gen data and analytics platforms FINAL THOUGHTS
  • 7. Copyright © 2017 Accenture. All rights reserved. Accenture logo is trademark of Accenture. ABOUT PULSE OF MEDIA The Pulse of Media study is based on a collection of hypotheses developed by Accenture subject matter advisors, strategy consultants, architects and engineers working in the field. These hypotheses have been screened against inputs from an array of sources including the 2016 Accenture Digital Consumer Survey, third party data analysis, academic literature, the flow of venture capital funding and dialogue with industry commentators, operators and disruptors. To explore more, please visit www.accenture.com/pulseofmedia. This document is produced by consultants at Accenture as general guidance. It is not intended to provide specific advice on your circumstances. If you require advice or further details on any matters referred to, please contact your Accenture representative.

Notes de l'éditeur

  1. Key message: ‘Data & insights from video can make your business more successful’   Everyone is talking about data, but to be a ‘data driven’ organisation means using consumer insights to make your business more successful Whether your business model is subscription, advertising funded or transactional, insights is the key to driving revenue and optimising return on investments
  2. What is the ‘Data Driven Business’ doing differently?   Key Message: ‘Transformation, not Technology’   Graphic to show broadcaster / TV content lifecycle – data at the heart of media company processes
  3. Voiceover Examples….. 1 2 3 Analytics, algorithms Marketing – using data opportunities
  4. The response must be transformational – not just technology Today we look at what it takes to become ‘data driven; Organisation & Team Process and Ways of working Enabling Capabilities
  5. Summary
  6. Summary