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Indonesia Travelers & their Online Behavior

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Indonesia Travelers & their Online Behavior

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Indonesia Travelers & their Online Behaviors basically highlights about how internet changed the way people travel in Indonesia and how it helps travelers to budget their trip smartly. Budget travelers have big potential to be targeted market.

Indonesia Travelers & their Online Behaviors basically highlights about how internet changed the way people travel in Indonesia and how it helps travelers to budget their trip smartly. Budget travelers have big potential to be targeted market.

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Indonesia Travelers & their Online Behavior

  1. 1. PRESTASI Mad Alkatiri Traveler & Travel Industry Enthusiast t. @madalkatiri
  2. 2. Spent most of my high school study with gun fire & bombs sounds in Ambon. Colorful (& unforgettable) experience! Image: npr.org
  3. 3. Graduated from Telkom University, Business Management School when I was 21 years old. 2010
  4. 4. Since 23 years old, I started to be invited as speaker for several international travel conferences Eye for Travel's Social Media and Mobile Asia in Hong Kong, September 2012 Extraordinary Tourism Exchange (ETE) by ATEC in Perth Australia, August 2013 Eye for Travel's Social Media and Mobile Asia in Hong Kong, November 2013 The first SES Conference in Jakarta, March 2014 Web in Travel Indonesia Conference in Jakarta, April 2014 Travel Distribution Summit Asia in Singapore, May 2014
  5. 5. Top 10 Indonesia Top Young Marketers 2014
  6. 6. Wanted to visit 34 provinces Indonesia before 25 years old. Completed: 26 April 2014. Personal ambitious.
  7. 7. Indonesia Travelers & their Online Behavior Presented by Mad Alkatiri at Telkom Inditourism Seminar - Jakarta
  8. 8. “Travel is now becoming a cool lifestyle for people in Indonesia. It’s like: if you’re traveling, you’re cool person already.” @MADALKATIRI
  9. 9. Things you can see everyday: Indonesia brands are now pushing travel theme brand activity as respond to “travel as new trending lifestyle”
  10. 10. These days: everyone can travel. Even with very small budget, thanks to many cheap hotels and low cost carriers. Travel these days
  11. 11. “Boeing has bagged its biggest ever commercial order after signing a deal worth $21.7bn with Indonesian airline Lion Air.” - BBC.COM
  12. 12. “Airbus signed its biggest deal ever on Monday, an order from Indonesian’s Lion Air worth $24bn.” – USA TODAY
  13. 13. “With this new hub, international tourists from North Asia and Australia will even more easier and cheaper to Indonesia via Bali. Vice versa.” - JAKARTA GLOBE
  14. 14. BUDGET HOTELSHOT COMMODITIES THESE DAYS FOR TRAVELERS
  15. 15. Belitung Trip 3D2N: how much I spent? 2014
  16. 16. Belitung trip 2D2N (February 2014), total spent: Rp. 600,000,-. Included: flights ticket, accommodation, transportation, boat rent.
  17. 17. Raja Ampat Trip 7D6N: how much I spent? 2012
  18. 18. Raja Ampat trip 7D6N (September 2014), total spent: Rp. 4,000,000,-. Included: flights ticket, accommodation, transportation, boat rent and diving.
  19. 19. INTERNETCHANGES THE WAY PEOPLE TRAVEL
  20. 20. Google Indonesia released 61 pages study result about Online Travel Agent & Accommodation in Indonesia. Let’s take a look some of those.
  21. 21. ONLINE BEHAVIOURS OF TRAVELERS.
  22. 22. PHASE #1: PICK A DESTINATION
  23. 23. INSPIRED BY THEIR FRIENDS & FAMILIES VIA SOCIAL MEDIA.
  24. 24. PHASE #2: PLAN A TRIP
  25. 25. Google said there is now Zero Moment of Truth (ZMOT) before most of the booking. On Planning Trip Phase
  26. 26. Search engines Hotel comparison and booking website Direct hotel websites Airline websites Twitter Social networks Video portals to watch relevant videos Tourism destination web pages Holiday review sites / applications Group buying sites / applications Personal blogs, online travel articles, etc. Web portals Talks with friends, family or colleagues Stimulus First moment of truth FRAMING THE ACCOMODATION PATH TO PURCHASE
  27. 27. Indonesian travellers are using an average of 5 sources when researching accommodation. More than 8/10 turn to online sources, and just over 3/4 rely on personal contact especially friends and family. With most using online. – Google Indonesia
  28. 28. This is also because: the better we’re preparing the trip, the cheaper it gets. On Planning Trip Phase
  29. 29. Whilst a large proportion rely on online when researching accommodation, almost 1/3 book their accommodation online.
  30. 30. Why Online? Being able to book anytime, ability to compare and price competitiveness are all key advantages to booking online. - Google Indonesia
  31. 31. PHASE #3: ON A TRIP
  32. 32. The always connected travelers: use their mobile even more while traveling. On Trip Phase
  33. 33. DID YOU 83% OF INDONESIANS SHARE THEIR TRIP EXPERIENCES DURING THE TRIP?
  34. 34. Proportion of travellers frequently using social media during travel.
  35. 35. PHASE #4: POST A TRIP
  36. 36. Thanks! Mad Alkatiri – mad@wego.com

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