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Blogging 101 Making the most of new innovated technology  2009 FoL Technology Showcase
Understanding Blogging ,[object Object],[object Object],[object Object],[object Object]
Part 1: History of Blogs
The beginning of a Trend… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Advancements… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Trends ,[object Object],Not just text  – video, audio, photos, links, etc. Remote usage  – RSS, Post to Facebook, Mobile phones
Part 2: Business Blogging
What is “Business” Blogging? ,[object Object],[object Object],[object Object],[object Object],[object Object],Misconception!   Business Blogging  Corporate Blogging
Benefit/Risk Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps for a Successful Business Blog “ What sets blogs apart from other online writing … is their dynamic nature (as opposed to static Web pages) and their voice (style).” – Susan Ward, About.com
Part 3: GE Presence in the  Blogosphere
GE’s Footprint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Blogs: Beth Comstock BlackBerryBeth, Vice President and Chief Marketing Officer http:// beth.ge.com / ,[object Object],[object Object],[object Object],[object Object]
Internal Blogs: Ryan Graves ,[object Object],[object Object],[object Object],[object Object],[object Object],IT Buzz Blog, GE Healthcare IMLP http:// wiki.health.ge.com/gehc_blogs/itbuzz /
Internal Blogs: Matthew Benvie ,[object Object],[object Object],[object Object],[object Object],Oshkosh Connect, Aviation CDLP   http://genet.ae.ge.com/home/OshkoshBlog/OshkoshBlog.html
External Blogs: GE Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Follow GE reports on Twitter
Internal/External Blogging – GE Policy Important to understand the risk, reward and reach of the information presented in a blog or social media forum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Risks Benefits
Avoiding Blogging Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keep in mind that ANY blogging/posting that violates GE policy is prohibited (even if solely conducted using personal resources)
Part 4: Opportunities for Growth
Best Practice Sharing   Team Coordination Customer Interface Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogging Opportunities at GE
Getting Involved in the Blogosphere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The  purpose  is clear The  personality  is established The  voice  is unique & consistent The  links  are relevant The  conversations  are meaningful The  frequency  of posts is timely Make Sure…
Step-By-Step Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object]
GE Deliverables from Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities should reflect and support key GE messaging & values
Thank You! William Maurer Jessica Abraham Aja Collins Curtis Haines Jareth Kelly Dukens Rene Michael Smith On behalf of Team 1:

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Technology Showcase, Foundations Of Leadership

Notes de l'éditeur

  1. The individual is at the core of the Blogging movement even as more larger groups and corporations are embracing the format. The Blogger provides personality, credibility and a point of view . Successful blogs retain this even if there may be more than one author. Bloggers have become thought leaders in their particular space by building a community of like-minded individuals around them.
  2. The term " Web 2.0 " is commonly associated with web applications that facilitate interactive information sharing, user-centered design and collaboration on the world wide web. Examples of Web 2.0 include web-based communities, social networking sites, wikis, blogs, video sharing sites and the like. A Web 2.0 site allows its users to interact with other users or to change website content , in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
  3. GEnie was founded by Bill Louden in October 1, 1985 [3] and was launched as an ASCII text-based service by GE's Information Services division in October 1985, and received attention as the first serious commercial competition to CompuServe . Louden was originally CompuServe's product manager for Computing, Community (forums), Games, ecommerce, and email product lines. Louden purchased DECWAR source code and had MegaWars developed, one of the earliest multi-player online games (or MMOG ), in 1982. The service was run by General Electric Information Services (GEIS, now GXS ) based in Rockville, Maryland . GEIS served a diverse set of large-scale, international, commercial network-based custom application needs, including banking, Electronic Data Interchange and e-mail services to companies worldwide, but was able to run GEnie on their many GE Mark III time-sharing mainframe computers that otherwise would have been underutilized after normal U.S. business hours. This orientation was part of GEnie's downfall. Although it became very popular and a national force in the on-line marketplace, GEnie was not allowed to grow. GEIS executives steadfastly refused to view the service as anything but "fill in" load and would not expand the network by a single phone line, let alone expand mainframe capacity, to accommodate GEnie's growing user base. (Later, however, GE did consent to make the service available through the SprintNet time-sharing network, which had its own dial-up points of presence.) The initial price for connection, at both 300 bits per second and the then-high-speed 1200 bits per second, was $5–$6 per hour during "non-prime-time" hours (evenings and weekends) and $36 an hour (to discourage daytime use) otherwise, later adjusted to $6 per hour and $18 per hour, respectively. 2400 bit/s was also available at a premium. Later, GEnie developed the Star*Services package, soon renamed Genie*Basic after Prodigy threatened a trademark lawsuit over the use of the word "Star". It offered a set of "unlimited use" features for $4.95/month. Other services cost extra, mirroring the tiered service model popular at the time. GEnie's forums were called RoundTables (RTs), and each, as well as other internal services, had a page number associated with it, akin to a web address today; typing "m 1335", for instance, would bring you to the GemStone III game page. The service included RTs, games, mail and shopping. For some time, GEnie published a bimonthly print magazine, LiveWire . GEnie's early chat room was called the LiveWire CB Simulator, [4] after the popular CB radios of the time.
  4. Beth Comstock is Chief Marketing Officer and SVP of GE. She leads the company's organic growth and commercial innovation initiatives, and the sales, marketing and communications functions.
  5. Ryan Graves is the author of IT Buzz Blog- a place for news, tips & tricks, and interesting musings of GE Healthcare IT professionals.
  6. Matthew Benvie is a Media Relations employee for GE Aviation, covering flip cam videos and blogging for major trade shows, including Oshkosh Air Show.
  7. To communicate insight on daily issues form Leadership to their employees. The advantage of this would be to help set the tone for important issues in an organization.   2)    To communicate best practices among employees regarding relevant business issues.   To give employees a forum for question and answer on “break-fix” technical issues they are having.   Pod casts can be used to deliver messages from leaders to their employees to cut down on travel expense and to use time more efficiently.
  8. What is the overall purpose behind writing the blog and what is the general breakdown? The subject should be easily understood and interesting to the group reading the blog. Is this an international audience or your family, for example? 3. This will depend heavily upon the audience being targeted and the subject you are writing about. For example, if you’re writing a travel blog on Puerto Rico you will want to use sites like travelpod which are frequented by other travelers. 4. Visit other blogs to build a blogging circle, adding your URL address on other blogs. 5. They will place a link to your site on their webpage and/or have a feed running from your blog so that every time you post something, it will show up on the blog aggregator homepage, helping to increase readership.