1. We are
1
# in the
Mid-South!
And
WeHave
what it takes
to
Sell your
Home!
#1
in the
Mid-South!
2/2008

2. Our Mission
“ A passionate
Harold Crye
commitment
to unsurpassed
”
service.
Dick Leike
CRYE-LEIKE , REALTORS , a full service real estate
® ®
company for over 30 years, is one of the nation’s largest real
estate companies. CRYE-LEIKE®, Inc. has a sales force of over
4,000 sales associates who are located in over 140 branch
#1 and franchise offices throughout an eight-state region
in the
including Tennessee, Arkansas, Mississippi, Alabama,
Mid-South!
Kentucky, Georgia, Florida and North Carolina. 2/2008

4. Ranks #4 in the U. S.!
Big Brokers Report
Rank Company Units Branches
1. NRT, LLC 326,323 939
Parsippany, NJ
2. HomeServices of America, Inc. 152,826 379
Minneapolis, MN
3. The Long & Foster Companies, Inc. 86,574 244
Fairfax, VA
4. CRYE-LEIKE, Realtors 28,849 103
Memphis, Nashville, Chattanooga, TN; Little Rock, Rogers, AR; Atlanta, GA; Jackson, MS; Huntsville, AL
5. Coldwell Banker United Realtors 27,953 75
Bryan, TX
6. Prudential Fox & Roach Realtors 26,766 65
Devon, PA
7. Howard Hanna Real Estate 26,545 83
Pittsburgh, PA
8. Allen Tate Company 23,007 45
Charlotte, NC
9. RealtyUSA 20,690 64
Orchard Park, NY
10. GMAC Real Estate 19,844 79
Oak Brook, IL
11. Ebby Halliday, Realtors 17,654 29
Dallas, TX
12. John L. Scott Real Estate 17,381 39
Bellevue, WA
13. Keller Williams Realty 15,964 11
Southlake, TX
14. Realty Executives, Phoenix 14,020 80
Phoenix, AZ
15. ZipRealty 13,962 38
Emeryville, CA
16. Real Estate One 13,891 34
Southfield, MI
17. RE/MAX Greater Atlanta 13,876 14
Atlanta, GA
18. Prudential Douglas Elliman Real Estate 13,781 64
South Huntington, NY
19. RE/MAX Equity Group, Inc. 13,462 23
Portland, OR
20. Baird & Warner, Inc. 13,133 32
Chicago, IL
This information has been compiled from REAL Trends Magazine, May 2008 issue.
More buyers through our
#1
contacts and more trained professionals
in the
Mid-South! to serve your specific needs. 5/2008

5. 18 Largest
Residential Brokerage Firms
GREATER NASHVILLE AREA
Company Name # of Agents # of Offices Homes Sold
#1 CRYE-LEIKE , REALTORS 1000 28 7,632
® ®
#2 Keller Williams Realty 913 8 6,133
#3 Re/Max Elite 330 14 5,114
#4 Bob Parks Realty 542 10 4,801
#5 Coldwell Banker Barnes 350 9 4,153
#6 The Realty Association 362 1 1,966
#7 Village Real Estate Services 186 4 1,894
#8 Fridrich & Clark Realty 171 3 1,574
#9 Re/Max Choice Properties 81 3 1,305.5
#10 ERA Pacesetter Partners 140 3 1,295
#11 Prudential Woodmont Realty 114 4 1,145
#12 Zeitlin & Co. Realtors 110 4 1098
#13 Prudential Rowland Real Estate 128 4 1,016
#14 Realty Executive Fine Homes 112 1 849
#15 Re/Max Carriage House 86 2 803
#16 Coldwell Banker Lakeside Realtors 68 1 693
#17 Pilkerton Realtors 116 2 653
#18 Worth Properties 76 1 543
#1 *source of information: Nashville Business Journal 4/18/08-4/24/08 ranked by number of homes sold in 2007
in the
Mid-South! 4/2008

6. CRYE-LEIKE ®
is a member of this network of independent brokers
which sells more homes than any national franchise. The Best just
keep getting better.
volume shown in billions of dollars
THE BEST CREDENTIALS
1.2 million transactions valued at
nearly $370 billion annually in
U.S. home sales - more than any
LeadingRE
$400 other real estate network
COLDWELL BANKER
Nearly 700 firms spanning 38
$369 countries with 5,500 offices and
RE/MAX
170,000 associates
The highest number of sales units
$309
$300 among the top 500 residential
$301
firms in the U.S., according to
CRYE-LEIKE® is a proud member of Leading RE
industry source REAL Trends
CENTURY 21
PRUDENTIAL
$200
KELLER-WILLIAMS
$180 $178
REALTY EXECUTIVES
$100 $104
SOTHEBY’S
GMAC
ERA
$50
$45
$38
$29
#1 $0
Source: REALTrends Report 2008
in the
Mid-South! 5/2008

7. A relentless pursuit of
better service results in
superior growth.
#
#1
in the
Mid-South!
2/2008

8. Who’s Selling Middle Tennessee?
Billion $1.5
$1,375,329,495
Billion $1.2
$929,196,850
$912,031,433
CRYE-LEIKE®
$900
$608,391,658
$600
$402,120,032
$300
#1 #2 #3 #4 #5
Million $0
#1 This information includes only sales reported to MLS. Figures represent total dollar volume of listing sides
in the and selling sides of closed sales per MLS statistics January 1, 2007 through December 31, 2007. “Middle
Tennessee” for purposes of this report includes all MLS areas. Does not include all companies having sales
Mid-South! in the area: only shows top 5 firms for the period.

9. Who’s Selling Southern
Middle Tennessee?
$100 $96,617,418
$80
$65,554,096
CRYE-LEIKE®
$60
$51,577,998
$46,967,173
$43,657,076
$40
$20
#1 #2 #3 #4 #5
Millions $0
#1 This information includes only sales reported to MLS. Figures represent total dollar volume of listing sides
in the and selling sides of closed sales per MLS statistics January 1, 2007 through December 31, 2007.
Southern Middle Tennessee” for purposes of this report includes the counties of Maury, Marshall, Giles,
Mid-South! Lawrence and Lewis. Does not include all companies having sales in the area: only shows top 5 firms for
the period.

10. Who’s Selling Maury County?
$80
$73,467,241
$70
$60
$50,741,398
$49,592,658
$50
CRYE-LEIKE®
$43,517,228
$40
$28,773,696
$30
$20
$10
#1 #2 #3 #4 #5
Millions $0
#1 This information includes only sales reported to MLS. Figures represent total dollar volume of listing sides
in the and selling sides of closed sales per MLS statistics January 1, 2007 through December 31, 2007. “Maury”
for purposes of this report includes MLS area 16. Does not include all companies having sales in the area:
Mid-South! only shows top 5 firms for the period.

11. Who’s Selling Robertson County?
$40
$36,475,157
$35
$30
$25
CRYE-LEIKE®
$20,062,920
$19,913,069
$19,287,840
$20
$17,207,814
$15
$10
$5
#1 #2 #3 #4 #5
Millions $0
#1 This information includes only sales reported to MLS. Figures represent total dollar volume of listing sides and
in the selling sides of closed sales per MLS statistics January 1, 2007 through December 31, 2007. “Robertson” for
purposes of this report includes MLS area 14. Does not include all companies having sales in the area: only
Mid-South! shows top 5 firms for the period.

12. Who’s Selling Williamson County?
$350
$309,863,680
$300
$284,439,014
$250
$220,445,427
$214,254,253
®
CRYE-LEIKE
$200
$160,903,477
$150
$100
$50
#1 #2 #3 #4 #5
Millions $0
#1 This information includes only sales reported to MLS. Figures represent total dollar volume of listing sides
in the and selling sides of closed sales per MLS statistics January 1, 2007 through December 31, 2007. “Williamson
County” for purposes of this report includes MLS area 10. Does not include all companies having sales in
Mid-South! the area: only shows top 5 firms for the period.

13. Who’ Selling Land
In Middle Tennessee?
$80
$69,309,550
$70
$60
$49,498,471
$50
CRYE-LEIKE®
$40
$30
$25,906,723
$23,949,605
$21,175,440
$20
$10
#1 #2 #3 #4 #5
Millions $0
#1 This information includes only sales reported to MLS. Figures represent total dollar volume of listing sides
in the and selling sides of closed sales per MLS statistics January 1, 2007 through December 31, 2007. “Land” for
purposes of this report includes sales within category of Land. Does not include all companies having sales
Mid-South! in the area: only shows top 5 firms for the period.

14. Our Goal Is 100%
Customer Satisfaction
You’ll have the opportunity to give us
feedback through surveys during and
after the sale! Over 98% of our
#1 customers rate our service
in the
“Very Satisfied” after paying us.
Mid-South!
2/2004

15. Marketing Program
I may not be
the person
who sells
your home,
but...
I will be the
reason
your home sells!
#1
According to the National Association of Realtors, 96%
in the
of sales involve two agents cooperating in the sale.
Mid-South!
2/2004

16. 6 Factors Affecting the
Sale of Your Property
Factors Who Controls
1. Condition of Property 1. Owner
2. Price 2. Owner
3. Marketing of Property 3. Agent
4. Negotiating Skills 4. Agent
and Follow Up
5. Competition 5. No Control
6. Market Conditions 6. No Control
#1
in the
Mid-South!
2/2004

17. 84%
Today of Home Buyers
Rely On The Internet
As A Primary Source Of
Homes For Sale Information!*
The Internet is Now the #1 Media Source for Homebuyers.
98
Other
Media
Sources
100%
84
Internet
80%
60%
40%
16
Other
Media
20% Sources
2
Internet
0%
2007**
1995*
No firm or individual can point
traffic to their website like
CRYE-LEIKE ’s signs, newsprint
®
#1
in the
and other advertising.
Mid-South! * Source: National Association of Realtors
** Data provided by National Association of Realtors. 2/2008

18. #1
in the
Mid-South!
04/2007

19. Web Presence
We’ve got you covered
Locally and Nationally
www. .com
WWW.LUXURYPORTFOLIO.COM
LuxuryHomes.com
www. .com
#1
in the On average, a visitor to our site spends 12.5 minutes viewing over 24 pages
(the national average is 4 pages).
Mid-South!
2/2008

20. WHY will so many
buyers see your home on
®
www.CRYE-LEIKE .com?
• Over 400,000 Listings
• Over 30 Million Hits Per Month
• Traffic fed from Google & Trulia
(Search Engine Optimization)
• One-Click Address Searches
• 24/7 Open Houses
• Multiple Photos Shown On Most Listings
• Virtual Home Tours
• Smartline Audio Descriptions
• ‘Virtual Agent’ - Automatic real time
new listing updates.
• Home Services, Property Management
& Relocation Services
• Realtor.com Links (3 Million Listings)
• Helpful hints to buyers and sellers
• Yard Signs Inviting Potential Buyers To
Check-Out All CRYE-LEIKE Listings
®
• Additional Advertising In The Real
Estate Section Of The Local Sunday
Newspaper
#1
• Area billboards driving traffic to
in the
CRYE-LEIKE .com
®
Mid-South!
2/2008

21. Computerized
Appointment Center
It makes showing
CRYE-LEIKE listings easy!
®
• Open 7 days a week,
7:00 am to 8:00 pm
• Complete showing
records
• One number to call
• Easy follow-up
One of the most valuable services we offer...
because a missed call could equal a lost sale!
#1 Extended Hours + More Showings =
in the
A Faster Sale!
Mid-South!
2/2004

22. 24 Hour Information Line
SmartLine is the
smartest number in town!
You Can Relax!
SmartLine is good for the life of the Listing!
Sell Homes While You Sleep!
Information is available 24 hours a day!
It’s Easy For Buyers!
Simply dial 615.661.5800 or 800.404.9874
and enter the code!
• Callers get information on listings 24 /7.
• Search for listings on the 24/hour information line, just like you might
on the internet. Search for a certain price,
area, property type, and/or
property code.
• Leads from callers are sent directly
to the agent.
• Caller ID information
is sent instantly via text
message to cell phones or
via email.
• Agents are able to track property
inquiries. Find out what day and/or
time calls were received.
#1 • Mortgage calculators are also
in the available.
Mid-South! 3/2007

23. CRYE-LEIKE RELOCATION SERVICES
®
Household Goods Shipment
• National Moving Companies
• Substantial Discounts
• VIP Service
• FREE Insurance
NOTE: Local Move Discounts Also Available
Middle TN Region
#1
1-800-373-8893
in the
Mid-South!
4/2004

24. Direct Mail
Marketing
Let’s inform your neighbors
CRYE-LEIKE
that is selling your home!
®
Our Direct Mail postcards target neighbors
ur
and invite them to refer friends and
#1
in the
associates to become new neighbors!
Mid-South!
3/2007

25. HOME BUYERS GUIDE
Your home will automatically be
listed in CRYE-LEIKE ’s exclusive
®
Home Buyers Guide
THE MOST WIDELY DISTRIBUTED LISTING
#1
MIDDLE TENNESSEE
in the
MAGAZINE IN
Mid-South!
3/2007

26. CRYE-LEIKE HOME SERVICES is a free concierge service that provides CRYE-LEIKE customers valuable services and savings
for all aspects of the home ownership experience. We combine the power of an extensive nationwide database of ser-
vice providers and the personalized assistance of a CRYE-LEIKE Home Services Coordinator to create a complete network
designed to meet the needs of our customers before, during and after the move.
Take Advantage of FREE Professional Referrals:
Professional Referrals at NO CHARGE for:
• Preparing your home for sale
• Local & long distance phone connections
• Moving services
• Assistance with utility connections
• Assistance with utility disconnections
• Moving services
• Cleaning services
• Lawn Care
• Painting services
• Security system installation
• Handyman services
• Cable television & satellite installations
• Carpet cleaning services
• Handyman services
• Lawn Care
• Insurance
• Home inspections services
• Mortgage
...and much more!
...and much more!
• Pest/Termite control
At your service... To enroll in this free concierge service,
As a CRYE-LEIKE customer, you
contact your local CRYE-LEIKE sales
are assigned a specific Home Services
associate today or visit our website at
Coordinator who is part of a central-
ized call center. Your Home Services
www.crye-leike.com/homeservices
Coordinator provides one-on-one assis-
tance with your relocation and home
service needs. Let us take care of it...
Your Home Services Coordinator
This powerful network of home services works with you to arrange all mov-
ing related activities including home
and valuable discounts is exclusive to
inspections, warranty services, mort-
CRYE-LEIKE customers. gage, assisting with utility connec-
tions, remodeling, home repairs,
Memphis (901) 271-7000 • Nashville (615) 221-0497
lawncare and much more.
Chattanooga (423) 296-1446 • TOLL FREE 1-866-771-6449

27. Virtual Home Tours
Want a 24-hour open house, where buyers
can view your listing day or night, rain or
shine, from their office, den, or laptop? Check
out our virtual home tours!
• 360° Virtual Home Tour Technology
• Posted on www.CRYE-LEIKE®.com
• Choice of 5 or more 360° photos - interior or exterior
• 12 or more high resolution still photos
• Homes with virtual tours, or multiple photos, are 5 times
more likely to be viewed by potential home buyers!
#1
in the
We put technology to work selling your home.
Mid-South! 3/2007

28. Prominent Newspaper
Advertising
CRYE-LEIKE has weekly newspaper
®
advertisements featured in full
color with prominent position.
#1
in the
Mid-South!
3/2007

29. Our Distinctive Yard Signs
do more than advertise
your home...
...they
promise
excellent service!
#1
in the Over 1/3 of buyers report finding their new home because of a yard sign.*
Mid-South! Source: National Association of REALTORS® Buyer’s Report
2/2004

30. Exclusive Luxury Homes Marketing Program with
CRYE-LEIKE’s affiliation with Luxury Portfolio allows
us to market our home listings over $750,000
Nationally and Internationally
crye-leike.luxuryportfolio.com

31. Luxury Portfolio is promoted through
many high end publications such as:
• Award-winning website display-
ing more $1 million plus properties
more $1 million-plus listings than others
• Features over 10,000 of the world’s
■ Luxury Portfolio 7820 7500
most remarkable properties
■ Christie’s • Aggressive branding to drive high
5000 net-worth consumers to
■ Sotheby’s
luxur yportfolio.com
4765
2500 • Traffic to site from over 100
2594 countries
• A membership of over 200 firms
0
• Property inventory totaling almost
$2 billion

32. LuxuryHomes.com ~ LuxuryHomes.com ~ LuxuryHomes.com
y y y
LuxuryHomes.com
LuxuryHomes.com ~ LuxuryHomes.com ~ LuxuryHomes.com
LuxuryHomes.com ~ LuxuryHomes.com ~ LuxuryHomes.com
c c c
LuxuryHomes.com ~ LUXURY BROKERS &~PROPERTIES es.com
SHOWCASING LuxuryHomes.com LuxuryHom
LuxuryHomes.com
CRYE-LEIKE is now showcasing all of our Luxury Home listings
EIKE
over $750k on www.LuxuryHomes.com bringing your property
50k
more internet exposure.
ternet
DETAILS:
• Large referral network of luxury
• 19 million hits per month
on
brokers
• 150,000-160,000 unique visits
• International exposure
every month
• Premium advertising platform
• # 1 or 2 naturally on Google,
Yahoo and MSN for the key search
terms “luxuryhomes”,
“luxury homes”, “luxury brokers”,
“luxury realtors”, and
“luxury communities”

33. We believe in giving back.
...over $2 million, in fact.
We support such charities as:
At CRYE-LEIKE , we have a genuine
®
responsibility and obligation to give
something back to the communities
that give so much to us.
Giving back to the community is a
natural part of what we do every day.
Every year, CRYE-LEIKE offices devote
®
considerable financial resources to
support the many vital community
agencies and charitable causes in
their area.
Total monies and goods collected by
CRYE-LEIKE now exceeds $2 million
®
to date, not counting the innumerable
hours of volunteer service donated
by our sales associates and staff.
As you take a closer look at CRYE-LEIKE®,
#1 we hope you’ll understand why
in the
we feel good about being
Mid-South!
“good corporate neighbor.”
a 05/05

34. The Edge You Need...
CRYE-LEIKE Services
• 4,000+ Sales Associates
• Over 140 Residential Sales Offices
• Market Share Leader
• Multiple Listing Service (MLS)
• Distinctive Yard Signs
• Smartline
• Direct Mail Marketing
• Virtual Home Tours
• Virtual Agent
• All Properties listed in the CRYE-LEIKE Home Buyers Guide
®
• All Properties on the Internet - www.CRYE-LEIKE .com,
®
www.tennessean.com, Realtor.com, Realtracs, Google,
Trulia and RELO Home Search
• All properties over $750,000 are marketed on
LuxuryPortfolio.com & LuxuryHomes.com
• Prominent Newspaper Advertising in the Sunday
Real Estate Section
• Computerized Appointment Service 13 hours a Day,
7 Days a Week
• Keybox for Easy Showings
• 24-hour Telephone Service
• Office Agent Tours
• One Year Home Warranty for Seller and Buyer
• Relocation Management Company
• Property Management Division
• Homeowner and Auto Insurance
• Commercial Division
#1
• Customer Services Division + Home Services
in the
• Mortgage Loans and Title Services
Mid-South!
2/2008

35. Seller Motivation Scale
Purchased Another
Previous Home
Home still for sale.
Home Vacant
Today’s Market
Job Transfer Family remained behind
You may have to increase
your motivation to
compete with those
Life Events Marriage
higher up on the scale.
Medical
Financial
Divorce
Move up or
Downsize Reposition for the future
- Closer to family
- Closer to work
Retirement
- Desired Neighborhood
- Selected School
Growing Family - Dream Home
Only truly
MOTIVATED SELLERS
are selling their homes in Today’s Market
It may take a Home Marketing Makeover to sell yours.
1. Stage home
2. Stage yard
#1 3. Market Price (high inventory - Lead Market)
in the 4. Professional photos only
5. It takes a professional agent
Mid-South!
2/2008

36. Proper Pricing
is Important!
• Faster Sale
• Less Inconvenience
• Attracts “Cleaner” Financing
• Attracts Higher Offers
• Means More Money to Sellers
• Avoids Being “Shopworn”
• Better Response from Advertising and
Sign Inquiries
• Increased Sales Associate Response
• Exposure to More Prospects
#1
in the
Mid-South! 2/2004

37. Pricing Your
Property To Move
Price it right, right from the start.
Your property will generate the most attention and
showings in the first weeks it’s on the market. For the best
results, you should list it at a realistic price right from the
beginning. If your price is too high relative to the com-
petition, the right buyers will not even look at an other-
wise attractive property - particularly during the critical
stage of initial market exposure.
Properties priced properly result in
quicker sales and typically a higher price.
Number of Buyer Inquiries
9
8
7
6
#1 5
4
3
2
in the 1
Weeks on Market
Mid-South! 2/2004

38. AUCTION SERVICES
Estate Sales
Consider An Auction
Lake Properties
The Auction Method of selling is quickly becoming one of the most popular
Unique
ways in which to sell Real Estate. With 6 to 8 weeks from listing and closing,
Properties
it is certainly one of the quickest. From estate auctions to liquidation auctions,
Land Crye-Leike Auctions can help. So if you are considering an auction, please
Developement
ask your agent to have one of our Auctioneers explain how an Auction can
save you time and money while conducting a professionally organized and
Upscale
executed auction. Auctions have advantages for both buyers and sellers.
Properties
Farm Properties
Investment
Properties
Seller Advantages
Needs Work
• Offers sellers another option
Been on the
• Creates competition among buyers-(Auction prices can exceed the price of
market an
a negotiated sale, by generating excitement and heightening buyer’s
extended
period of time interest)
• Exposes the properties to a large number of pre-qualified prospects
Most Money
• Requires that potential buyers pre-qualify for loans
in the shortest
• Accelerates closing, the property can sometimes be sold within six weeks of
amount of time
listing.
Partnership • Auction is a true market forum-the highest price a buyer pays is the lowest
Dissolutions
price a seller will accept.
• A seller knows exactly when the property will sell and when it will close.
Court Ordered
• Auctions reduce the time a property is on the market.
Sales
• Auctions eliminate numerous unscheduled showings.
Transferees • Auctions take the seller out of the negotiating process.
• Seller is able to obtain liquidity.
Bought a new
• Seller is able to move onto other investments and free up capital.
home
• Seller does not have to do repairs.
• Auctions are sold with no contingencies
The possibilities
are endless... • A large Non-Refundable deposit is collected day of sale making the sale
more secure.
#1
in the
Mid-South!

39. Q u e stions
1. When did you first start thinking about
selling your home?
2. How long have you lived in your
present home?
3. What was your original purchase
price?
4. What improvements have you made
to your present home?
5. If there was one thing that you could
change about your present home,
what would it be?
6. What is the approximate balance on
your present mortgage?
7. How did you arrive at your price?
#1
in the
Mid-South! 2/2004

40. Q u e stion s
8. How do you feel about owner
financing?
9. Where would you like to move?
10. When would you like to be in your
new home?
11. What is most important to you, price,
timing or convenience?
12. What would it do to your plans if you
did not sell?
13. Who else have you been talking to
about the sale of your home?
14. Would you have to sell your present
home to buy a new one?
15. What would it take to get your home
listed with me today?
#1
in the
Mid-South! 2/2004

41. SALES PROCESS
• Ask A Series of Questions
• Preview Your Home
• Discuss Marketing Plan
• Establish Price & Estimate of Net
• Explain Forms & Procedures
• Address Your Concerns
• MUTUAL DECISION
#1
in the
Mid-South! 02/2004