The document provides information about European Mobility Week, which encourages shifting from private car use to more sustainable transportation. It discusses the campaign's core elements of multi-modality and intermodality. The 2015 slogan "Choose. Change. Combine" is explained as choosing active and public transportation. Examples of past campaign actions and permanent measures taken by participating cities are also summarized. The document encourages participation and registering activities for Mobility Week.
2. What is ‘the week’ about?
Three core elements of the week
This year’s slogan:
Choose. Change. Combine –
What’s that all about?
Campaign actions
(incl. 2014 car-free day and permanent
measures)
Useful resources
After Lunch:
Why get involved; Registration; ‘Bonus’
tips
Contents
#mobilityweekUK
Photo credit: City of Hudiksvall
Photocredit:N/APhotocredit:N/A
3. A week-long campaign in
European towns and cities
concluding with 'In Town
without My Car' day on
September 22
Encourages a modal shift
from private car use to
more sustainable/active
modes of transport (i.e.
cycling, walking or public
transport).
What is European Mobility Week?
#mobilityweekUK
Sister-
campaign, now
the year-round
umbrella
initiative for all
EC sustainable
urban mobility
campaigning
5. Multi-modality = different modes
of transport for different trips
(do the right mix clip)➤
Intermodality = two or more
modes of transport in one trip
chain (e.g. bike/park/kiss/pool/
telebus + ride).
#mobilityweekUK
Choose. Change. Combine.
Photocredit:EuropeanCylists’
Federation/Flickr
Photocredit:MarinkaBakula-Andelic
6. A. Biking (active) & public transport
#mobilityweekUK
Choose. Change. Combine.
Photo credit: SustransBedford
Photo credit:
JSimpson
Photo credit: Sona V / Flickr Photo credit: CC Elizabeth / Flickr
7. #mobilityweekUK
B. Walking (active) & public transport
Photo credit: CC Andy Allan / Flickr
Photo credit: Adrian Zoltan/Index.hu
Choose. Change. Combine.
Photo credit: SustransBedford
9. A
Photo: JT & DI travel
#mobilityweekUK
D. Information &
infrastructure
E
Photo credit: Romazur / Wikimedia
F
C
Choose. Change.
Combine.
Credit: Tom Page / Flickr
www.keepingcardiffmoving.co.uk/travelsma
rt
B
D
Photo: Dagmar Kohler
Credit: bradleystokejournal.co.uk/walking-cycling/
11. In Murcia, a bike exchange & donations to
those at risk of social exclusion;
In Östersund, a cyclists’ ‘thanksgiving’ was
held; a humorous event hosted to test the
fastest means of transport; photo
competitions on Instagram; national
Facebook contest “Commute Greener;” 3-
day course teaching young migrants how to
ride a bike (personal freedom, health and
integration);
In Vienna, cycle training for the elderly
In Budapest, a conference on intelligent
networks - a meeting point for public
transport providers and companies
interested in establishing sustainable and
cost-effective infrastructure
#mobilityweekUK
Campaign actions…II (2014 Best Practice Guide)
Photo credit: Ostersund
Photo credit: Ostersund
12. In Getxo, events show pedestrians
the best footwear and how to maintain
their bikes (‘Dr. Bike’)
In Leon, something for each day:
innovation in transport, sustainable
mobility, pedestrian mobility, public
transport, liveable cities and finally
the car-free day/day of the bicycle;
In Palma de Majorca, promotion of
the shared streets concept with safe
cycling; city bus ad campaign to
remind car drivers to keep 1.5m
distance when overtaking a cyclist;
In Zagreb, the “Bike on Bus” was a
pilot project allowing cyclists to
transport their bikes on 3 bus lines
#mobilityweekUK
Campaign actions..III (2014)
Photocredit:Zagreb
Photo credit: www.cycling-inform.com
13. In Vienna a festival showed
how art, sport, culture &
sustainable mobility is possible
in streets without cars; a grass
carpeted main street invited
people to have a picnic
Larnaka’s streets were not
only closed to traffic, but
opened to folk dancing, flea
markets and street games
Leon’s traditional promenade
was closed for a cycling race
and a triathlon competition
along the sea front
#mobilityweekUK
IV: Car-Free Day (≠ entire city)! (2014)
Photo credit: Ostersund
Photo credit:Eleftherios Embedoklis
Photo credit: Eva Szerencsi
14. V: Permanent Measures (2014)
#mobilityweekUK
In Murcia, eight new 30 km/h zones
promoting road safety among
cyclists and pedestrians; 20 new
free parking spaces for electric
mobility scooters; launch of an app
to inform citizens about different
public transport options; a combined
ticket for city buses and trams; a
ride-share programme for
commuters (drivers).
In Vienna, pedestrian info pillars
make walking in the city more
attractive; pedestrianizing
Mariahilfer Straße
Photo credit: Murcia
15. VI: Permanent
Measures (2014)
#mobilityweekUK
In Getxo, a safe school
path educates students
vis-à-vis sustainable
mobility habits;
In Skopje, an automatic
traffic management
control system was introduced;
In Zagreb, audio signalling
devices were installed for blind
or visually-impaired pedestrians;
and a monitoring system for
bicycle traffic was erected
Photo credit: Zagreb
Photo credit: Josu Ateca Acebo
18. An opportunity to experiment e.g.
with controversial measures such
as access or speed restrictions (and
consult with constituents).
An occasion to launch permanent
measures with the EMW/Do the
Right Mix label
Solidarity with >2000 cities across
in a single Europe-wide
campaign
Even with little or no budget to
organise local events and activities,
a single permanent measure is
enough to register
Why get involved?
#mobilityweekUK
Photo credit: City of Sofia
19. Even if you undertake just
one of the week’s ingredients
(e.g. a single measure),
please register!
Process is simple at
www.mobilityweek.eu:
1. Register (or if you did
last year, login);
2. Identify yourself;
3. Identify your three
principal activities and
add details via a drop down
menu
Relaunch (with upgrade) in
early May
#mobilityweekUK
Registration
A
31/2
Thank you… for the invitation and thank you to Act Travel Wise and the Department for Transport too for taking us fwd in UK with EMW.
It’s a privilege to address so many towns and cities, for some of whom EMW is familiar, whilst for others it’s smth perhaps new.
Who am I? I am part of the European Secretariat for the European Mobility Week and serve as (re)engagement officer for national coordinators.
One of my previous projects was CIVITAS and I’ve brought some of the most recent publications along.
Speak to: Ben Ridehalgh Department for Transport. Donald Kent (NESTrans) - covering Scotland? + Julian Windross (Bedford)
17 slides in total:
- 2 slides on the week and its core elements
- 4 slides on the theme (from the thematic guidelines)
- 6 slides of ideas (one from this year’s forthcoming thematic guidelines, the remainder are best practice’s from last year’s campaign).
- 1 resources
Photos from Getxo, Spain
The first shows a safe path to school which helps students and educates them vis-à-vis sustainable mobility habits
The 2015 theme is about mixing travel modes and motivating active lifestyles. It puts the emphasis on making a conscious choice and switching towards more sustainable modes of transport; bike, shared-ride, walking etc. for selected journeys as well as combining different modes of transport in a single journey.
Therefore there are two keywords in this sphere to remember.
The 2011 Transport White Paper also promotes “Co-Modality” (multi-modes, seamlessly, efficiently) as an objective
Some examples about combining travel modes:
Bike and Train
Bike – Train – Bike share scheme
Shared Bikes
Bike and Bus
Safe walking infrastructure and Friendly PT signposting
Multimodal journey planners
Multimodal integrated ticketing
Interchanges (stations as info points on different modes)
Sign-posting for ALL modes
Personalised Travel Planning
Good infrastructure for ALL modes (shared space)
With an accent on intermodality (from the upcoming thematic guidelines)
Top left: Special temporary fares for integrated tickets (or even free tickets)
Top right: Communication campaigns incl. participative events in which a hostess and a photographer took pictures of public transport users holding cardboard cut-outs representing the combination of modes of transport they used on a daily basis. The picture of them with their mobility chain in their hands was posted on FB and they waited for their friends to ‘like’ it. The top 5 most liked winners won the same prize: a bag of goodies (Gadgets, T-Shirt etc.) and a Trollmops (sustainable mobility) Boardgame.
Bottom left: More information: Mobility centers and information points in cities and in workplaces
Bottom right: A great way to raise awareness among schoolchildren of different modes is The Traffic Snake Game, which runs over 10 days and surveys classes’ travel to school and maps it on a single banner (a snake). It was first piloted in the UK in 2008 in London schools and proved a huge success with schools seeing an increase in sustainable journeys and a reduction in carbon emissions over the three years it was played. Besides giving out rewards for achievement, the totals show mobility achievements and changes.
Deluxe activities are for example: Extra traffic and mobility education in the class rooms; Mapping the safe routes to school; Cycle training on the school playground or in the school environment; A bike bell concert; Shoe polish and bike wash; Exhibition of children’s drawings on the theme…
From the shortlisted 2014 Award applicants (i.e. best in class). With some accent on intermodality.
From the shortlisted 2014 Award applicants (i.e. best in class). With some accent on intermodality.
From the shortlisted 2014 Award applicants (i.e. best in class). With some accent on intermodality.
From the shortlisted 2014 Award applicants (i.e. best in class). With some accent on intermodality.
From the shortlisted 2014 Award applicants (i.e. best in class). With some accent on intermodality.
Annually updated resources
The 2015 Thematic Guidelines will be available in early May. The 2013 ‘Clean air - It's your move!’ and 2014 ‘Our streets, our choice’ Thematic guidelines (available from me on request) offer ideas pertaining to previous themes.
The 2015 best-practice guide will showcase winners from last year’s edition. The 2013 and 2014 best-practice guides showcases winners from previous years.
The Local campaigners’ handbook at: http://www.mobilityweek.eu/fileadmin/files/Material_2014/Handbook_For_Local_Campaigners-1.doc is a helpful summary of all you need to know to organise a week.
The 2015 version should be online in early May. Everything is late because of the merger of DTRM and EMW.
The flyer too.
To apply for the Award the charter should be signed
Best registered action is a potentially new category for NGOs, SCHOOLS, COMPANIES, OTHER INSTITUTIONS who contribute to Do the Right Mix all year round.
Twitter: @mobilityweek and @RightMixEU
Brighton councillor, Ian Davey, active in Civitas:
“When we came in in 2011 we decided to focus on implementation. That has been tremendously successful and has led to a step change in the city in sustainable transport. One of the big challenges we have is a shortage of both staff and cash we have to make the very best use of both.“
Even if you have little or no budget to organise local events and activities, you can still get involved by virtue of a single permanent measure. Even better if a soft ‘behavioural change’ measure accompanies/promotes a permanent measure.
Oft-heard Challenges
“I am afraid we probably won’t be able to attend unfortunately. Budgets are getting tighter all the time here as the vice like grip of government austerity gets tighter and we struggle to deliver what we are already committed to. So alas we don’t have anybody spare to take on new initiatives.”
“We are busy campaigning as we approach the local election on 7 May so unfortunately I won't have time to attend your conference.“
Local councils are being bled by central govt austerity.
Something as simple as a 20 mph campaign including the introduction of speed bumps can draw criticism (“damage caused to emergency vehicles” and “the many are penalised by the few that break the limits).”
Anna Semlyen writes: “I’ve noticed with 20mph messaging that the way forward for hearts and minds and behavioural change marketing is to engage in co-production marketing and making short vox pop videos of real people saying what they have done/promise to do to improve their habits. Also to piggy back on an existing event if possible. So, to link with existing festivals that week for instance so that the marketing reach is extended for the same cost. University/higher education events as September is the start of the new term.”
More campaign examples follow.
New innovative uses to existing transport modes
Time: Whilst on public transport you can use your time to read the newspaper, check e-mails on your smartphone, work, etc.
Workout: Cycling/Walking - people who walk for at least half an hour per day can hope to live between 2 and 9 years longer than those who don’t, while you can also save Money: Every kilometre cycled instead of driven saves the economy an estimated EUR 0.97 in indirect costs
Makes the City more liveable: a car consumes 90 times more urban space than if you complete the same journey by metro, and 20 times more space than if you had taken the bus or tram. Imagine that space was pedestrianised, space for green, play grounds, cafes, etc.
Planet: If the EU cycling rate were the same as it is in Denmark, where the average person cycles 965km per year, then we could cut EU transport emissions by over 25 %
From the Handbook for local campaigners: http://www.mobilityweek.eu/fileadmin/files/Material_2014/Handbook_For_Local_Campaigners-1.doc
I mention this particular because of a comment made by a Brighton councillor, Ian Davey, active in Civitas:
“When we came in in 2011 we decided to focus on implementation. That has been tremendously successful and has led to a step change in the city in sustainable transport. One of the big challenges we have is a shortage of both staff and cash we have to make the very best use of both.“
From the Handbook for local campaigners: http://www.mobilityweek.eu/fileadmin/files/Material_2014/Handbook_For_Local_Campaigners-1.doc
2008: 48. 2002 participation list indicated 75!
Participation (2014-2008, starting w 2014)
10; 6; 9; 9; 43; 37; 48
Tips:
UK results from the Eurobarometer survey: Attitudes Of Europeans Towards Urban Mobility might offer some useful context when it comes to prioritizing measures. See: http://ec.europa.eu/public_opinion/archives/ebs/ebs_406_en.pdf
- Air pollution is a very important urban problem in cities (36%)
- Road congestion is a very important urban problem in cities (38%)
- Accidents are a very important problem in cities (36%)
- Effectiveness of access restrictions, .e.g. for trucks (‘Very’ 19%)
- Effectiveness of awareness raising campaigns on limiting car use (‘Very’ 10%)
- Road Fatalities: 2012: 1070 drivers/303 passengers/429 pedestrians (24%): 1802