Jump start your analytics investments and accelerate analytics ROI

1. Jump Start your Analytics Investments and Accelerate Your Customer Analytics ROI Christy Maver, Global Product Marketing Director, Actian Analytics Joshua Poduska, Sr. Business Analytics Consultant, Actian Analytics Center of Excellence August 27, 2014 Confidential 1 © 2014 Actian Corporation

3. Agenda 1. Introductions 2. Actian Big Data 2.0 Clear Path Program 3. Blueprints: Customer Analytics 4. Blueprint Demo 5. Questions Confidential 3 © 2014 Actian Corporation All lines are muted To ask a question, use Chat or Q&A panel Recording will be made available

4. Delivering Transformational Value Requires Measuring Business Outcomes with Relevant KPIs Confidential 4 © 2014 Actian Corporation Transformational Value Customer Delight Disruptive New Business Models Increase Customer Loyalty Retain High Value Customers Improve Supply Chain Management Plan/Optimize Product Pricing • Customer satisfaction surveys • Customer intent to repurchase • Net Promoter Scores • Overall Satisfaction • Brand Attributes • Benchmarks (internal and external • Order fulfillment times • Inventory to sales ratio • Inventory Accuracy • Back order/ Perfect Order rate • Rate of return • Top line revenue numbers • Direct Price • Price relative to competition • Total cost to customer (relative to competition) • Average customer duration with company • Retention rates • Percent of repeat customers • Percent of new business from repeat customer • Percent of revenue from existing customers Business Outcomes KPIs

5. Confidential 5 © 2014 Actian Corporation Time Journey to Best in Class Analytics Value Proactive Discover and Predict Performers Reactive Static Monitor and Alert Followers Report and Drill-down Laggards Dynamic Analytics-enabled business processes Innovators

6. Analytics Projects are Stuck in the Lab % of Analytics Projects in Production Confidential 6 © 2014 Actian Corporation 30% 70% In Production Non Production % of Analytics Projects with Use 40% Case 60% Use Case No Use Case

7. The Big Data 2.0 Clear Path Program Provides a Jump Start to Accelerate Analytics ROI Clear Path packages the data science expertise from Actian’s Analytics Center of Excellence in the form of analytics blueprints to jump start analytics projects. Confidential 7 © 2014 Actian Corporation

8. What is the Clear Path Program? Helps you address big data analytics challenges by laying out a clear path and accelerating you along your analytics journey • Continually increase the accuracy of decision-making • Discover things well in advance of the competition • Address skills gap by packaging pre-built workflows and expertise of Actian’s data scientists Delivers Analytics Blueprints, created by the Actian Analytics Center of Excellence, backed by the Actian Analytics Platform • Validated approaches to real-world big data problems • Stepwise methodology incorporating advanced analytics • Starting points for deeper analysis, better accuracy • Covers the full analytics processes • Delivers faster time to value, increased accuracy, deeper discovery Confidential 8 © 2014 Actian Corporation

9. Clear Path Program Deliverables The Clear Path Program delivers: A blueprint diagram that lays out the methodology A blueprint workflow you can use with their own data A workshop on how to apply the blueprints based on your unique problems and data sets Confidential 9 © 2014 Actian Corporation

10. The Actian Analytics Center of Excellence Provides Data Science Expertise Against Real-World Big Data Problems Team of experienced data scientists and analytics platform experts that help organizations realize extreme value from Big Data analytics ■ Implement solutions for optimal performance and scalability in multi-threaded environment ■ Develop next-generation multifaceted solution architectures (including Hadoop, MPP, graph DB) ■ Conduct analytics workshops to jump-start clients ■ Provide thought leadership on breakthrough analytics derived from Big Data ■ Develop Big Data analytics blueprints based on real-world customer engagement Confidential 10 © 2014 Actian Corporation

11. Big Data 2.0 Clear Path Program: Customer Analytics Blueprints Customer Profile: Create a 360-degree view of customer Micro-Segmentation: Create segments of one Customer Lifetime Value: Discover and cultivate high-value customers Next Best Action: Predict and influence customer decisions Campaign Optimization: Rapidly build and refine campaigns Churn Analysis: Prevent high-value customers from leaving Market Basket Analysis: Uncover hidden profitability Industry-specific blueprints will follow, starting with Healthcare and Financial Services Confidential 11 © 2014 Actian Corporation

12. Big Data 2.0 Clear Path Program: Customer Analytics Blueprints The Customer Analytics Blueprints help you ■ Understand customers better, down to an individual level ■ Improve and deepen customer engagement and relationships ■ Predict and influence customer behavior  Which ultimately leads to increased wallet and market share. Confidential 12 © 2014 Actian Corporation

13. Measure, Monitor and Manage Business Outcomes with Relevant KPIs Confidential 13 © 2014 Actian Corporation Transformational Value Customer Delight Disruptive New Business Models Increase Customer Satisfaction / Loyalty Improve Supply Chain Management • Customer satisfaction surveys • Customer intent to repurchase • Net Promoter Scores • Overall Satisfaction • Brand Attributes • Benchmarks (internal and external • Order fulfillment times • Inventory to sales ratio • Inventory Accuracy • Back order/ Perfect Order rate • Rate of return Business Outcomes KPIs Increase Campaign Revenue • Top line revenue numbers • Percent of sales from campaign • Responses to campaign • Number of inquiries related to campaign • Campaign promotion views • Revenue generated from campaign Minimize Campaign Costs • Marketing spend numbers • Cost per action • Conversion rate • Cost per conversion • Percent of marketing budget • Ratio of campaign cost to campaign revenue

14. Increase Revenues from Ad Optimization 10,000 customer segments & 50,000 attributes recalculated 20X a day; plus more than 300,000,000 daily ad optimizations Confidential 14 © 2014 Actian Corporation “[We only have] a matter of minutes to serve up ads to people who have demonstrated an interest in travel before they book. Going from hours to minutes on segment creation and publishing is a huge win for us.” CTO, Leading Internet Corporation Rapid data analysis of 183 million users of 180 countries in 40 languages Banner ads automated based on live conversations Optimized media placement across 10B media impressions per month, regularly delivering 10,000 segmentations in 24 hours Scaled to 80Tb of data in-memory. 24/7 ad hoc reporting for 400 million unique users

15. Big Data 2.0 Campaign Optimization Blueprint Mobile Device Data in Hadoop CONNECT ANALYZE ACT API Level Connection to CRM Database Level Connection Connect to HDFS Connect to HDFS Confidential 15 © 2014 Actian Corporation Projected Product Supply Connect to Text Customer Near- Term Value Scores Customer Match Join Derive Aggregate Prepare Optimized Customer List Business Rule Triggers Optimize Outbound Marketing with Targeted Customer Lists Build Customer Profile Aggregate and Discover Product History by Customer Customer Match Join Derive Aggregate Prepare Web Behavior Capture Campaign Rules and Objectives Account Info and Demographics Transaction History Real- Time Digital Media Feeds Marketing Automation Increase Campaign Revenue Improve Supply Chain Management Web Activity Mobile Behavior Quantify Social Activity API Level Connection to Marketing Automation Minimize Campaign Costs Minimize Campaign Costs Increase Customer Satisfaction / Loyalty

16. Reference Architecture for Campaign Optimization CONNECT ANALYZE ACT API CONNECTOR DATABSE CONNECTOR CONNECTOR CONNECTOR CONNECTOR Web Activity Confidential 16 © 2014 Actian Corporation ANALYTICS DATABASE QUERY DATABASE CLUSTER/SERVER DATAFLOW ENGINE OPTIMIZED CUSTOMER LIST CUSTOMER MATCH JOIN DERIVE AGGREGATE PREPARE OPTIMIZE OUTBOUND MARKETING WITH TARGETED CUSTOMER LISTS PROJECTED PRODUCT SUPPLY HADOOP CLUSTER/YARN VISUALIZATION REPORTING ANALYTICAL TOOLS AND APPS HDFS/NFS LOW LATENCY QUERY HDFS HDFS TEXT INTEGRATION SERVER BI SERVER CRM Account Info and Demographics EDW Transaction History API CONNECTOR HDFS API DATA BLENDING AND ENRICHMENT INTEGRATION ENGINE ACTIAN ANALYTICS PLATFORM ADVANCED ANALYTICS Mobile Device Data in Hadoop Real- Time Digital Media Feeds Marketing Automation Increase Campaign Revenue Minimize Campaign Costs Minimize Campaign Costs Increase Customer Satisfaction / Loyalty Improve Supply Chain Management CUSTOMER NEAR- TERM VALUE SCORES

Jump start your analytics investments and accelerate analytics ROI

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Jump start your analytics investments and accelerate analytics ROI

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