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DESIGNLING THE FUTURE: 
WHEN FACT MEETS FICTION

Dean Johnson,  Head of Innovation,  Brandwidth
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HOW DOES THIS
HELP YOU?
LISTEN TO WHAT
CUSTOMERS ARE SAYING, 
WHAT THEY WANT

MORE IMPORTANTLY, 
WHAT THEY DON’T WANT

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DESIGN THE FUTURE! 

CONSUMERS OFTEN
DON’T KNOW WHAT
THEY WANT,  SO NEED
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SHAPE THE FUTURE

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Welcome to We l°/ exnt Iob I/ e'a7/'5

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Dean Johnson,  Head of Innovation,  Brandwidth

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