In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker about the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. Scott is the co-founder and Chief Technology Officer of ion interactive. Scott is also known in the MarTech industry for his ChiefMarTech blog, being program chair for the MarTech Conference, and for his super infographic that attempts to capture every marketing technology tool out there. As Scott says in his intro, he has been at the intersection of marketing and software development for his entire career. That is a perspective invaluable to marketers.

1. Presentation Title
Subtitle

2. The Rethink Podcast Episode
#4:What it Means to Be a
Modern Marketer:
In this Episode #4 of the Rethink
Podcast, Act-On CMO Michelle
Huff interviews Scott Brinker, the
cofounder and ChiefTechnology Officer
of ion interactive.
They discuss the evolution of inbound
marketing, the marketing technology
landscape, interactive marketing, and
what it means to be a modern marketer.
Take a look at some of the key
takeaways/quotes we've compiled from
this enlightening podcast

3. I think the first thing about
being a modern marketer is you
really embrace the customer
experience as the domain in
which you’re optimizing things,
not just how did a particular
communication piece go.

4. I’m a big fan of quality over
quantity. One of the challenges
we’re wrestling with is just the
sheer volume of content and
messaging that is out there in
pretty much every field at this
point. There’s a lot of competition
for that attention.

5. My philosophy is that one of the
best business partners we have
as marketers is our head of sales.
A lot of what we do is amplify
what they do. They can only do it
at a one to one, and we get to do
things at scale.

6. Every business has its own
dynamics of how it resonates with
its particular target audience. And
if there’s one thing the technology
has really provided as a gift to us,
as marketers, is we now have the
ability to very easily test.

7. Regarding his super graphic on the
marketing technology landscape:
“I really should have a very large
disclaimer on that graphic that
says, Please, do not use this to
select marketing technology
vendors.

8. Predicting the future is hard, but we
can be pretty certain there are going
to be new channels and new touch
points coming at us over the next few
years. And those of us who get more
comfortable with adapting to them
as they come out, we’re going to
have greater success.

9. The Rethink Podcast
Episode #4:
An Interview with
Scott Brinker
• Blog: Episode #4: What it means to be a modern
marketer
• Soundcloud: Rethink Podcast Episode #4: Interview
with Scott Brinker
• Website: www.act-on.com/podcast
• iTunes: The Act-On Rethink Podcast

10. www.act-on.com | #ActOnSW | @ActOnSoftware
Contact Us:
+1 (877) 530-1555
sales@act-on.com

11. Links & Resources
• The MarTech Landscape Super Infographic
• ion interactive website: ioninteractive.com
• Scott Brinker’s blog: chiefmartec.com
• Scott’s new book: Hacking Marketing
• Act-On website: www.act-on.com