Having a tough time selling your C-suite on the benefits of marketing automation? Give this presentation a gander for the tips, tricks, and best practices necessary to build the strongest possible business case for marketing automation!

1. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
TODAY’S WEBINAR:
Getting Buy-In from the C-Suite

2. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
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• Type into the “ask a question” text area – click submit.
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Before We Get Started

3. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Hi, I’m Robert Rose @Robert_Rose

4. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Content Marketing Institute
CMI teaches marketers how to effectively own their media channels
to attract and retain customers.

5. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
September 8 - 11, 2014
Cleveland, OH

6. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Essential Knowledge for
Content Marketing Success
www.contentmarketinginstitute.com/online-training/

7. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Today’s Agenda
 What does it take to get content marketing buy-in?
 What resources are needed?
 How can content marketing be measured?
 How do you make the case to get the resources you
need?

8. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Today’s Panelists
Gurdeep Dhillon
@gurdeepd
Dennis McCafferty
@dmccaff
Janelle Johnson
@Janelle_Johnson

9. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Implementing Content Marketing
What does it really take to implement?

10. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Content to Differentiate
How do you use content to identify customer pain
points? How do you use content to differentiate
your approach as a thought leader?

11. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Internal Buy-In
How can you get buy-in from colleagues in other
departments?

12. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Making the Business Case
How do you identify the best business case that
will drive ROI for the program?

13. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Setting Up the Process
Once we start - how do we create a process that
will last?

14. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Tracking Progress
How do you track and measure results of your
content marketing? How long does it take to get an
answer?

15. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Questions & Answers
Keep your questions coming. Type into the “ask a question”
text area and click submit.

16. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Register today for
CMI’s next webinar!
The Webinar M.D. – Curing Pain Points for Attracting and Engaging Your Audience
June 25th at 2 PM EST/11 AM PST
Mike Agron, Webinar Demand Generation Expert and Co-Founder for WebAttract
Register at:
http://contentmarketinginstitute.com/events/webinars/
Sponsored by: Citrix

17. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Thank you for attending
today’s webinar!
A link to the archive will be sent to you in a day or two after the event.
For more on the Content Marketing Institute
visit: http://ContentMarketingInstitute.com