2014 SEO State of the Union and Beyond

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1 like•1,408 views

The document discusses search engine optimization and marketing trends. It notes that over 50% of Americans conduct online searches each month, with the average consumer referencing 10.6 sources before making a purchase. It also provides tips for optimizing websites, including using plugins like Yoast SEO and Raven's Schema Creator to optimize elements like page titles, headers, images, and keyword usage. The document predicts that verified authors and publishers will dominate search results in the future, and other sites will function more like niche search engines.

Marketing

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Publicly traded company

•

3-4 million small business
customers

•

5,000 banks and financial
institution partners

•

14 million lifetime customers
and 7-8 million active
customers in our direct to
consumer segment

•

Since 2004, we’ve made 14
strategic large acquisitions
and counting

Of Americans
conduct a
search each
month.
Vanessa Fox,
Marketing in The
Age of Google

22.7B online searches

Google, 2011

Over 50%

83%

Of all online
activity begins
with a search.

Are conducted
each month by
Americans.
Vanessa Fox,
Marketing in The
Age of Google

The average consumer references an average of 10.6 different sources
before making a purchase decision. Google ZMOT Study

http://pewinternet.org/~/media/Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf

http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time

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Engaging
Clear paths
Shareable
Bookmarkable
Mobilized
Tested
Optimized

whereswaldoemotionally.wordpress.com

•
•
•
•
•
•
•
•

Informative
Authoritative
Solves a problem
Answers a question
Grammatically sound
Diverse assets
Sharable
Link Bait

WordPress Plug-In:
Yoast WordPress SEO

URL
Page Title

H1

Top of Content
Image ALT Text
Keyword Optimization
H2
Bullet Optimization
Image ALT Text

Video + Transcript

http://schema-creator.org/
WordPress Plug-In:
Raven’s Schema Creator

Verified authors and publishers will dominate search results

•

Other sites will become more like niche search engines

•

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2014 SEO State of the Union and Beyond

1. Minnesota Network of SEOs 2/19/2014

2.   @adamdince   Contributor to:

3. Experience across best-in-class brands

4. • Publicly traded company • 3-4 million small business customers • 5,000 banks and financial institution partners • 14 million lifetime customers and 7-8 million active customers in our direct to consumer segment • Since 2004, we’ve made 14 strategic large acquisitions and counting

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10. Source: thedemocraticdaily.com

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25. Of Americans conduct a search each month. Vanessa Fox, Marketing in The Age of Google 22.7B online searches Google, 2011 Over 50% 83% Of all online activity begins with a search. Are conducted each month by Americans. Vanessa Fox, Marketing in The Age of Google

26. The average consumer references an average of 10.6 different sources before making a purchase decision. Google ZMOT Study

27. http://pewinternet.org/~/media/Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf

28. http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time

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30. • • • • • • • • • •

31. • • • • • • • Engaging Clear paths Shareable Bookmarkable Mobilized Tested Optimized whereswaldoemotionally.wordpress.com

32. • • • • • • • • Informative Authoritative Solves a problem Answers a question Grammatically sound Diverse assets Sharable Link Bait

33. WordPress Plug-In: Yoast WordPress SEO URL Page Title H1 Top of Content Image ALT Text Keyword Optimization H2 Bullet Optimization Image ALT Text Video + Transcript

34. Keywords Links & Keywords

35. WordPress Plug-In: Yoast WordPress SEO

36. http://schema-creator.org/ WordPress Plug-In: Raven’s Schema Creator

37. WordPress Plug-In: Yoast WordPress SEO

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