My presentation will be about lululemon athletica and how it succeeds in being a brand with quality athletic apparel that promotes healthy, positive living. I will focus on the company’s manifesto, their main focus, and the culture they have created.

1. Lululemon Behind the Brand www.photobucket.com

3. www.lululemon.com

6. The lululemon Mantra Lululemon’s mission is to “provide components for people to live a longer, healthier and more fun life.” Their vision of the company is to “elevate the world from mediocrity to a place of greatness.” www.photobucket.com

7. www.lululemon.com

8. Meaning of the Manifesto The company’s manifesto, imprinted on all of their shopping bags, is probably the most well-known association with lululemon. With quotes such as “That which matters the most, should never give way to which matters the least” and “Your outlook on life is a direct reflection of how much you like yourself”, create positive conversation amongst lululemon fans and also those unbeknownst to the brand. The lululemon manifesto is a pro-life, pro-health, and pro-happiness statement that is a true reflection of what the company strives to be. www.photobucket.com

10. References www.lululemon.com www.google.ca/images www.photobucket.com www.lululemon.com