Adaptive Advanced Product Management and Marketing Workshop is a 2 day comprehensive professional program focussed on building and developing foundational skills in the functional areas of product management and marketing. .

1. Adaptive Advanced Product (Advanced PME)
Management Essentials Workshop (Adaptive PME)
Include preparation for CPM (Certified Product Manager)
Incude preparation for CPM (Certified Product Manager)
P roduct Management & Product Marketing have always been strategic roles for any
organization in the business of creating and successfully launching products or productized
services predictably. With the advent of new business models, globally distributed engineering
teams and increasing relevance of social media for customer connect – its imperative for next
generation product professionals to adapt and master the productizing process.
Adaptive Advanced Product Management & The workshop is one of its kind program
Marketing workshop is designed for senior designed by product management
product professionals who want to accelerate practitioners who have successfully launched
their career path as a product manager. multi million dollars of products globally in both
large and small startups.
Program Benefits Program Faculty
¦ Full spectrum understanding of All our faculty are Executive Product Managers
“productizing process” - how to turn ideas into and Marketing Managers who have and
commercially viable products and services continue to conceive, build, launch & market
¦ Ability to apply proven methodologies to successful products in global companies like
manage, scale and grow existing product McAfee, Cisco, IBM both in US and India.
portfolio Ideal Participants
¦ Fast track career path through skill building Product Managers Strategic Marketing
& best-in-class performance Project Managerss Managers
Business Analysts Program Managers
¦ Case studies & exercises led delivery by
PreSales Consultants Architects
successful real world practitioners makes Startup CEOs Post Sales Consultants
learning actionable and applied.
¦ Online toolkit of 40+ ready to use templates Minimum 5 years of work experience and
strong appetite for becoming a business
for requirements management, business plan,
leader is required to get the best value from
competitive analysis etc. the workshop.

2. Program Modules
MODULE 1 Primer to “Productizing” Innovation Process MODULE 4 Product Planning
Ÿ Understand the mechanics on how to manage product Ÿ Pricing Models, Drivers
life cycle and create new products Ÿ Writing Requirements – Examples & Case Studies
Ÿ Introduction to Product Management Role, Ÿ Developing & Presenting a Product Roadmap
Responsibilities and interlock
MODULE 2 Market Analysis MODULE 5 GoToMarket & Sales Enablement
Ÿ Market Research Techniques & Methodologies – Ÿ Product Positioning. Elements of Marketing, Launch Plan
Discovery & Validation Ÿ Leveraging Social Media for B2B & B2C outreach
Ÿ Competitive Analysis Ÿ Understanding sales cycle and enablement assets at
Ÿ Customer Win/Loss Analysis every stage
Ÿ Understanding product P&L and business performance
metrics
MODULE 3 Strategic Planning MODULE 5 Certification Preparation (optional Day 3)
Ÿ Target Market Definition & Sizing Ÿ 1 day preparation for Certified Product Manager (CPM)
Ÿ Developing Product Strategy & Certified Product Marketing Manager (CPMM)
Ÿ New Product Development - Innovation Management examination
Ÿ Business Model & Plan Ÿ Taking the assessment online (roughly 3 hours)
Program Duration Program Fees
16hrs program will be delivered across 2 days. 1199 US$ +tax per participant. Includes breakfast, lunch,
Timings: 9.30am to 5.30pm. Adaptive PM reference book
Program will be delivered by the trainer in person at the Group corporate discount of 10% for 3+ participants.
selected venue. For the latest schedule visit http://www.adaptivemarketing.in
Feedback from some of the client’swho have atteded the workshop
Product Manager, McAfee
“A very comprehensive overview for someone who is in the role or wants to get into the role of a
Product Manager.Real world case studies and exercises and real senior practitioners from USA
conducting the workshop was the best part. While there is no Masters in Product Management,
this is as good as it gets!
Director of Product Management, NXP Netherlands
“Adaptive’s workshop highlighted actionable best practices that we have now incorporated in our
internal standards for doing product management across our distributed teams. Recommend it for
anybody who wants to upgrade and standardize their product management process
Agile Product Owner, Ericsson Netherlands
“As a Product Owner the workshop gave me not only the tools to be better at Agile & product
planning but also expanded my spectrum of business understanding around strategy, market
research and customer outreach – critical for me to accelerate my move towards being a
global product manager
Contact Us India: USA:
Adaptive Marketing Solutions Pvt. Ltd. Adaptive Marketing Solutions Inc.
engage-in@adaptivemarketing.in, engage-us@adaptivemarketing.in,
+91 80 41158157, +91 98863 01161. +1-713-568-8154
+91 97394 45352. 366 king Ave, Fremont,
3rd Floor, “Amber”, 132, 15th Main, CA-94536.
4th Block Koramangala,
Bangalore - 560034, Karnataka.