1. Event Streams:
Outlook and Use of Social Media
Nurain Alicharan, Elana Benn, Anik Das, Rachel
Hogue, Lara Tiffany

2. Overview
 Video production house based in
Atlanta, Georgia
Specializes in corporate video for online
distribution.
10 member team
Present in major levels of social media

3. Overview cont
They hope to gain a larger following of
fans and keep them engaged
Hope that their social networking
differentiates them from competitors
Want to be the leader in video
production for Atlanta

4. Traffic Stats Funnel
Part of Funnel Analytics Data
mouth Traffic Rank 1,832,248
step 2 Reach Percentage 0.01%
step 3 Pageviews Percentage 0.00%
Daily Pageviews per
step 4 User 1.5
step 5 Bounce Percentage 65.60%

5. Search Traffic Funnel
Part of Funnel Analytics Data
mouth Audience- U.S. percentage 100%
step 2 Global Traffic Rank 1,832,248
step 3 Rank in U.S. 564, 290

6. Increase in SEO
We analyzed with multiple tools based
on their website, FB, twitter, and
YouTube pages.
Used SemRush to show us where Event
Stream is now and where they want to
be.
Keyword search is an important aspect
part of increasing SEO
Notice most key words were of industry
not of the company

7. Increase in SEO cont.
In a Google search, Event Streams comes
up when searching “Video streaming
Atlanta” and “Live webcasts Atlanta” but
on bottom of the page.
The website is simple but could use more
videos to demonstrate the brand
Twitter and Facebook used but sparcely

8. SWOT Analysis
Strengths: Weaknesses:
Well laid out, easy to Hard to find if you
navigate site. good meta Google keywords. They
description and title tag. come up for certain
phrases
Opportunities: Threats:
EventStreams’ strong social Competitors have better
media presence and non- SEO, but this can be
profit work may allow for improved.
WOM marketing.

9. Digital Audit of Competitors
Used three companies to compare based
on keyword search “Atlanta corporate
videos”:
Atlanta Business Video
Digital Video Production
Blue Marble Media

10. Digital Audit Cont.
Based on Mark Smiciklas, a digital
strategist.
Reach
Architecture
Content
Conversion
Integration
Measurement

11. Reach
Looked at the presences on FB and
Youtube

12. Architecture
How well connected the companies are
to their social media
 ABV-simple easy to use, easy to connect to social media
 BMM- very simple contact page, hard to find social media
 DVP- like BMM
 ES-great contact page, social media connections!

13. Content
Integration of their website, use of
videos, and photos.
For most part they were similar a video
or two

14. Conversion
Comparing data by using funnels of how
they reach potential clients.
Used Facebook and youtube
In comparsion, ABV was the closet to
Event Streams

15. Conversion: Comparison

16. Conversion: Comparison

17. Integration
How well connected their social media is
to one another
ABV and EV were well connected easy to
find, FB, Youtube, and Twitter
BMM and DVP not so much

18. Measurements
Comparing the data
In general, Event Streams and Atlanta
Business Video are similar in the social
networking market
Blue Marble Media and Digital Video
Production lag behind

19. Channels Data Analysis
Wanted to evaluate the effectiveness of
Event Stream’s current SEO
Used Seomoz toolbar, Ispionage
Page Authority: predicts likelihood of a
page to rank well in search results. Score;
47

20. Channel Data Analysis cont.
Ispionage.com- determine effective
keywords
Recommended “event stream” and “live
streaming Atlanta”
Showed “corpoate video production
atlanta searched less than 50 times
Showed “video production atlanta”
search 2900+

21. Channel Data Analysis cont.

22. Channel Data Analysis cont.

23. Use of Facebook
Updates 3-8 times a month
Is increasing, with pictures and videos
Recommend more videos on what the
company does and depict the human side
of the company

24. Use of Twitter
Sentabout 10-20 tweets per month
Most useful social site
Few links go directly there
Can use more trending key words

25. Use of Blog
Updated 1-5 a month concerning their
projects
Could be used more to show the human
side of Event Streams
The blog can help demonstrate the
benefits of the company

26. Results
Current Start of project

27. Conclusion
More optimization of SEO
Comparable to competitors in terms of
use of social media
Use social media more
Integrate the use of social media
Use social media to reach more clients
In the right direction!

28. Special Thanks
We want to personally thank Lawson
Cox for coming to watch this
presenation.