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Structure of Music Industry
1. Remember that any given record label may have a slightly different organization. As
large companies buy up smaller record labels, the organization of record companies
changes a great deal. Most record companies have their own Web sites where you can
find what labels the company owns and what artists the company is promoting.
2. A&R
The A&R (artists and repertoire) department is often
considered the most glamorous department at a
record label. This is because A&R is in charge of
discovering new talent. A&R people work very
hands-on with the artists that they "sign." (When a
record label "signs" an artist, it simply means that
the artist makes an exclusive contract with that
record label.) They do everything from assisting with
song selection to choosing the people that will
produce the album to deciding where the album will
be recorded. The people in this department work as
the link between the recording artist and all the other
departments of the record company.
3. Art Department
This department is in charge of all the
artwork that goes along with producing an
album. This includes CD cover art,
advertisements and displays at music
stores.
4. Artist Development
This department is responsible for planning the
careers of the artists who are signed to the record
label. It promotes and publicizes the artists over the
course of their career. Many labels no longer have
artist development departments. As record labels
have come to see artists as products in recent years,
some artist development departments have been
renamed "Product Development." Many insist that
this is because the emphasis in the current music
business is to promote artists very heavily in the
beginning of their career, as opposed to long-term
planning.
5. Label Liaison
This is usually one person, or small group of
people, who serves as the liaison between the
record company's distribution company (either
an entirely separate division under the huge
corporate umbrella or an outside company
responsible for getting the CDs into the stores)
and the record company. The label liaison also
helps decide when to release an album (when
the album goes on sale to the public) and makes
sure it doesn't conflict with any of the other
labels the record company owns.
6. Legal Department
This department is responsible for all the
contracts that are made between the
company and the artist, as well as
contracts between the record label and
other companies. Any legal issues that
arise (such as lawsuits between an artist
and the company) go through this
department.
7. Marketing Department
This department creates the overall
marketing plan for every album that the
record company will release. It helps
coordinate the plans of the promotion,
sales and publicity departments.
8. New Media
This department is in charge of dealing
with the newer aspects of the music
business, including producing and
promoting music videos for the artist. In
addition, this department is often
responsible for helping an artist create a
presence on the Internet. It deals with the
new technologies in which artists can
stream music and music videos through
the Internet.
9. Promotion Department
This department's main purpose is to make sure
that an artist is being played on the radio. It must
get an artist's new songs on the radio in order to
ensure the future success of the record
company. This department makes sure that all
the other departments are communicating about
the best way to sell the artist to the public. The
promotion department may also try to get videos
played on MTV or VH1 channels. This can be
the responsibility of this department or in
conjunction with the New Media department.
10. Publicity
This group is responsible for getting the
word out about a new or established artist.
It arranges for articles to be written in
newspapers and magazines. They also
deal with radio and television coverage of
an artist. Many artists also have their own
independent publicists who help
coordinate publicity with this department
as well.
11. Sales
This department oversees the retail aspect
of the record business. It works with the
record store chains and other music stores
to get new albums onto retailers' shelves.
The sales department often coordinates
these efforts with the promotion and
publicity departments.
12. Business Affairs
This department deals with the business
side of things. It takes care of
bookkeeping, payroll and general
finances.