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#SMW<br />#10Suck<br />@Adcentered<br />
Agenda<br />10 Ways to suck<br />5 ways to not suck<br />
http://www.youtube.com/watch?v=Ln_omwmIEu4<br />All the FAIL moments in this video started as ideas.<br />Good ideas at th...
1<br />Mirroring<br />This is when you reflect an image of your audience back at them. It rarely works and people can get ...
2<br />Eager Beaver<br />This is when you try too hard to be on too many networks. Pick the ones that you can manage and d...
There are way too many networks to be good on all of them. <br />You don’t have the resource to maintain all them.<br />
3<br />Deaf Ear<br />Most companies don’t have a proper listening and reporting plan in place. It’s on of the easiest thin...
Alterian 2010<br />
4<br />Asking Too Much<br />90 percent of people will do nothing, 9 percent might do something and 1 percent will actually...
52 ENTRIES<br />Plan Video<br />Make Video<br />Edit Video<br />Upload Video<br />Promote Video<br />http://www.youtube.co...
5<br />InternalBuy-in &Support<br />It is difficult to shift into social media when your company doesn’t have a history of...
81% of companies don’t have a clear social media strategy<br />73% say legal departments hinder social media <br />87% had...
6<br />Lose It<br />This is when you lose control of your brand through one form or another. A community manager could wri...
Nestle vs. Greenpeace<br />
http://www.bnet.com/blog/businesstips/nestles-facebook-page-how-a-company-can-really-screw-up-social-media/6786<br />
Vodafone vs. Employee<br />http://www.nma.co.uk/news/vodafone-uk-twitter-feed-abused/3009680.article<br />
Vodafone vs. Tax Protestors<br />http://www.guardian.co.uk/business/2010/dec/12/vodafone-smile-tax-protest-twitter<br />
7<br />Ugly Stepchild<br />(orphaned media)<br />This is when you use social media as an afterthought or treat it as somet...
Apple doesn't have any social sharing buttons built into their site. Some companies add them at the very bottom. Apple cou...
Lego has a page with nearly 1M fans, but the last interaction from the page happened in 2008. They could be a number of di...
8<br />Measurement OCD<br />Some people focus so much on measurement and use it as a way of avoiding social media projects...
What do you want for your spend? <br />Awareness<br />Sales<br />Value Add<br />Other<br />Where are you now  Where would...
9<br />Cheap Replacement<br />Social is not a cheap replacement for other media. It will cost you in time or money and as ...
Cost<br />Quality<br />Time<br />
10<br />A lot can happen when people unite for or against something. There’s no guarantees either way, so don’t underestim...
http://www.youtube.com/watch?v=5YGc4zOqozo<br />
180 Million Dollar Guitar<br />http://www.fastcompany.com/blog/ravi-sawhney/design-reach/youtube-serves-180-million-heartb...
5 Ways Not to Suck<br />
1<br />Social R&D<br />We do this for products to learn lessons. It makes sense for marketing as well. If you want to driv...
2<br />Go Beyond The USP<br />People are not one dimensional. Look beyond traditional marketing segmentation and into how ...
USP<br />PUSH<br />Unique Selling Proposition<br />MBB<br />PULL<br />Multiple Brand Benefits<br />
3<br />Passion Points<br />People gather around things they are interested in. Sometimes it’s you’re brand. Most of the ti...
4<br />Take the time<br />It’s a marathon, not a sprint. Take the time. The only short cut to hard work is buying some els...
5<br />Dip your little toe in<br />Start doing little things. Search for you brand on Twitter or do something else that re...
We looked at ways to suck and a few ways to not suck. It’s OK to makes mistakes. It’s a sign that you’re trying. <br />Hav...
MAKE<br />BETTER<br />MISTAKES<br />
Fail Whale Image found on <br />http://www.techi.com/2010/12/4-potential-twitter-failures/<br />
Lego has a page with
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Lego has a page with nearly 1M fans, but the last interaction from the page happened in 2008. They could be a number of different reasons for this, but there’s so much potential here.http://www.facebook.com/pages/Lego/6665038402?v=wall

Publié dans : Business, Technologie
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