5Dip your little toe inStart doing little things. Search for you brand on Twitter or do something else that requires 1 minute of you time. Becoming more skilled in social media is like moving into a new town. It all starts they day you move in. In a few weeks you’ll learn the roads, in a few months you’ll learn some shortcuts. In a year, you’ll be giving directions to people who just moved in. You’ll be a local in no time.