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The Year Of Mobile

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The Year Of Mobile

  1. 1. WE’VE HEARD IT’S THE YEAR OF MOBILE. IS IT?
  2. 2. IT’S BEEN THE YEAR OF MOBILE AT LEAST 10 TIMES IN THE LAST 10 YEARS
  3. 3. 9 METRICS THAT SUGGEST IT’S FINALLY “THE YEAR OF MOBILE” FRAMEWORK DATA DISTRIBUTION HAS DISTRIBUTION STANDARDIZED AND IS IT PERVASIVE? • 40% of uses have an OS on their phone and there are 2 winners [IOS & Andriod} • G-20 broadband internet access growth 50%+ is coming from mobile • 3G penetration is >20% globally DEVICE HAVE DISTRIBUTION STANDARDIZED AND IS IT PERVASIVE? • Number of smartphones sold exceeded the number of PCs sold globally • 1 Billion+ smartphone subscribers globally • 50%+ of US mobile consumers own a smartphone CREATIVE HAVE THERE BEEN AT LEAST $1 BILLION IN ADVERTISING SPENT? • The industry will cross $1 Billion+ in Ad Spend for the year of 2012 • Standardization of Ad Units and inventory is being included in exchanges/dsps • 250+ of Fortune 1000 advertisers are buying mobile campaigns Source: [BCG, Mary Meeker, Berg, BI US comScore], [Morgan Stanley, Mary Meeker, Business Insider, Nelson], [ inMobi, Mary Meeker, IAB, Business Insider, Estimate]
  4. 4. BASED ON THE ABOVE DATA, ON APRIL 11 TH , 2012, AT 10AM, IT’S THE YEAR OF MOBILE!!!

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