A monthly report on Social Media Statistics in our region.

1. Social Media Statistics
A Monthly report on Social Media Statistics in our region
SOCIAL MEDIA
STATISTICS
For Australia and New Zealand as
Reported in August 2012.
Copyright Adcorp 2012
Copyright © 2012 Adcorp Australia

2. Social Media Statistics
Why are Social Media Statistics important to keep on top of?
1. To tells us where people 2. To shows us the current 3. To predict where the next big
are online. trends in social media. thing will come from.
As an advertising agency we want to know • What are the popular sites? With this knowledge we can gain useful
where people are, so that we can engage • Which are the fastest growing sites? insights and offer our clients the most up to
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people in the most effective way. date and innovative solutions.
• Which sites are losing users, the fastest?
We can also discover how users interact with
the platform; is it just a quick check to see
what’s happening while they are out and
about or do they login for 20 minutes.
Copyright © 2012 Adcorp Australia

3. Social Media Statistics
What are the most popular Social Media platforms in our region
this month?
• Facebook remained the number one platform in Top 15 Social Media Sites August 2012
both countries (no surprise there!) and even
increased the amount of users in Australia by Australia % Of AUS New Zealand % Of NZ
Population Population
approximately 500,000. This equates to a
staggering 50.65% of the Australian population
having a Facebook account. 1 Facebook 11,500,000 50.65% Facebook 2,600,000 58.57%
2 YouTube 11,000,000 48.44% Youtube 2,400,000 54.07%
• Other platforms that experienced an increase in
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users were Reddit in Australia by approximately Blogspot 4,000,000 17.62% Linkedin 430,000 9.69%
10,000 users and Tumblr in New Zealand by 4 LinkedIn 2,200,000 9.69% Twitter 350,000 7.88%
approximately 20,000 users.
5 Twitter 2,114,000 9.31% WordPress 320,000 7.21%
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• To balance out the rise of these sites, similar 6 WordPress 1,600,000 7.05% Tumblr 290,000 6.53%
sites experienced a decrease over the 7 Tumblr 1,200,000 5.28% Flickr 180,000 4.05%
month. Blogspot saw a 10,000 user decrease
in both Australia and New Zealand. As did 8 TripAdvisor 960,000 4.23% Blogspot 150,000 3.38%
Stumble Upon with a decrease of 20,000 in 9 Flickr 820,000 3.61% Pinterest 150,000 3.38%
Australia and 2,000 in New Zealand.
10 Pinterest 620,000 2.73% TripAdvisor 110,000 2.48%
• Interestingly, New Zealand’s LinkedIn lost 11 Google Plus 600,000 2.64% MySpace 64,000 1.44%
approximately 110,000 users according to 12 Instagram **** 475,000 2.09% Bebo 52,000 1.17%
Google Adplanner.
13 MySpace 390,000 1.72% StumpleUpon 25,000 0.56%
• Trip Advisor also lost 100,000 users in the 14 Reddit 160,000 0.70% Reddit 32,000 0.72%
Australian market.
15 StumbleUpon 110,000 0.48% Instagram 14,000 0.32%
** Google+ insufficient data ** Google+ insufficient data
Copyright © 2012 Adcorp Australia

4. Social Media Statistics
How much time did we spend on Social Media platforms in our
region this month?
• Stumble Upon which saw a drop in the Average Time Spent on Social Media Sites August 2012
amount of users in each country saw the
Australia New Zealand
opposite in the amount of time spent on the
platform; both countries saw on average an Facebook 21 minutes 40 seconds Youtube 20 minutes
additional minute spent on Stumble Upon. YouTube 18 minutes 20 seconds Reddit 20 minutes
Reddit 18 minutes 20 seconds Facebook 18 minutes 20 seconds
• In Australia, both FlickR and Delicious had
Tumblr 16 minutes 30 seconds Tumblr 16 minutes 20 seconds
consumers spending an extra 50 seconds
on the site compared to July. Pinterest 13 minutes MySpace 14 minutes 20 seconds
MySpace 12 minutes 40 seconds Bebo 14 minutes 20 seconds
• While YouTube and Blogspot are in the top 4
Twitter 10 minutes 50 seconds Pinterest 13 minutes
3 social media platforms in Australia, they
Bebo 10 minutes 50 seconds StumbleUpon 11 minutes 40 seconds
both experienced consumers spending
considerably less time on the platforms (1 LinkedIn 8 minutes 50 seconds Trip Advisor 8 minutes 50 seconds
minute and 40 seconds less on YouTube TripAdvisor 6 minutes 30 seconds Twitter 8 minutes 50 seconds
and 3 minutes and 40 seconds less on
StumbleUpon 9 minutes 40 seconds Digg 8 minutes
Blogspot).
Flickr 8 minutes 50 seconds Flickr 7 minutes 20 seconds
• Trip Advisor in Australia and Word Press in Blogspot 3 minutes Linkedin 7 minutes 10 seconds
New Zealand also saw a drop with 2 WordPress 5 minutes 30 seconds Wordpress 5 minutes
minutes and 20 seconds and 30 seconds. Digg 5 minutes Instagram 4 minutes
Foursquare 4 minutes BlogSpot 3 minutes 40 seconds
Instagram 3 minutes Foursquare 3 minutes 20 seconds
Google Plus no data. Google plus no data
Copyright © 2012 Adcorp Australia

5. Social Media Statistics
Like what you see?
We invite to view and share our images from:
The blog on our website - http://www.adcorp.com.au/news-blog/social-media-statistics-august-2012,-australia-new
Or our Pinterest page - http://pinterest.com/adcorp/
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Written and Collated by: Images by:
Nicola Friedlieb Kiera Connell
Digital Coordinator Graphic Designer
Copyright © 2012 Adcorp Australia