This month we look at the top Windows phones in general and Windows 10 Mobile devices in particular. We observe accelerating growth in Windows 10 Mobile usage share and take a look on how Windows 10 Anniversary Update is propagating on both PCs and mobile. And our findings will definitely surprise you…

1. AdDuplex Windows Device Statistics
Report – August, 2016
August 22nd, 2016
Compiled by Lijana Juozaityte and Alan Mendelevich

2. Windows Phone Statistics Report
This month we look at the top Windows phones in general and Windows 10 Mobile devices
in particular.
We observe accelerating growth in Windows 10 Mobile usage share and take a look on how
Windows 10 Anniversary Update is propagating on both PCs and mobile. And our findings
will definitely surprise you…
www.adduplex.com 2
August 22nd, AdDuplex

3. Data Source
This report is based on data collected from around 5,000 Windows phone apps
running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the
day of August 22nd, 2016 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of August 2016, more than 10,000 apps actively use AdDuplex to gain
more visibility.

4. AppRaisin App Pick of the Month
Get it now!
Vinci
Probably the most fashionable photo app on the Windows Store!
Turn your photos into unique pieces of art using neural networks and artificial
intelligence of Vinci app. Get the app here.

5. Windows Phone Devices Worldwide
August 22nd, AdDuplex
The lead of Lumia 535 over
the all time favorite is pretty
solid now - 1.9% compared
to 1.2% last month.
It is quite possible that Lumia
640 may overtake 520 next
month as well.
The only other Top-10 phone
marching up is Lumia 640
XL.
As for Windows 10 Models:
Lumia 550 moved from #23
to #18, 950 - #26 to #25, 650
- #28 to #26 and 950 XL -
#33 to #31.
www.adduplex.com 5
MICROSOFT Lumia 535
12.3%
NOKIA Lumia 520
10.4%
MICROSOFT Lumia 640
9.8%
NOKIA Lumia 630
8.1%
NOKIA Lumia 635
6.3%
MICROSOFT Lumia 640 XL
5.0%
NOKIA Lumia 530
4.4%
MICROSOFT Lumia 435
4.2%
NOKIA Lumia 625
3.8%
NOKIA Lumia 920
2.5%
Other
33.1%

6. Windows 10 Mobile Devices Worldwide
August 22nd, AdDuplex
Lumia 550 is now the most
popular phone running
Windows 10 Mobile. It was
behind 2 earlier models in
July, but has surpassed both
Lumia 640 and 535 over the
month.
Lumia 650 is growing as well
(+1.2%) with only minor
changes elsewhere on the
chart.
www.adduplex.com 6
MICROSOFT Lumia 550
12.9%
MICROSOFT Lumia 640
12.7%
MICROSOFT Lumia 535
12.2%
MICROSOFT Lumia 640 XL
10.9%
MICROSOFT Lumia 950
6.7%
MICROSOFT Lumia 650
6.6%
NOKIA Lumia 930
5.6%
MICROSOFT Lumia 950 XL
3.7%
NOKIA Lumia 730
3.6%
NOKIA Lumia 830
3.3%
Other
21.8%

7. Windows Phone Devices - US
August 22nd, AdDuplex
Not much has changed in US
since we last looked at it in
May.
The most notable change is
that Lumia 950 is now in the
top-10 at #9.
This is especially interesting
when you consider that other
newest generation Lumias
didn’t even make it in the top-
20. So, feels like carrier
partnerships still matter even
for niche products.
www.adduplex.com 7
MICROSOFT Lumia 640
28.5%
NOKIA Lumia 635
23.3%
NOKIA Lumia 521
3.8%
NOKIA Lumia 920
3.6%
NOKIA Lumia 630
3.2%
HTC One (M8)
3.0%
MICROSOFT Lumia 640 XL
3.0%
MICROSOFT Lumia 435
2.6%
MICROSOFT Lumia 950
2.4%
NOKIA Lumia 520
2.3% Other
24.2%

8. OS Versions – Worldwide
August 22nd, AdDuplex
Looks like the growth of
Windows 10 Mobile is
accelerating each month.
Last month the growth
doubled from 0.5% to 1%.
This month it more than
doubled again. Windows 10
Mobile is now on 14% of
Windows phones.
www.adduplex.com 8
Windows Phone 8.1
77.3%
Windows 10 Mobile
14.0%
Windows Phone 8.0
6.7%
Windows Phone 7.x
1.9%

9. Windows 10 Mobile Versions
August 22nd, AdDuplex
What’s even more interesting
is that the Anniversary
Update (aka 1607) is now on
more than half of all the
Windows 10 Mobile phones.
On one hand, this may
suggest that the majority of
Windows 10 Mobile users are
enthusiasts who go out of
their way to get the latest
update. But, on the other
hand, we hear reports of
even the AT&T branded
phones getting the update
automatically. So, it could be
that Microsoft is just more
“aggressive” with the update
this time around.
www.adduplex.com 9
Windows 10 Mobile 1511
41.3%
Windows 10 Mobile 1607
52.4%
Windows 10 Mobile RS2 (Insider)
6.3%

10. Windows 10 Desktop Versions
August 22nd, AdDuplex
The situation on “big
Windows” is quite different.
Only 16.2% are on the latest
stable version, even though it
came out more than 2 weeks
ahead of its Mobile sibling.
6.1% are still running the
initial release of Windows 10
and the vast majority is on
1511.
www.adduplex.com 10
Windows 10
6.1%
Windows 10 1511
77.2%
Windows 10 1607
16.2%
Windows 10 RS2 (Insider)
0.6%

11. Click here to share your story
App Feature Wish List
What app or game features do you miss?
Publish your article until August 31st 2016 and get a chance to win
iPhone 6S, Samsung Galaxy S7 or Lumia 950!

12. AdDuplex
CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND
WINDOWS STORE APPS
CONNECT WITH US
facebook.com/adduplex
@adduplex
www.adduplex.com
copyright © 2016