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Exemple de persona réalisé par les étudiants LP COMEN pour le blog Com'enVrai

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Exemple de persona réalisé par les étudiants LP COMEN pour le blog Com'enVrai. Webmarketing, marketing, relation client, stratégie de communication

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Exemple de persona réalisé par les étudiants LP COMEN pour le blog Com'enVrai

  1. 1. Réseaux sociaux - Personas LP ATC COMEN – IUT Dijon 12/02/2014 Personas pour le blog Com’en Vrai http://communitymanagers.fr 3 profils-cibles, 3 fiches personas : Etudiants dijonnais Professionnels dijonnais dans la communication, dont des recruteurs Bloggeurs dans le même domaine Recruteurs/Professionnels www.freedigitalphotos.net Henry Laporte, 43 ans, chef de projet dans une entreprise locale (SS2I), divorcé, 3 enfants (2 garçons et une fille) Surnom : le connecté poivre et sel Caractéristiques : connecté (réseaux sociaux), de la région (réseaux professionnelles de la communication, ComuniTic), perfectionniste Objectif/But : Trouver un profil intéressant et détecter des compétences compétentes Aime le cinéma en VO, les nouvelles technologies, le hockey et le handball, lire des thrillers, les blagues nulles, mettre les blogueur à l’épreuve (débats, questions pointues), les communautés sur Google +, l’organisation N’aime pas surfer sur son téléphone portable ou sur une tablette (presbytie précoce), le journal Bien Public, dévoiler sa vie privée sur Facebook (cercle privé restreint), les jeux vidéos Critères de décision, d’action : le côté professionnel d’un étudiant, l’originalité, le fait de se démarquer, le style rédactionnel, la structure, la recherche autour d’un sujet, l’absence de fautes d’orthographe Pourquoi il aime le blog ? Le fait que ce soit des étudiants qui écrivent, la fraicheur du blog, la vision jeune (génération Y) Ce qu’il attend du blog : Vrai style, « patte », articles sur le community management et l’entreprise, relier avec la région, se montrer pointu sur les sujets… Travail réalisé par Justine BEAU, Hélène ROBIN, Fanchon URBES, Laura TOUVREY, Julie PREVOST, Loreen MOLLE, Sarah CHAPUIS

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