Adidas world cup look book 2010

Contents

adidas official match balls..... Page 3

The players every team needs..... Page 6

The 12 adidas federations..... Page 37

Tools of the trade..... Page 51

Fan fashion..... Page 56

adidas and the FIFA World cup™ Page 72
.....

Note: Throughout this document, there are links to download related files. These links appear in white boxes with a double arrow ‘>>’,
like this IMAGERY >> . Each link will direct you to an online multimedia library where you can preview and then download specific files.

2
Table of Contents

VIDEOS >>
adidas presentS
the adidas “JAbulANI”
adidas presents “JABULANI”,
the Official Match Ball for
the 2010 FIFA World Cup
South Africa™. The “JABULANI”,
JAbulANI - PRODuCTION TESTING + which means “to celebrate” in
FINAl PRODuCT >> isiZulu, features a South African
inspired design and radically
new technology.

The name “JABULANI”
originates from the Bantu
language isiZulu and literally
translated, “JABULANI” means
“to celebrate”.
bAll TECHNOlOGY >>
Football is a passion that unites
the world and the name of the
new match ball appropriately
pays tribute to that passion
and football celebration that
international fans will enjoy in
South Africa this summer.

JAbulANI information >>
JAbulANI Multimedia content >>

4
adidas official match balls

adidas presentS
the adidas “Jo’bulANI”
adidas proudly presents the
Official Match Ball for the final
of the 2010 FIFA World Cup™ in
South Africa. The adidas
“JO’BULANI” is a unique
gold-coloured version of the
“JABULANI”, the Official Match
Ball of the 2010 FIFA World Cup™
and its name is a tribute to
Johannesburg or Jo’burg, the
City of Gold. While the ball
still features the iconic South
African inspired design, the
main colour of the “JO’BULANI”
is gold.

This is the second time that
adidas has designed a special
ball for a FIFA World Cup™ final,
the first final ball was the golden
“TEAMGEIST BERLIN”, which
was used on July 9th, 2006. The
“JO’BULANI” will be available in
retail from April 20th onwards.

Jo’bulANI information >>
Jo’bulANI Multimedia content >>

5
adidas official match balls

GROuP A - SOuTH AFRICA

SOuTH AFRICA

STEVEN
PIENAAR
DOb: 17 MARCH 1982
HEIGHT: 170CM
PlACE OF bIRTH: JOHANNESbuRG, SOuTH AFRICA
POSITION: MIDFIElDER
ATTR ACTING INTE REST FROM SOME OF THE bIGGEST ClubS
IN EuROPE AFTE R A STRONG SEASON WITH EVERTON, MuCH
WIll DEPEND ON PIENAAR IF SOuTH AFRICA ARE TO MAkE
IT THROuGH THE GROuP STAGES.

IMAGE AVAIlAblE ON REQuEST >>

7
The players every team needs

GROuP A - MEXICO

MEXICO

ANDRéS
GuARDADO
DOb: 28 SEPTEMbER 1986
HEIGHT: 169CM
PlACE OF bIRTH: GuADAlAJARA, MEXICO
POSITION: lEFT WIN GER
HIS SPEE D AND SkIllS ON THE lEFT WING HAVE MADE
GuARDADO ONE OF THE MOST EXCI TING ATTACkIN G PlAYERS
IN lA lIGA, WHERE HE IS A FIRM FANS’ FAVOuRITE AT
DEPORTIVO lA CORu NA.

RElATED PlAYE R ASSETS >>

8

GROuP A - FRANCE

FRANCE

YOANN
GOuRCu FF
DOb: 11 JulY 1986
HEIGHT: 186CM
PlACE OF bIRTH: PlOEMEuR, FRANCE
A NATuRAl SuCCESSOR TO ZINE DINE ZIDANE, GOuRCuFF’S
DAZZlING PERFORMANCES FOR bORDEAuX lED HIM TO bE
NAME D FRENCH PlAYER OF THE YEAR IN 2009 AND HE WIll
bE HOPING TO REPlICATE THOS E DISPlAYS FOR lES blEuS.

9

GROuP A - uRuGuAY

uRuGuAY

DIEGO
FORláN
DOb: 19 MAY 1979
HEIGHT: 179CM
PlACE OF bIRTH: MONTEVI DEO, uRuGuAY
POSITION: STRIkER
ONE OF THE MOST PROlIFIC STRIkERS IN lA lIGA,
FORlAN WIll lEAD uRuGuAY’S ATTEMPT TO lAND
A THIRD WORlD CuP TITlE.


10

GROuP b - ARGENTINA

ARGENTINA

lIONEl
MESSI
DOb: 14 JuNE 1987
HEIGHT: 169CM
PlACE OF bIRTH: ROSARIO, ARGENTINA
POSITION: STRIkER
THE FIFA WORlD PlAYER OF THE YEAR HAS bEEN IN
ASTONISHING FORM IN 2010 AND HAS INHE RITE D
THE NO. 10 SHIRT MADE FAMOuS bY CuRRENT
ARGENTINA COACH DIEGO MARADONA.


11

GROuP b - GREECE

GREECE

THEOFANIS
GEkAS
DOb: 23 MAY 1980
HEIGHT: 179CM
PlACE OF bIRTH: lARISSA, GREECE
POSITION: STRIkER
TOP SCORER IN THE EuROPEAN QuAlIFYIN G SECTION FOR
THE WORlD CuP WITH 10 GOAlS, GEkAS IS A NO-NONSENSE
STRIkER WHO HAS bEEN ON-lOAN AT HERTHA bERlIN
RECENTlY, SCORING ON HIS DEbuT FOR THE GERMAN SIDE.


12

GROuP b - SOuTH kOREA

SOuTH kOREA

CHu-YOuNG
PARk
DOb: 10 JulY 1985
HEIGHT: 182CM
PlACE OF bIRTH: DAEGu, REPublIC OF kOREA
POSITION: STRIkER, WIN GER
PARk WEAR S THE NO 10 SHIRT AT lIGu E 1 SIDE
MONACO AND HAS A blIS TERI NG TuRN OF SPEE D,
COVE RING 100M IN JuST 11 SECO NDS. HE IS AlSO
A FREE-kIC k SPECIAlI ST.


13

GROuP C - ENGlAND

ENGlAND

STEVEN
GERRARD
DOb: 30 MAY 1980
HEIGHT: 183CM
PlACE OF bIRTH: WHISTON, ENGlAND
ONE OF THE lEADING MIDF IElD ERS IN THE GAME TODAY,
GERR ARD WIll bE HOPI NG TO ADD A WORlD CuP WINN ERS’
MEDAl TO THE uEFA CHAM PION S lEAG uE CROW N HE WON
AlMO ST SING lE-H ANDE DlY FOR lIVE RPOO l IN 2005.


14

GROuP C - uNITED STATES

uNITE D STATES

JOZY
AlTIDORE
DOb: 6 NOVEMbE R 1989
HEIGHT: 185CM
PlACE OF bIRTH: lIVINGSTON, uNITED STATES
POSITION: STRIkER
FAST AND DIRECT, AlTIDORE HAS bEEN PlYIN G HIS TRADE
IN THE ENGlISH PREMIER lEAGuE WITH Hull CITY AND
WIll HOPE TO CAuS E AN uPSE T WHEN HIS COuNTRY lINES
uP FOR THEI R OPENING MATCH AGAINST ENGlAND.


15

GROuP C - AlGERIA

AlGERIA

kARIM
MATMOuR
DOb: 25 JuNE 1985
HEIGHT: 181CM
PlACE OF bIRTH: STRASbOuRG, FRANCE
POSITION: MIDFIElDER, FORWARD
SCOR ED THE OPENING GOAl IN AlGE RIA’S STuN NING 3-2
QuARTER-FINAl VICTORY OVER IVORY COAS T AT THE
2010 AFRICA CuP OF NATIONS. PlAYS IN GERM ANY FOR
bORu SSIA MöNC HENG lADb ACH.


16

GROuP C - SlOVENIA

SlOVENIA

ZlATkO
DEDIč
1984
DOb: 5 OCTObER
HEIGHT: 189CM
PlACE OF bIRTH: bIHAć, SFR YuGOSlAVIA
POSITION: STRIkER
THE bOCH uM FORWARD SCOR ED THE GOAl THAT bOOkED HIS
COuN TRY’S PlAC E IN THE 2010 FIFA WORlD CuP
VIA A PlAY-OFF VICTORY ON AWAY GOAl S AGAI NST
RuSS IA. WIll bE HOPI NG TO CAuS E A FEW MORE SHOC kS
IN SOuT H AFRICA.

17

GROuP b - NIGERIA

NIGERIA

ObAFEMI
MARTINS
1984
DOb: 28 OCTObER
HEIGHT: 172CM
PlACE OF bIRTH: lAGOS, NIGE RIA
POSITION: STRIkER
MART INS ENJOYED SuCC ESSF ul STIN TS WITH
INTE R MIlAN AND NEWC ASTl E uNIT ED bEFORE
SWITCHIN G TO WOlFSbuR G IN 2009. HIS SPECTACu lAR
GOAl AGAI NST kENYA ENSu RED NIGE RIA’S QuAlIFIC ATIO N
FOR SOuT H AFRICA.

18

GROuP D - GERMANY

GERMANY

MICHAEl
k
bAllAC1976
DOb: ER
26 SEPTEMb
HEIGHT: 188CM
PlACE OF bIRTH: GöRlITZ, EAST GERMANY
GERMANY’S CAPTAIN HAS ENJOYED A SuCCESSFul SEASON
WITH CHElSEA AND IS ClOSING IN ON 50 INTERNATIONAl
GOAlS FOR HIS COuNTRY. WIll bE TAkING PART IN HIS
THIRD WORlD CuP FINAlS.


19

GROuP D - AuSTRAlIA

AuSTR AlIA

TIM
CAHIRll
1979
DOb: 6 DECEMbE
HEIGHT: 178CM
PlACE OF bIRTH: SYDN EY, AuST RAlI A
ONE OF THE bEST HEADERS OF THE bAll IN THE MODE RN
GAME, CAHIll’S COMbATIVE STYlE IS WEll SuITED TO THE
PREMIERS HIP, WHERE HE HAS bECOME ONE OF THE lEADING
MIDFIElDERS IN ENGlISH FOOT bAll WITH EVERTON.


20

GROuP D - SERbIA

SERbI A

NIkOlA
ŽIGIćER 1980
DOb: 25 SEPTEMb
HEIGHT: 202CM
PlACE OF bIRTH: bAčkA TOPOlA, YuGOSlAVIA
POSITION: CENT RE FORWARD
AT 202CM, THE VAlENCIA FORWARD WIll bE ONE OF THE
bIGGEST OuTFIElD PlAYERS AT THE WORlD CuP AND HIS
PHYSIQuE MAkES HIM HARD TO MARk, AS MANY DEFENDERS
IN lA lIGA kNOW ONlY TOO WEll.


21

GROuP D - GHANA

GHANA

JOHN
PAINTSIl
DOb: 15 JuNE 1981
HEIGHT: 178CM
PlACE OF bIRTH: ACCRA, GHANA
POSITION: RIGHT bACk
AN ATTACkING RIGHT-bACk, PAINTSIl HAS PlAYED
A kEY ROlE FOR FulHAM OVER THE lAST TWO SEASONS
AND SHOulD bE A lEADING lIGHT FOR THE blACk STARS
OF GHANA.


22

GROuP E - DENMARk

DENMARk

DANIEl
JENSEN
DOb: 25 JuNE 1979
HEIGHT: 179CM
PlACE OF bIRTH: COPENHAGEN, DENMARk
THE WERD ER bREM EN MAN IS A CRuCIAl COG IN
DENM ARk’S MIDF IElD AND HAS VAST EXPE RIEN CE AFTE R
A Club CARE ER THAT HAS AlSO TAkE N IN SuCC ESSF ul
SPEllS IN HOll AND AND SPAI N.


23

GROuP E - THE NETHERlANDS

THE NETHE RlANDS

ElJERO
ElIA 1987
DOb: 13 FEbRuARY
HEIGHT: 176CM
PlACE OF bIRTH: VOORbuRG, THE NETH ERlANDS
POSITION: WIN GER/STRI kER
ONE OF THE MOST EXCI TING EMER GING TAlE NTS IN
THE GAME, THE DuTC HMAN’S SPEE D HAS bEEN GIVI NG
buND ESlIGA DEFE NDER S NIGH TMAR ES EVER SINC E HE
JOIN ED HAMb uRG FROM FC TWEN TE IN 2009.


24

GROuP E - JAPAN

JAPAN

SHuNSu kE
NAkAMuRA
DOb: 24 JuNE 1978
HEIGHT: 176CM
PlACE OF bIRTH: YOkOHAMA, JAPAN
ClOS ING IN ON 100 CAPS FOR HIS COuN TRY, THE FREE-
kICk SPECIAlI ST IS bACk IN HIS NATI VE lAND WITH
FIRS T Club YOkO HAMA MARI NOS AFTE R EIGH T SuCC ESSF ul
YEAR S ON THE ROAD IN ITAlY, SCOT lAND AND SPAI N.


25

GROuP F - ITAlY

ITAlY

DANIElE
DE ROSSI
DOb: 24 JulY 1983
HEIGHT: 184CM
PlACE OF bIRTH: lIDO DI OSTI A, ROM E, ITAlY
A HARD-WORkING DEFENSIVE MIDFIElDER, DE ROSSI
HAS SPENT HIS ENTIRE CAREER WITH HOMETOWN Club
AS ROMA AND HAS AlREADY AMASSED MORE THAN
50 GAMES FOR HIS COuNTRY.


26

GROuP F - PARAGuAY

PARAGuAY

NElSON
VAlDéZ
R 1983
DOb: 28 NOVEMbE
HEIGHT: 178CM
PlACE OF bIRTH: CAAGuAZú, PARAGuAY
POSITION: STRIkER
A WHOl E-HEARTE D STRI kER, THE bORu SSIA DORTMuND
NO.9 WIll bE lOOkING TO bREA k HIS WORlD CuP GOAl
DROu GHT AFTE R FAIlING TO FIND THE NET IN THRE E
GAMES IN 2006.


27

GROuP F - SlOVAkIA

SlOVAkIA

STANISlAV
ŠESTák
R 1982
DOb: 16 DECEMbE
HEIGHT: 180CM
PlACE OF bIRTH: DEMJATA, CZECHOSlOVAkIA
POSITION: STRIkER
WITH 10 INTE RNAT IONAl GOAl S TO HIS NAME, THE
bOCH uM FORWARD AVER AGES A GOAl EVERY THRE E GAMES
SO WIll HOPE TO FIND THE NET DuRI NG THE GROu P
STAG ES IN SOuT H AFRICA.

28

GROuP F - NEW ZEAlAND

NEW ZEAlAND

ANDREW
bOYENS
ER 1983
DOb: 18 SEPTEMb
HEIGHT: 193CM
PlACE OF bIRTH: DuNE DIN, NEW ZEAlAND
POSITION: CENT RE-bACk
A GIANT CENTRAl DEFENDER, bOYENS PlAYS IN THE MlS FOR
NEW YORk AND WIll bE DETAIlED TO STOP SOME OF THE
bEST STRIkERS IN THE GAME TODAY AS HIS SIDE MAkE THEIR
FIRST WORlD CuP APPEARANCE SINCE 1982.


29

GROuP G - bRAZIl

bRAZIl

kAká
DOb: 22 APRIl 1982
HEIGHT: 186CM
PlACE OF bIRTH: bRASIlIA, bRAZIl
POSITION: ATTACkIN G MIDFIElDER
REAl MADRID PAID AROuND €65 MIllION TO ACQuIRE
THE bRIllIANT bRAZIlIAN FROM AC MIlAN AND HE IS
WORTH EVEN MORE TO bRAZIl’S PARTISAN SuPPORT. HAS
SCORED MORE THAN 25 INTERNATIONAl GOAlS AND WIll HOPE
TO ADD MORE TO THAT TAllY IN SOuTH AFRICA.
30

GROuP G - PORTuGAl

PORTu GAl

SIMãO
1979
DOb: 31 OCTObER
HEIGHT: 171CM
PlACE OF bIRTH: VIllA REAl, PORTuGAl
POSITION: WIN GER
COMFORTAblE ON EITH ER FlAN k OR IN AN ADVANCED
CENT RAl ROlE, THE PORT uGuESE PlAYMAkE R HAS ENJOYED
A STEllAR CARE ER AT SPORTING lISbON, bARC ElON A,
bENF ICA AND ATlE TICO MADRID AND HAS SCOR ED MORE
THAN 20 INTE RNAT IONAl GOAl S.

31

GROuP G - IVORY COAST

IVORY COAST

SAlOMON
u
kAlO1985
DOb: 5 AuGuST
HEIGHT: 186CM
PlACE OF bIRTH: OuM é, IVORY COAST
POSITION: WIN GER/STRIkER
THE lIVElY CHElSEA FORWARD IS AN ADAPTAblE ATTACkER
AND CAN PlAY ON EITHER FlANk OR AS AN OuT-AND-OuT
STRIkER AND HAS AlREADY SCORED MORE THAN 10 GOAlS
FOR HIS COuNTRY.


32

GROuP H - SPAIN

SPAIN

DAVID
VIllA
DOb: 3 DECEMbE R 1981
HEIGHT: 175CM
PlACE OF bIRTH: TuIllA, lANGREO, SPAIN
POSITION: STRIkER
ONE OF THE lEADING STRIkERS IN THE GAME TODAY, VIllA
WIll HEAD SPAIN’S CHARGE AS THEY AIM TO ADD THE WORlD
CuP CROWN TO THEIR EuRO 2008 VICTORY, WHERE THE
VAlENCIA MAN FINISHED THE TOuRNAMENT AS TOP SCORER.


33

GROuP H - SWITZERlAND

SWITZERlAND

JOHAN
VONlANTHEN
1986
DOb: 1 FEbRuARY
HEIGHT: 176CM
PlACE OF bIRTH: SANTA MARTA, COlOMbIA
POSITION: RIGHT WIN GER
SCOR ED FOR SWITZERl AND AT EuRO 2004 AS
A PRECOCIO uS 18-Y EAR- OlD, THE COlO MbIAN-bORN
RIGH T-WI NGER HAS PlEN TY OF PACE AND THE SkIllS
TO MATC H.


34

GROuP H - CHIlE

CHIlE

MARk
GONZálEZ
DOb: 10 JulY 1984
HEIGHT: 176CM
PlACE OF bIRTH: DuRbAN, SOuTH AFRICA
POSITION: lEFT WIN GER
THE CSkA MOSCOW MAN WAS bORN IN SOuT H AFRICA
AND WIll FEEl RIGH T AT HOME ON CHIl E’S lEFT FlAN k
AFTE R COMP lETI NG A SuCC ESSF ul FIRS T SEAS ON IN THE
RuSS IAN CAPI TAl.


35

GROuP H - HONDuRAS

HONDuRAS

MAYNOR
FIGu EROA
DOb: 2 MAY 1983
HEIGHT: 180CM
PlACE OF bIRTH: JuTI APA, HONDuRAS
POSITION: DEFENDER
A MARAuDIN G Full-bACk WITH ENGlISH SIDE WIGAN
ATHl ETIC, FIGu EROA HAS A SENS ATIO NAl lEFT-FOOT
AND IS A STRO NG CANDIDAT E FOR GOAl OF THE SEAS ON
IN THE PREM IERS HIP AFTE R A STuN NING FREE-kIC k
AGAI NST STOkE.

36

SOUTH AFRICA MEXICO FRANCE ARGENTINA

GREECE NIGERIA GERMANY DENMARK

JAPAN PARAGUAY SLOVAKIA SPAIN

FEDERATION lOGO IMAGERY >>
FEDERATION lOGO IMAGERY>> 38
The 12 adidas federations

DESIGN INFORMATION >>

SOuTH AFRICA
The eyes of the world will
be on South Africa in 2010
but the eyes of every South
African will be on Bafana
Bafana.

A diverse country of 11 tribes
and 11 languages will stand
as one behind their team
and this has served as the
inspiration behind the new
South Africa kit for the 2010
FIFA World Cup™.

Incorporating 11 threads that
symbolise the country’s
diversity in unity and modern
interpretations of traditional
South African artwork...

Full DESCRIPTION
AND All ASSETS >>

IMAGERY >> 39

MEXICO
The Mexican Football
Federation was founded in 1927.
The Mexican National Team is
currently the strongest team
in the CONCACAF.

Having qualified for all
tournaments since 1994 and
thirteen in total, Mexico
performed particularly strong
in 1970 and 1986 when they
reached the quarterfinals on
their home ground.

In their history, the Mexican
Guerreros (Warriors) have
won one FIFA Confederations
Cup, five CONCACAF Gold
Cups, three CONCACAF
Championships, three...

Full DESCRIPTION
AND All ASSETS >>

IMAGERY >> 40


FRANCE
Inspired by the nation’s proud
football history, France’s new
kit for the 2010 FIFA World
Cup™ honours the country’s
greatest glories.

This jersey pays tribute to
the teams that conquered
Europe in 84 and the world in
98. On the front, 11 red and
white lines are inspired by the
victorious kits of 1984 and
1998, representing the famous
French team spirit when 11
stood as one.

The stronger blue will inspire
the future generation and
this jersey...

Full DESCRIPTION
AND All ASSETS >>

IMAGERY >> 41


ARGENTINA
Inspired by Argentina’s proud
football history and cultural
heritage, the team’s new home
kit for the 2010 FIFA World Cup™
celebrates the country’s
World Cup success in 1986.

The new jersey design is
made from a special mesh
material that appears similar
to the shirt fabric from 1986,
although engineered for better
air circulation and moisture
management.

The distinctive blue and white
colours on both sides of the
home jersey...

Full DESCRIPTION
AND All ASSETS >>

IMAGERY >> 42

GREECE
The Hellenic Football
Federation, based in Athens,
was founded in 1926.

The undoubtedly biggest
success in Greek football
history came in 2004 when the
National Team won the 2004
European Championship in
Portugal in what was one of
international football’s biggest
surprises.

Prior to 2004, they had only
appeared twice in
the final tournaments of
the FIFA World Cup™ and the
UEFA European Championship.
The team’s success in
qualifying for the 1994...

Full DESCRIPTION
AND All ASSETS >>

IMAGERY >> 43

NIGERIA
The Nigeria Football
Federation was formally
launched in 1945 and formed
the first Nigerian national
football team in 1949.

Nicknamed the Super Eagles,
the Nigerian team today is one
of the best African football
teams. They reached their first
FIFA World Cup™ in 1994 where
they immediately won their
first game and advanced to the
second round.

It was the first out of four FIFA
World Cup™ participations
including the 2010 FIFA World
Cup™. The current team captain
and African Football...

Full DESCRIPTION
AND All ASSETS >>

IMAGERY >> 44


GERMANY
Deutscher Fuβball-Bund
celebrates its glory as one of
the most successful football
federations in the new adidas kit
for the 2010 FIFA World Cup™.

Inspired by Germany’s proud
football history and heritage,
the team’s new home jersey
at the 2010 FIFA World Cup™
honours the country’s
famous ‘Teamgeist’.

Eleven threads, with the
country’s national colours in
the centre, feature on the front
and pay tribute to ‘Teamgeist’
and every team...

Full DESCRIPTION
AND All ASSETS >>

IMAGERY >> 45


DENMARk
Founded in 1889, the Danish
Football Association is
a founding member of both
FIFA and UEFA.

The Danish National team is
often referred to as “Danish
Dynamite” in reference
to a Danish song for the
UEFA European Championships
in 1984.

The team is considered a
major competitive force in
international football since
the mid-1980s.

Their biggest triumph, however,
came in the 1992...

Full DESCRIPTION
AND All ASSETS >>

IMAGERY >> 46


JAPAN
Japan’s legendary three-legged
crow, the emblem of the
national football team, is
the key inspiration behind
the design of the new Japan
Football Association home kit
for the 2010 FIFA World Cup™.

Considered the God of Sun,
the three-legged crow is
symbolic of the players and
fans commitment to their
national team and is sure to
inspire the nation’s success on
the world stage in 2010.
The jersey’s striking Japan
Blue colour...

Full DESCRIPTION
AND All ASSETS >>

IMAGERY >> 47

PARAGuAY
In 1906, representatives of the
five existing football teams in
Paraguay created the governing
body of football in Paraguay.

The biggest successes in the
Paraguayan football history are
two Copa Américas in 1953 and
1979. They also reached the
second round of the World Cup
on three occasions.

It was the so-called “golden
generation” which established
Paraguay as one of South
America’s top teams with
three World Cup qualifications
between 1998 and 2006.

South Africa will mark the
eighth appearance at World...

Full DESCRIPTION
AND All ASSETS >>

IMAGERY >> 48

SlOVAkIA
Slovak Football Association
(SFZ) was founded in 1993.

The 2010 FIFA World Cup™
will mark the first ever
World Cup appearance for
the Fighting Jondas, as the
Slovak National team is
called...

Full DESCRIPTION
AND All ASSETS >>

IMAGERY >> 49


SPAIN
Inspired by the nation’s proud
football history and recent
success at UEFA Euro 2008™,
Spain’s new home kit honours
the indomitable Spanish spirit
– La Furia Roja (the Red Fury) –
with a bolder, stronger red
inspired by the successful and
stylish Spanish sides of the 1980s.

The dynamic blue shorts and
red jersey colour combination
pays tribute to the 1964
European Cup winning team
and the national flag on
the shorts symbolises the
team’s pride ...

Full DESCRIPTION
AND All ASSETS >>

IMAGERY >> 50

adiPuRE 3 TRX FG
Your game is polished, and
your boot is pure elegance.
The adidas football adiPURE
3 TRX FG gives you comfort,
with TRAXION® FG for extreme
control on firm ground, and
a distinguished style that
matches your play.

• Full grain K-leather upper for
lightweight comfort, soft feel
and glove-like fit
• Asymmetrical loop lacing for
better ball contact
• Synthetic lining and
anatomically moulded EVA
insole for comfort
• External heel counter for heel
comfort and stability; TPU plate
for lightweight performance
and durability
• TRAXION® FG outsole for
grip and comfort on firm,
natural surfaces

information AND Multimedia content>>

52
Tools of the trade

Predator-X
In October 2009, adidas released
its PREDATOR®_X for The 2010
FIFA World Cup™ T new football
boot designed with French
football legend Zinedine Zidane,
achieves the highest ball power,
swerve and control ever found in
any PREDATOR®.

Almost every country embraces
the number 10 in football to
designate the best, most
skilful player in the team. Just
as Zidane is world-famous for
having worn the number 10 in
the French national side, the new
PREDATOR® boot, the tenth
_X
generation of the PREDATOR®
family which has led football for
more than a decade, is tipped
to augment the power to come
in the 2010 FIFA World Cup™ in
South Africa.


53
Tools of the trade

F50
lAuNCHING
MAY 2010

54
Tools of the trade

Goalkeeper Gloves
All adidas goalkeepers gloves
at the 2010 FIFA World Cup
are coloured black, yellow and
white. They guarantee a perfect
grip and punching control as
well as a safely wrapped thumb
for optimal protection. Beyond
these features, each keeper can
choose from three glove models.
The Fingersave Allround, the
Fingersave Allround Motion
Arrester and the Response Pro.
The technologies featured in
all three gloves include a
tighter finger fit, proven
Climacool technology and
Fingersave Spines.

adidas will introduce new
engineered cuts in the foam
of the Motion Arrester glove,
improving the grip on wet balls.


55
Tools of the trade

lICENSED APPAREl

IMAGERY >>

57
Fan fashion

lICENSED APPAREl SOuTH AFRICA

IMAGERY >>

58
Fan fashion

lICENSED APPAREl MEXICO

IMAGERY >>

59
Fan fashion

lICENSED APPAREl FRANCE

IMAGERY >>

60
Fan fashion

lICENSED APPAREl ARGENTINA

IMAGERY >>

61
Fan fashion

lICENSED APPAREl GERMANY

IMAGERY >>

62
Fan fashion

lICENSED APPAREl SPAIN

IMAGERY >>

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Fan fashion

lICENSED APPAREl uSA

IMAGERY >>

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Fan fashion

lICENSED APPAREl ENGlAND

IMAGERY >>

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Fan fashion

lICENSED APPAREl THE NETHERlANDS

IMAGERY >>

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Fan fashion

lICENSED APPAREl SOuTH kOREA

IMAGERY >>

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Fan fashion

lICENSED APPAREl ITAlY

IMAGERY >>

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Fan fashion

lICENSED APPAREl bRAZIl

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Fan fashion

lICENSED APPAREl ORIGINAlS

PRODuCT INFORMATION AND IMAGERY >>

Originals
Once every four years, the
world watches as the best
football teams hit the turf
to claim the FIFA World Cup™
for their country. Watching
and loyally cheering from
their sofas to the pubs
to the stadium.

Since the legendary final
where Adi Dassler himself
introduced screw-in studs,
helping the German team to
victory in 1954, adidas has
been making football history
year after year.

The 2010 Original Game
Collection features classic
football silhouettes and
apparel for all fans to wear
their colours loud and
proud, celebrating
the goals and the
glory with
Originals style.

70
Fan fashion

lICENSED APPAREl Y-3


Y-3
An intellectual approach to the
beautiful game of football is the
inspiration for the Y-3 Spring/
Summer 2010 collection. Abstract
flag motifs in the colour ways
of eight football federations
sponsored by adidas are used
throughout the collection evoking
the perfect blend of adidas’
heritage and innovation with
Yohji Yamamoto’s signature style.
Taking the collection’s theme
further, this season’s visuals
pay tribute to an icon of sports
heritage: the team portrait.

The images capture the simplicity
and grace of a team fitting within
a collection inspired by the power
of football and the movement
of the net Yohji Yamamoto &
Zinedine Zidane are
featured as team coach
& captain underscoring
Y-3’s continued
exploration of sport
performance and
innovative style.

71
Fan fashion

ADIDAS FIFA WORlD CuP™ bOOT HISTORY


1966
Three out of every four players wore adidas at the
1966 World Cup, including the entire German team that
lost 4-2 to England in the final at Wembley.
1954
Adi Dassler’s revolutionary screw-in studs helps 1970 1982
West Germany defeat hot favourites Hungary in the Franz Beckenbauer had special boots made for him for The sole was updated again for Spain, with a new flexible red
1954 World Cup Final. the Mexico tournament. Additional strips were added to the zone giving players greater control and ‘feel’ on the ball.
heel area to give even more protection and the forefoot
1958 was widened. 1986
Rain-resistant, this boot was worn by most of the players Another set of innovations were introduced in Mexico to give
competing in the 1958 World Cup, with a whole range of 1974 the boot even greater flexibilty than before, while
screw-in studs to choose from to adapt to The boot worn by Gerd Muller fired West Germany to the title. a longer heel tab and extra padding on the tongue
the Scandinavian conditions. completed the new look.
1978
1962 The last boot worked on by Adi Dassler himself, this 1990
This boot was cut lower than ever before but had added boot’s dual-density sole gave the boot a perfect blend of The new Etrusco boot had another adapted sole to
protection on the Achilles area and a dinstinctive heel tab. strength and flexibility. provide a firmer grip in the middle of the foot. 73
adidas and the Fifa World Cup

ADIDAS PREDATOR HISTORY


2002
The first World Cup in Asia and the sixth Predator boot.
1994 The Predator Mania was available in a number of different
The Predator makes its World Cup bow at USA 94. Made of colours and was worn by some of the biggest names in the
kangaroo leather, its rippled fins on the forefoot produced tournament including David Beckham, Alessandro del Piero
more power, more swerve and more control than ever before. and Raul. 2010
The Predator® the 10th Predator boot, introduces
_X,
1998 2006 the Powerspine for the first time, giving players
The Predator Accelerator was the third generation of the The Predator Absolute, the ninth member of the more power and protection than ever before and
Predator boot and its asymmetrical lacing helped Zinedine Predator family, the first with interchangeable making the new boot the most powerful Predator
Zidane lead France to World Cup glory on home soil. PowerPulse technology. of all time. 74

ADIDAS FIFA WORlD CuP™ bAll HISTORY


adidas Telstar
1970 FIFA World Cup Mexico™
Like all other balls in its time, the adidas Telstar was
completely made of leather; however, unlike any other ball it
featured 32 hand-stitched panels (12 black pentagons and
20 white hexagons), creating the roundest sphere of its time.

adidas Telstar and adidas Chile adidas Tango España
1974 FIFA World Cup Germany™ 1982 FIFA World Cup Spain™
Two adidas match balls were used for Germany ‘74. Telstar made a repeat appearance with The initial Tango design from 1978 was only altered slightly in 1982. However, the
new black branding replacing the previously gold branding. And, building on the success of Tango España did feature a major technological innovation. The Tango España, still made of
the adidas Telstar, adidas introduced a new all-white version named adidas Chile (after an all- leather, featured revolutionary waterproof sealed seams. This dramatically reduced the ball’s
white ball used at Chile 62). The materials and techniques used in the Telstar and Chile were water absorption, thus minimizing weight increase during a game under wet conditions.
identical to those used four years earlier.
adidas Azteca
adidas Tango 1986 FIFA World Cup Mexico™
1978 FIFA World Cup Argentina ™
The Match Ball for the 1986 FIFA World Cup™ revolutionized footballs and football
In 1978 football design experienced another revolution with the introduction of the adidas production techniques. The adidas Azteca was the first ever synthetic FIFA World Cup™
Tango. Once again adidas had created what would become a ‘football design classic’. Twenty Match Ball. The use of synthetic material increased its durability and further minimized
panels with ‘triads’ created an optical impression of 12 identical circles. For the following water absorption. With its never-before-achieved performance on hard ground, at
five FIFA World Cup™ tournaments the Match Ball design was to be based on this design. high altitude, and in wet conditions, Azteca represented a massive leap forward for
Tango featured improved weather resistance qualities, and took its inspiration from the deep the game. Its elegantly and elaborately decorated design was inspired by the
passion, emotion and elegance of Argentina. hosting nation’s native Aztec architecture and murals. 75

ADIDAS FIFA WORlD CuP™ bAll HISTORY


adidas Etrusco Unico
1990 FIFA World Cup Italy™
The adidas Etrusco Unico evolved the use of synthetic
materials further, creating the first ever Match Ball containing an internal layer of black
polyurethane foam, making Etrusco Unico fully water-resistant, more lively and faster than
ever. The name and intricate design took their inspiration from Italy’s magnificent, ancient
history and the contributions and fine art of the Etruscans. Three Etruscan lion heads
decorate each of the 20 Tango triads.
adidas Fevernova™
adidas Questra 2002 FIFA World Cup Korea / Japan™
1994 FIFA World Cup USA™ The adidas Fevernova™ was the first World Cup Match Ball since 1978 to break with the
In 1994, adidas introduced the first Match Ball featuring a high-tech, ultra-high-energy-return traditional Tango design introduced in 1978. The colourful and revolutionary look and colour
layer of white polyethylene foam. This PE layer made Questra softer to the touch (more usage was entirely based on Asian culture. The Fevernova™ featured a refined syntactic foam
controllable) and much faster off the foot for more speed. Inspired by space technology, high layer to give the ball superior performance characteristics and a three-layer, knitted chassis,
velocity rockets and America’s “quest for the stars”, Questra set new performance standards. allowing for a more precise and predictable flight path every time.

adidas Tricolore adidas Teamgeist™
1998 FIFA World Cup France ™
2006 FIFA World Cup Germany™
adidas Tricolore was the first ever multi-coloured Match Ball. France’s flag and national colours The adidas +Teamgeist introduced a radical new 14 panel configuration design
(the Tricolore) and the “cockerel” the traditional symbol of the French nation and Football minimizing the amount of three panel touch points by 60% and the total panel length
Federation, inspired the ball’s name and design. Moreover, the adidas Tricolore featured an by over 15%, significantly improving the overall performance of the ball. The match ball
advanced “syntactic foam” layer - a tight regular matrix, composed of gas-filled, individually was designed in white, black and gold, the traditional colours of German football and
closed and highly durable micro balloons. The syntactic foam further improved the ball’s the FIFA World Cup trophy. The name “Teamgeist” is based on the single most d
durability, energy return and made it more responsive. ecisive characteristic every team needs to win a tournament: team spirit! 76

ADIDAS FIFA WORlD CuP™ EVENT HISTORY

1954 FIFA World Cup Switzerland™
Heavy rain just before the final had turned the field into
a swamp. Luckily, Adi Dassler comes prepared. He had
invented the world’s first screw-in studs and, within 1966 FIFA World Cup England™
an hour, he replaces the German team’s studs with In? Out? “In”, says the linesman and the referee agrees.
longer ones. The Hungarians struggle in the mud as the Two nations will debate forever. The host country won
Germans go on to score the game-winning goal to take football’s ultimate prize! In addition to the entire German 1974 FIFA World Cup Germany™
home the World Cup trophy. squad, Bobby Charlton, Geoff Hurst and most of the The 1974 Football World Cup in Germany sees the
England team wore 3-Stripes on the legendary stage of premiere of adidas football-specific apparel, with
1958 FIFA World Cup Sweden™ Wembley. Altogether, three out of every four players opted over 60 percent of the participating teams wearing it.
The success of 1954 persuaded the majority of players for adidas footwear. Germany, led by “Kaiser” Franz Beckenbauer, end up lifting
in Sweden to wear adidas. Just four years later, there was the trophy after beating The Netherlands in the final.
a whole range of screw-in studs to choose from. Brazil, 1970 FIFA World Cup Mexico™
featuring a very young Pelé, won the FIFA World Cup™ trophy. With more than 80 percent of the players in Mexico 1978 FIFA World Cup Argentina™
wearing adidas footwear, adidas becomes the iconic Being the tournament host proves to be an advantage
1962 FIFA World Cup Chile™ World Cup brand. Pelé is back to help Brazil win the again. In the final, Mario Kempes scores twice to secure
Beating Czechoslovakia in the final, the Brazilians tournament for the third time. The revolutionary Telstar, the title for Argentina. adidas introduces another
prove to be unstoppable once again. adidas continued the first white football ever with black pentagons, makes revolutionary football design – the Tango. Twenty similar
to innovate, introducing a shoe with the lowest cut ever its debut as the FIFA World Cup™ Match Ball. Until today, triads create the optical impression of 12 identical
and protective cushioning for the Achilles tendon. adidas the design of the 32-panel Telstar remains the archetype circles. It would prove to be the foundation of football
boots were featured in all 32 matches in Chile. of all generic footballs. design for decades to come. 77

ADIDAS FIFA WORlD CuP™ EVENT HISTORY

1982 FIFA World Cup Spain™
In honour of the host nation and its culture, adidas 1994 FIFA World Cup USA™
introduces the Tango España, featuring a clever system of adidas is the Official Marketing Partner for the first time.
sealed seams, reducing the ball’s water absorption. Three The launch of the adidas Predator® is a revolution in
out of four semi-finalists wear adidas apparel. In the end, footwear. Players were sceptical at first about the new
Italy, with tournament star Paolo Rossi, proves to be the design, but the shoe gained acceptance when players
best team of the tournament. started scoring goals….Lots of them! It became the
standard football boot. Brazil again had the best team,
1986 FIFA World Cup Mexico™ beating Italy in the final.
The Match Ball for the 1986 FIFA World Cup™
revolutionized footballs and football production 1998 FIFA World Cup France™
techniques. The adidas Azteca was the first ever synthetic adidas Tricolore was the first ever multi-coloured
FIFA World Cup™ Match Ball. An unparalleled Diego Match Ball. In an amazing final, Zinedine Zidane scored
Maradona leads Argentina to victory, beating Germany in two headers and Emmanuel Petit added a third, leading
the final. to a 3-0 France win. Once again the host country wins 2006 FIFA World Cup Germany™
the FIFA World Cup™. The 2006 FIFA World Cup™ in Germany is a time to make
1990 FIFA World Cup Italy™ friends. Zinedine Zidane makes his final appearance on
The adidas Etrusco Unico is the Official Match Ball of 2002 FIFA World Cup Korea/Japan™ the international stage and wins the Golden Ball award.
the 1990 FIFA World Cup™ tournament in Italy. To reflect Football fever hits Asia, with China making their first ever Nevertheless, Italy beats France in the closest of all
Italian culture, its design featured three Estruscan lion appearance and Japan and South Korea performing well decisions – a penalty shoot-out. The third place of the
heads within each of the 20 Tango triads. Again Germany beyond expectations. adidas introduces the Fevernova®, host country is celebrated frenetically all over the country.
and Argentina meet in the final. This time the German the Official Match ball for the tournament, as colourful The name of the adidas ball, “Teamgeist”, which was
national team, coached by “Kaiser” Franz Beckenbauer, and high-tech as the two host countries. Brazil beats personalized for each game, becomes one of the catch
wins the title. Germany in the final, securing its fifth World Cup™ title. phrases of the 2006 FIFA World Cup™. 78

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ADIDAS PR DIRECTORY
adidas INTERNATIONAL HEADQUARTERS adidas BRAZIL adidas CZECH REPUBLIC adidas HUNGARY
Erik van Leeuwen Paulo Ziliotto Petra Bergmannova Attila Csaszari
World of Sports, Adi Dassler Straße 1 Alameda Rio Negro 585 Pekarska 16 / 641 Váci út 45
91074 Herzogenaurach, Germany 9° andar 155 00 Praha 5 – Jinonice, Czech Republic 1134, Budapest, Hungary
Tel +49 9132 84 4463 Centro Administrativo Rio Negro Tel +420 251 095 662 Tel +36 14511 420
Email Erik.VanLeeuwen@adidas.com Ed Demini 06454-000 Alphaville Email petra.bergmannova@adidas.com Email Attila.csaszari@adidas-group.com
Tel +55 11 2196 64 00
Susie Boylan Email paulo.ziliotto@adidas.com adidas EMERGING MARKETS adidas INDONESIA
World of Sports, Adi Dassler Straße 1 Hadeel Abu-Gharbieh Monica Ang
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Tel +905 761 9900 - 2345 Email monica.ang@adidas.com
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610 Broadway, 3rd Floor Benjamin Devillard adidas ISRAEL
adidas CHILE
New York 10012, New York, USA 12 - 14 Rond Point des Shibolet Abudi
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Tel +1 212 271 7566 Champs Elysées 6 Hamchtesh St.
Av. Sta Maria 6350 Vitacura
Email lyn.famiglietti@adidas.com 75008, Paris, France Holon 58810, Israel
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Patricia Dalpra
Von Wernicke 3023, San Isidro adidas GERMANY – MARKET CENTRAL adidas ITALY
adidas CHINA
Buenos Aires, Argentina Hendrik Lange Giancarlo Smith
Coco Li
Tel + 54 11 4814 - 7206 Adi Dassler Platz 1 Via Monte San Primo, 1
29th Floor, Tower 1 Grand Gateway
Email patricia.dalpra@adidas.com 91074 Herzogenaurach, Germany 20052, Monza, Italy
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80
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ADIDAS PR DIRECTORY
adidas LATIN AMERICA adidas PORTUGAL adidas SINGAPORE adidas THAILAND
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Tel +507 305 6814 Tel +351 210 424 400 Singapore 150168 Lumpini, Patumwan
Email khadine.sanhueza@adidas.com Email rita.goncalves@adidas.com Tel +65 6496 8148 10330, Bangkok, Thailand
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adidas PHILIPPINES adidas SLOVAKIA s.r.o. adidas TAIWAN
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Email tomaz.semic@adidas.com 81
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