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LDD2012 - Do Digital Better in 2013

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LDD2012 - Do Digital Better in 2013

  1. 1. http://macxvx.blogspot.co.uk/2010/03/change-we-can-believe-in.html http://maricopabar.files.wordpress.com 2011/04/mark_twain7.jpg?w=800
  2. 2. http://www.vosizneias.com/116411/2012/11/02/milwa ukee-wi-romney-asks-voters-want-more-of-same-or- real-change http://maricopabar.files.wordpress.com 2011/04/mark_twain7.jpg?w=800
  3. 3. The only two certainties in life are death & taxes … and if you work in digital marketing - change
  4. 4. http://maricopabar.files.wordpress.com/2011/04/mark_t wain7.jpg?w=800 The only two certainties in life are death & taxes … and if you work in digital marketing - change “The only two certainties in life are death and taxes” - 1789
  5. 5. Changes to Adido Changes to the industry More changes to come
  6. 6. Changes to Adido Changes to the industry More changes to come “The only two certainties in life are death and taxes. And if you work in digital – change. Lots of it.” - 2012
  7. 7. Image - bigmessowires.com
  8. 8. bigmessowires.com
  9. 9. Vision Capability Functionality Culture
  10. 10. Vision
  11. 11. Vision
  12. 12. Capability Board CEO Head of Red Head of Blue Head of Black • Administration • Client Services • Capacity Planning • Accounting & Finance • Delivery • Client Management • Human Resources • Marketing • Culture • Information Technology • Sales • Distribution • Legal & Compliance • Innovation • Resource Management • Joint Ventures • Support • Distribution
  13. 13. Functionality
  14. 14. Culture It sets the rules of how we want to be It brings us together It sets us apart from every other company It helps us to deliver better service It increases the value of the business
  15. 15. “First, clients are no longer the primary focus, but are regarded as muppets and „pains‟. Second, with the constant fear of being sacked, passed over, pushed aside, no-one wants to whistle blow. There is a fear culture developing. The cultural change required is going to be enormous.” http://www.ianfraser.org/the-trouble-with-our-banking-culture/
  16. 16. $840m
  17. 17. Community Caring United Supportive Recognition Understanding Communi- Responsible Respect Trust cation Passion Happy Purpose Motivated Innovative
  18. 18. Respect Activity #5 The ‘Biannual Adido One-Day Event’ Open Conferences and talks from all areas of the business Venue hire for a Massive day!
  19. 19. adido academy interactive digital workshops it training talks & seminars
  20. 20. the future
  21. 21. http://www.wired.com/gadgetlab/2010/01/galle ry-the-best-and-worst-fake-apple-tablets/all/
  22. 22. http://www.affiliatesummit.com/wil-reynolds/
  23. 23. #RCS
  24. 24. http://www.tekpersona.ca/realcompanyshit.html
  25. 25. http://myassgeek.wordpress.com/2011/07/19/profile-of-google-employees-on-google-plus/
  26. 26. David Mihm_Distilled_London_2012.pdf
  27. 27. http://www.jokeroo.com/pictures/funny/teamwork-funny-picture.html
  28. 28. the future Mobile SEO PPC Social Design Technology
  29. 29. http://360techreviews.com/2012/03/03/how-to-choose-between-iphone-or-andriod-phone/ mobile
  30. 30. This is happening NOW . 7.1m Brits now access the internet via their mobile phone accounting for 12.59% of all UK web traffic
  31. 31. http://www.bbc.co.uk/blogs/aboutthebbc/posts/connected-storytelling-one-service-ten-products-four-screens
  32. 32. 12 10 8 6 4 2 0 iPhone iPod touch Android webOS Free app downloads Paid app downloads
  33. 33. seo http://mindshift-media.blogspot.co.uk/2010/04/google-or-bingwhich-one-gets-results.html
  34. 34. http://www.digitalorganics.com.au/seo/google-panda-and-penguin-updates-what-works-best-now-is-what-has-always-worked/
  35. 35. http://www.ipad-wallpapers.us/bgs/venice-ipad-background.jpg
  36. 36. http://vds.mx/wp-content/uploads/2012/01/Search-plus-Your-World-2.png
  37. 37. SEO results have much less real estate
  38. 38. http://rcs.seerinteractive.com/money/
  39. 39. ppc http://blogs.webtrends.com/2012/10/bing-is-going-as-google-this-halloween/
  40. 40. PPC results have more real estate
  41. 41. Google’s advertising cost per click is falling. This could be attributable to the overwhelming shift to mobile devices, which is also affecting companies like Facebook and Zynga. http://blogs.wsj.com/digits/2012/10/18/google-q3-2012-earnings/
  42. 42. http://searchenginewatch.com/article/2213760/How-to-Use-Facebook-Custom-Audiences
  43. 43. social http://www.siliconcloud.com/blog/bid/58731/What-are-the-Advantages-of-Social-Media
  44. 44. http://jeremywaite.tumblr.com/image/34117456294
  45. 45. 0 200 400 600 800 1000 1200 End of 2004. End of 2005. End of 2006. April 2007. October 2007. August 2008. January 2009. February 2009. April 2009. July 2009. September 2009. End of 2009. Millions of users February 2010. http://finance.yahoo.com/news/number-active-users-facebook-over-years-214600186--finance.html July 2010. End of 2010. July 2011. September 2011. End of 2011. March 2012. June 2012. September 2012 M
  46. 46. http://uk.moneycentral.msn.com/investor/charts/chartdl.aspx?PT=7&showchartbt=Redraw+chart&compsyms=&D4=1&D5=0&DCS=2&MA0=0&MA1=0&CF=0 &D7=&D6=&symbol=US%3AFB&nocookie=1&SZ=1
  47. 47. http://www.completesynergie.com/wp-content/uploads/2012/09/southampton-membership-pack-thumb2.jpg
  48. 48. summary Be real! Don’t fake it! Mobile is here now – make sure you don’t get left behind Data integration and analysis is key to success
  49. 49. Questions? Like us Follow us Connect Adidotube t: 0845 260 2343 w: www.adi.do e: info@adi.do © Adido 2012

Notes de l'éditeur

  • That’s it so let’s do digital
  • Due to the success of the transformation that we have undergone, we have won many awardsOur story of change has already been recognised locally by the Dorset Business Awards (EOTY) and also this year with the South Coast Business Awards (finalist) and Wow EOTY recentlyWe want to win awards as it proves to us that we have made right decisions in our business and can do the same again in the future

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