THIPL - accru Reward Points Program

accrü

Strictly Private and Confidential

Contents

Know Tatvam

Potential Issues Faced by Independent Establishments

THIPL’s Offer – accrü Reward Points Program

How will accrü work ?

What will accrü cost ?

Key Points about accrü

Contact THIPL to get enrolled

Promoters Background – Tatvam Hospitality & Inns Private Limited

 Tatvam Hospitality & Inns Private Limited (‘TATVAM’) is an entity having its registered office in
Gurgaon, Haryana

 Tatvam would be primarily catering to needs and wants of business travelers as well as
tourists across major Indian cities, State Capitals, Business and Tourist Hubs.

 We come together with diverse experiences
 CxO-level Executive
 35 years of Corporate Experience
 Forte’ in Management and Marketing
 Entrepreneur
 8 years International Work experience across USA, Nepal, India and Australia
 Influences and insights to business and customer needs
 SaaS-based solution expert in Sales and Licensing
 3 years of IT experience
 Solutions for SMEs across South East Asia and Asia Pacific
 Forte’ of relationship building with Channel Partners and Service Providers
 Banking and Finance Executive
 Forte’ in Financial Compliance and Corporate Governance
 Customer Relationship Management

 2010 Tatvam Hospitality & Inns Pvt Ltd

Potential Issues faced by
Independent & Boutique Hotel(s)

Potential Issues

 Customers normally earn 1 point per ` 100 Spent

 Rewards Points can be only used for Specifics

 Points have an Expiry Date

Strictly Private and Confidential 6

Potential Issues
 All Reward Points Programs for Hotels are run and managed by
the Established Brands / Chains (International/Domestic)
 Difficult and Expensive Enrollment for the Independents

 No Reward Points System caters to Hotel(s)/Chain(s) that are
Home-Grown, Localised, Independently Owned and Managed
 No extra incentives for Guests to stay at Hotel except VFM
factor

 The Social Media Avenues are still Untapped by the Chains


Tatvam’s Offering
accrü Reward Points

accrü
 Independent Reward Points Program
 Targeted at Standalone / Boutique Properties
 No Expiry Date for Earned Points


accrü – The Target
 Hotels located in Tier 1, Tier 2 Cities, State Capitals,
Business Hubs of the Country

 FHRAI rating of 3+ Stars
 Hotels are Rated and reviewed by Guests on at least
one of the travel website like Tripadvisor, Yatra,
MakeMyTrip, Cleartrip
 User Ratings are at least 3.5 Stars

 Target Customers are Business travelers and Tourists


accrü – The Aim
 Increase Loyalty and Customer Spend
 Encourage Repeat Customers
 Increase Revenues
 Become a Preferred Hotel of Choice


accrü – The Flexibility
 Counter Off Seasons and Off Days of the Week
with Dynamic Points structure
 Become Social Media Friendly and Tap this
Avenue


accrü – For the Customer
 Points accrüal for Customers
 Points accrüed DO NOT expire


accrü for Hotels
 Hotels sign up for the accrü Rewards Program
 Hotels choose the Rewards Program Option which
they want to offer to Customers
 Tap Off Season/Day traffic with a Dynamic Points
System
 Points are earned/ accrüed on
 Hotel Room Nights
 Spend at Food & Beverage Outlets at the Hotel
 Hotel Name and Details are updated on the Member
Establishments Directory
 Hotels can offer Deals Direct to Customers

accrü for Hotels
 Easy to Register

 Affordable per Month basis Subscription

 Subscription Fee for Month # 1 = FREE

 Points earned by Customer are Redeemable across all
Member Hotels


accrü for Customers
 Sign Up is Free and Simple

 Customer provides his demographic details

 Free, Downloadable Mobile App for Customer

 Points accrüed by Customers Do Not Expire

 Points earned by Customer are Redeemable across all
Member Hotels


Earning accrü Points
 Guests accrü Points on
 Stay at any of the Member Hotels for every night
 Dine at these Member Establishments

 Take advantage of a Dynamic Points Systems
 Earn more points on Off Days / Off Season

 Social Media Friendly
 Earn by Tweeting / Status Message of Facebook / Check in
using foursquare at the Establishment
 Give us a feedback on your stay, your meals, the service and
recommend (Include #accrupoints and your accrü id).


Costs Involved

HOTELS
Subscription Per Hotel Property per Month
FIRST MONTH SUBSCRIPTION = FREE

1 Reward Point = ` 1.00
X accrü points* per ` 100 for Customers
Y accrü points* per ` 100 for THIPL

On Redemption, Z accrü points* per ` 100 for THIPL
(*To be Mutually Agreed)

Directory listing (One Time) = ` 1000.00

Costs Involved

CUSTOMERS

FREE


Key Points
 REWARD POINTS
 accrüed and registered at Check Out / Payment receipt from the
Hotel
 Updated on a Mobile Device
 Social Media Related Points subject to conditions
 Qualified Facebook Status Updates / Tweets during the stay or
after the stay / at or after the dining experience
 foursquare Check-Ins at the time of Check-In to the Hotel
 Points Earned will be collected and kept in a Trust Account
 Points will be Debited from the Trust Account on Redemption

 Settlement of Points on a Fortnightly Basis

 Fortnightly Status Report sent out from THIPL

Contact THIPL – Enroll with accrü

Aditya Babbar
DIRECTOR
adityababbar@gmail.com
adityababbar@tatvamtech.com
+91 983 377 7227 | +91 22 2415 0955

TATVAM HOSPITALITY & INNS PRIVATE LIMITED
A 562G, SUSHANT LOK, PHASE 1, GURGAON, HARYANA 122 002

A 1607/08 ASHOK TOWERS, DR BABASAHEB AMBEDKAR ROAD
PAREL, MUMBAI 400 012

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