1. 1
Who is a Business Analyst ?
Job titles for business analysis practitioners include not only business analyst, but also business
systems analyst, systems analyst, requirements engineer, process analyst, product manager,
product owner, enterprise analyst, business architect, management consultant, business
intelligence analyst, data scientist, and more. Many other jobs, such as management, project
management, product management, software development, quality assurance and interaction
design rely heavily on business analysis skills for success.
The Business Analyst has evolved:
Over the period, the role of a Business Analyst has evolved. This role encompasses more than
the ability to document processes and apply technological expertise.
While the Systems Analyst belonged to the IT department, Business Analysts can now be found
within a number of places in organization structures:
 Within the IT department acting as a conduit to and from the business
 Within individual business units with responsibility for identifying business needs
 Within a change management department coordinating and managing change across the
whole business
Many of the trends identified this year have been ongoing for several years and they continue to
evolve along with the practice of business analysis and re-iterate the demand for the same.
 According to a recent survey among IT-based companies, 23 percent of IT executives
said they plan to hire talent with business analytics skills in 2012, up from 13 percent in
the previous year’s survey.
 High Salary: With experience working as an IT Business Analyst, a person can move into
a position with a salary comfortably in the six-figure range. CNN money lists the average
salary for IT technology/business system analysts at $84,376, up 1.4 percent from 2012.
This can suggest the interest of job seekers to go for such a kind of profile.
 Demand for greater organizational efficiency will increase demand for business
architecture, business rules and business process experts.
 Federal, state and local government agencies will invest seriously in the role of business
analysts. After having spent billions of dollars on contract management and project
management to fix their troubles, government agencies have finally seen the light that
poor articulation of requirements is at the root of many of their functional ills.
 Emergence of a hybrid role of project manager and business analyst to create greater
organizational efficiencies has been driving companies to hire more in BA profiles.
 Business analysts are increasingly needed to make their business case to the stakeholders.

2. 2
 In order to prove the results through graphical modeling, cost estimates, risk analysis role
of BA is very essential.
 Organizations are still interested in cloud computing. Business Analysts will provide the
surge to cloud computing in years to come.
 BAs will be recognized as critical to change management to avoid troubled projects.
(Source: ModernAnalyst.com)
Target audience:
 Students graduating from 15 IITs, 20 NITs since nowadays BA role is not restricted to
only students with an MBA degree or equivalent. The approximate number can be set at
48, 400. (Source: www.aiee.nic.in)
 Students graduating from B-Schools: their number can be set at 3,50,000 at a growth rate
of 30%. (Source: indiatoday.in)
 Labor Bureau Surveys, being conducted since 2008 to assess the impact of global
economic meltdown on jobs, posted an increase of 9.11 lakh jobs between September
2010 and 2011 with the IT/ BPO sector contributing 7.96 lakh jobs.
(Source: NSSO Survey 6th
Round)
Total eligible candidates= 12,00,000 (approx.)
Internet Usage Statistics: India
The latest round of I-Cube, a research conducted by IAMAI and IMRB International in June
2013, indicates that the Internet usage in India has gone up with more and more Internet Users
using the Internet on a regular basis. In June 2013, India had 190 Million Internet Users. Of this,
130 Million belonged to Urban India and the rest 60 Million were from Rural India. In October,
the number of internet users reached 205 Million and was estimated to reach 213 Million by
December 2013. The number of internet users in urban India is 137 Million in October 2013 and
was estimated to touch 141 Million by December 2013. In Rural India, there are 68 Million
Internet users in October 2013 and will reach 72 Million by December 2013. The number of
Internet users in India is expected to rise 18.53 percent in the coming eight months to reach 24.3
crore by June 2014.
137 mn
urban
68 mn
rural
58% YoY growth
of rural internet
users

3. 3
Hiring through Job portals – A survey report
Print media has lost its popularity as a preferred hiring channel and there is a heavy reliance on
job portals who account for a majority of the overall hiring among Indian organizations, a survey
says. According to a People Matters-CareerBuilder survey, among the channels used by Indian
recruiting organizations, 82% of Indian employers prefer job portals as their preferred hiring
channel.
The survey further noted that Indian organizations still rely very less on social communities as
less than 20% of organizations rely heavily on social media hiring. The preferred social media
channels that are used for hiring are LinkedIn and Facebook.
The survey further noted that print media has lost its popularity as a preferred hiring channel as
most recruiters do not use print media to advertise jobs. Print advertising accounts for a
negligible percentage of hiring volumes among Indian recruiters as 84% of respondents said that
less than 10% of their hiring is done through print media.
"There is a heavy reliance on job portals among Indian recruiters, with portals accounting for a
majority of the overall hiring among Indian organizations," the report said.
Commenting on the survey findings, People Matters managing editor Ester Martinez said:
"Recruitment heads across industries in India have revealed that hiring quality talent and
reduction of cost and time to hire will be their key priority in the coming months, and they would
choose a recruitment service or channel based on its ability to help them build a steady and
reliable talent pipeline."
According to CareerBuilder India managing director Premiesh Machama: "In 2014 there is likely
to be new investments new job opportunities and this trend is likely to pick up pace post
elections. Whatever holdups had been for the past several quarters is going end and a burst of
new job creations post elections." The survey was conducted in November 2013 among Indian
corporations across all industries and sizes. A total of 201 organizations had participated in the
survey.
The Naukri Job Speak Index, which tracks monthly hiring activities online, rose 13 percent in
January 2014, compared to December 2013. The demand for professionals working in sales and
business development and project management continued to grow with the index moving up by
19 percent and 18 percent, respectively, in January, as compared to December. BPO and IT
sector have also witnessed an increase with the index moving up by 16 percent and 12 percent
M-o-M.

4. 4
Internet Usage Demographics & Reports: India
Source: Comscore 2013
Source: IMRB International; Base 11.5 mn users across 30 cities
0% 10% 20% 30% 40%
Age: 15-24
Age: 25-34
Age: 35-44
Age: 45-54
Age: 55+
36%
39%
16%
6%
6%
Internet Demographic: INDIA
27%
26%16%
7%
10%
14%
Online Search Demographics: INDIA
Young men College students School kids Non working women Working women Older Men
75% of pop
lies under
Age 35-
ideal Job
age

5. 5
Source: IMRB International; Base 12.3 mn active internet users
Source: Excel sheet attachedbased on my independent internet research
41%
35%
27%
24%
22%
22%
21%
21%
17%
17%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Recruitment
Education & Training
Investment
Mobile Telephony
Personal Products
Entertainment
Banking & Loans
Insurance
Travel
Matrimonial
Informationsearched for after seeing specific ads
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
76 179 0 0 0 40 0 32 0 5 0 2320 19
43731
72 0
25693 24430
No. of job openings in BA profile (in last 30 days)

6. 6
Source: Excel sheet attachedbased on my independent internet research
Source: Excel sheet attachedbased on my independent internet research
Source: Excel sheet attachedbased on my independent internet research
2614
7799
3069
1160
6805
3749
351
588
1677
503
2886
2516
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
Delhi-NCR
Karnataka
AP
WB
Maharastra
Tamil Nadu
MP
Punjab
Gujarat
Rajasthan
Haryana
UP
Location wise break-up of no. BA job openings
0 5000 10000 15000 20000
< 3 Lacs p.a
3-7 Lacs p.a
> 7 Lacs p.a
< 3 Lacs p.a 3-7 Lacs p.a > 7 Lacs p.a
Series1 16768 11902 18137
Salary wise break-up of no. of BA job openings
20399 18797
13231
0
5000
10000
15000
20000
25000
< 3 Yrs 3-7 Yrs. > 7 Yrs.
Reqd. work-ex wise break-up of no. of BA job
openings

7. 7
Source: Excel sheet attached based on my independent internet research
4
22%
14
78%
Response:Courses offered
YES
NO
3
17%
15
83%
Response:Certifications offered
YES
NO
2
11%
16
89%
Response:Internship Openings
Available
Not Available
These services are
relatively
unexplored; so can
be considered

8. 8
Source: Excel sheet attachedbased on my independent internet research
Inferences:
 Now-a-days Systems Analyst requirements are clubbed with BA roles, so BAs are all the
more important.
 For a portal to have an impact, internet access is important and surveys report an 58%
YoY growth in rural and urban internet users.
 Also to reach out to the target audience, the internet users are reported to be lying majorly
in the age group of 15-34 (about 75% of internet users).
 Also most of the internet surfers are looking for topics related to recruitments and
training.
 Not many portals are able to have complete coverage of all BA profile openings (mainly
3).
Go-To Market Strategy:
 Karnataka, Maharashtra & TN are the top 3 locations where most of the BA profile job
openings are found. So while going for BA portal we should target these areas more
carefully.
 Most of the BA job openings offer salary in the range of > 7 lacs p.a which suggests that
organizations understand the criticality of this post and would like to address accordingly.
 The high number of job openings for people with less than 3 yrs. of work-ex suggests that
we can target the audience who graduate from B-schools or undergraduate colleges, and
also to those who have developed a fair knack of BA while working for a while.
 There are a very few portals who offer BA profiles for summer internship or some skill
based training, certification modules which are recognized in the industry. These areas
can be targeted and visibility & popularity can be improved.
Appendix:
9
50%
9
50%
Response:Resume building services
YES
NO
Survey Sheet.xlsx