Measure Mobile Marketing Globally
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Fraud in the performance sector truly is a game of cat and mouse. In extreme cases, campaigns can consist of up to 90% of fake traffic—thus wasting ad budgets completely. At Online Marketing Rockstars Hamburg 2018, Adjust's CTO and co-founder Paul H. Müller discussed in which sectors fraud is a major nuisance, how to recognize such traffic and how to protect yourself from it.
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Measure Mobile Marketing Globally
- 1. The Mobile Measurement Company BERLIN • SAN FRANCISCO • ISTANBUL • TOKYO • BEIJING • SHANGHAI SYDNEY • PARIS SINGAPORE • NEW YORK • SAO PAULO • LONDON JAKARTA • SEOUL
- 2. The Mobile Measurement Company 2 25,000+ Apps 1,000+ Partners User level data Ad interactions Attribution Analytics Engagement Fraud Prevention We enable you to measure, analyse and protect all of your marketing data in one unified platform
- 3. The Mobile Measurement Company 3 Of the $17bn total global performance ad spend, Adjust optimizes more than $7bn for marketers around the world.
- 4. The Mobile Measurement Company Mobile Ad Fraud Demystifying 4 * WARNING * * FRAUD DETECTED *
- 5. The Mobile Measurement Company 5 500,000+ daily rejected attributions
- 6. The Mobile Measurement Company 6 ‣ Click Spamming ‣ Views as Clicks ‣ High Frequency/Programmatic ‣ Click Injection ‣ Referrer Broadcast ‣ Content Provider “Fake Users” “Stolen Attribution” Types of fraud ‣ Cloud based Simulators ‣ Device Farms ‣ SDK Spoofing
- 7. The Mobile Measurement Company The evil of fraud is more than just a lost budget ‣ Organic user activity is poached ‣ Distorted view of campaign performance ‣ No ability to benchmark performance ‣ Lost budgets 7 It also leads to poor decision making
- 8. The Mobile Measurement Company Fraud Prevention vs Fraud Detection 8
- 9. The Mobile Measurement Company The latest innovations in mobile performance ad fraud 9
- 10. The Mobile Measurement Company 10 Up to 90% of installs on any given campaign are at risk Spoofed Installs
- 11. 11 Click injection A new and more sophisticated form of click-spamming on Android
- 12. The Mobile Measurement Company 12 What should you be asking Is it prevention or detection? Do you send callbacks/postbacks for fraudulent activity? Do you rely on blacklisting? Are you securing SDK traffic with signatures? Are you leveraging Google’s new referrer API?
- 13. The Mobile Measurement Company Moscow BerlinLondon Paris New York San Francisco São Paulo Istanbul Beijing Seoul Tokyo Shanghai 13 Paul H. Müller ADJUST HQ Saarbrücker Str. 37A 10405 Berlin Germany