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I’m the UX guy in the National Australia Bank (NAB) digital team. On my first day someone asked me “from a UX perspective, should we go with the red or black button? By the way, we go live tonight.” To my new team, UX was a post-design addition that one guy – me – could do in isolation.
Fast-forward a few months to a team mate Jose, who is building a web form to our stakeholder’s requirements. After spending five hours with me finding things that, from a user’s point of view, were missing he had a mountain of changes and five weeks added to his project. It’s clear that UX can’t be a bolt-on, and that it’s more than one person’s responsibility.
Later, when Jose had another form to build, he said “I want you there from the beginning so we get it right”. I’m half a year in and now my team sees UX as a starting point, and something we work on together. We’re solving our users’ problems, rather than just satisfying technical requirements and slapping an interface on top.
We’ll show you how to change a team’s awareness of UX, drawing lessons from a big organisation spanning Australia and New Zealand. We’ve saved time and money, helped the company’s bottom line, and tapped into NAB’s world-class expertise in a range of disciplines.
We’ll also explain our plan to empower people to making their own UX decisions in the future.
This talk is for people who don’t know where to start. I’m talking to anyone whose team doesn’t know where a UX person fits. Learn how to prove your worth, get the team working with you, and change things for the better.