1. COMPANY PROFILE
Creative Trends Ltd is a subsidiary of The Ikann People.
Member of the Advertising Association of Ghana, AAG.
Creative Trends was nominated for the Loeries Awards 2013 in South Africa.
2. OBJECTIVE
• A brief overview of Creative Trends
• Our Portfolio
• Events Managed
• Creatives
3. PORTFOLIO
• Advertising and Public Relations
• Events Management
• Marketing
• Publishing
• Tourism (for conference participants)
6. The following slides are
photographs of selected
PROJECTS we have undertaken
over the years
7. PROJECTS
(Business Summit)
• Activities
• Managed the entire event
• Conception and implementation
• Handled media, guests, print, souvenirs and
promotion
• 2014
The African SME Summit is a yearly forum to discuss,
promote, incubate, and expand the SME sector on
the African continent.
9. PROJECTS
(Healthcare)
• 2013
AstraZeneca “Enidaso” Healthcare Initiative
on breast cancer Launch and branding
Activities
• Managed the entire event
• Handled media, public relations, print, guests and
promotion
13. PROJECTS
(Healthcare)
• 2012
Adcock Ingram Ghana Launch
Activities
• Managed the entire event
• Conception and implementation
• Handled media, guests, print, souvenirs and
promotion
15. PROJECTS
(Non Governmental Organizations)
• 2013
John Agyekum Kufuor Foundation
Lecture Series
Activities
• Managed the entire event
• Handled public relations, sponsorship, media, print,
high end guests and promotion
17. H.E. John A. Kufuor
Ex- President of the Republic of Ghana
Dr. Trevor Manuel
Head of National Planning Commission,
Republic of South Africa
18. PROJECTS
(Non Governmental Organisations)
• 2010
International Society of
Pharmacovigilance, ISoP
Activities
• Managed the entire event
• Printing of Book of Abstracts, Event Brochure and
10th Commemorative Magazine
• Hosted high level dignitaries
• Handled conference registration fees
• Managed the press, guests and media
23. SOME MEDIA CAMPAIGNS
• Radio Campaigns on some selected radio stations
Ayrton Drugs
a. Nationwide campaigns on 14 radio stations over 6
months.
b. Television campaigns on GTV and TV3
c. Product audit for 30 products (Prescription and non-
prescription drugs)
Cedar Point Chemist
a. Nationwide campaign on 6 radio stations
b. Television campaign on Metro TV, TV3 and GTV
Colina Insurance
a. Joy FM (Accra) – 6months
b. Radio BAR (Brong Ahafo) – 3months
c. Nhyira FM – 6 months
24. SOME SAMPLE CREATIVES
• Radio Commercials and Jingles
Colina Insurance Jingle
Jet2 Inhaler (Cedar Point Chemist)
Bella/Carvo/Panacin/Samalin (Ayrton Drug)
Aminoplus and Ambrolite(Spintex Chemists)
Volta Catch (Tropo Farms)
Sinapi Aba (Phoenix Insurance)
25. SOME SAMPLE CREATIVES
• Television Commercials and
documentaries
Anglican University College documentary
Ayrton Drug documentary for Initial Public Offer (IPO)
Adcock Ingram advert for Citro Soda
Use of Nadia Buari as brand ambassador for Astymin
(TV, Radio and Billboard productions)
26. CREATIVE TRENDS
VALUE PROPOSITION
• Flexible credit terms for our clients
• Building relationships between the client and supplier
• Pre-financing projects
• Discounts to our clients
• Good customer service
• Professionalism in work execution
• Offering of advice on general marketing strategies
• On time delivery of jobs
27. CONCLUSION
As with all businesses we engage in, we at
Creative Trends are personally committed to
making them a success, and look forward to a
productive partnership with you.
Notes de l'éditeur
“Enidaso” Healthcare Initiative on breast cancer in pictures
Launched in Accra, Tema, Kumasi and Takoradi
Adcock Ingram Ghana launch
JAKF 2nd Global Development Lecture Series -February 22, 2013
JAKF 3rd Global Development Lecture Series -September 12, 2013
The International Society of Pharmacovigilance (ISoP) 10th Annual Meeting "Pharmacovigilance in the global village" ISoP first sub-saharan African meeting