The company profile - CREATIVE TRENDS GHANA

COMPANY PROFILE
Creative Trends Ltd is a subsidiary of The Ikann People.
Member of the Advertising Association of Ghana, AAG.
Creative Trends was nominated for the Loeries Awards 2013 in South Africa.
OBJECTIVE
• A brief overview of Creative Trends
• Our Portfolio
• Events Managed
• Creatives
PORTFOLIO
• Advertising and Public Relations
• Events Management
• Marketing
• Publishing
• Tourism (for conference participants)
CLIENTS
CLIENTS
The following slides are
photographs of selected
PROJECTS we have undertaken
over the years
PROJECTS
(Business Summit)
• Activities
• Managed the entire event
• Conception and implementation
• Handled media, guests, print, souvenirs and
promotion
• 2014
The African SME Summit is a yearly forum to discuss,
promote, incubate, and expand the SME sector on
the African continent.
The company profile  - CREATIVE TRENDS GHANA
PROJECTS
(Healthcare)
• 2013
AstraZeneca “Enidaso” Healthcare Initiative
on breast cancer Launch and branding
Activities
• Managed the entire event
• Handled media, public relations, print, guests and
promotion
The company profile  - CREATIVE TRENDS GHANA
PROJECTS
(Healthcare)
• 2012
Pfizer “SMA” Launch
Activities
• Managed the entire event
• Nationwide launch (4 regions)
• Conception and implementation
• Handled media, guests, print and promotion
• Rebranding
The company profile  - CREATIVE TRENDS GHANA
PROJECTS
(Healthcare)
• 2012
Adcock Ingram Ghana Launch
Activities
• Managed the entire event
• Conception and implementation
• Handled media, guests, print, souvenirs and
promotion
The company profile  - CREATIVE TRENDS GHANA
PROJECTS
(Non Governmental Organizations)
• 2013
John Agyekum Kufuor Foundation
Lecture Series
Activities
• Managed the entire event
• Handled public relations, sponsorship, media, print,
high end guests and promotion
Hon. Dr. Ngozi Okonjo-Iweala
H.E. John A. Kufuor
Ex- President of the Republic of Ghana
Dr. Trevor Manuel
Head of National Planning Commission,
Republic of South Africa
PROJECTS
(Non Governmental Organisations)
• 2010
International Society of
Pharmacovigilance, ISoP
Activities
• Managed the entire event
• Printing of Book of Abstracts, Event Brochure and
10th Commemorative Magazine
• Hosted high level dignitaries
• Handled conference registration fees
• Managed the press, guests and media
The company profile  - CREATIVE TRENDS GHANA
PROJECTS
• Savings and Loans Awards
• African Regulatory Conference
• 1st Maghreb Regulatory Conference
• IYL 2015
• Values Driven Nation
OTHER CREATIVES
Posters
Newspaper
Adverts
Billboards Souvenirs
Posters
• Desktop Publishing
OTHER CREATIVES
Events Ads
Roll Up / Pull Up
Banners
Event Brochures
Dinner Vouchers
• Desktop Publishing
SOME MEDIA CAMPAIGNS
• Radio Campaigns on some selected radio stations
Ayrton Drugs
a. Nationwide campaigns on 14 radio stations over 6
months.
b. Television campaigns on GTV and TV3
c. Product audit for 30 products (Prescription and non-
prescription drugs)
Cedar Point Chemist
a. Nationwide campaign on 6 radio stations
b. Television campaign on Metro TV, TV3 and GTV
Colina Insurance
a. Joy FM (Accra) – 6months
b. Radio BAR (Brong Ahafo) – 3months
c. Nhyira FM – 6 months
SOME SAMPLE CREATIVES
• Radio Commercials and Jingles
Colina Insurance Jingle
Jet2 Inhaler (Cedar Point Chemist)
Bella/Carvo/Panacin/Samalin (Ayrton Drug)
Aminoplus and Ambrolite(Spintex Chemists)
Volta Catch (Tropo Farms)
Sinapi Aba (Phoenix Insurance)
SOME SAMPLE CREATIVES
• Television Commercials and
documentaries
Anglican University College documentary
Ayrton Drug documentary for Initial Public Offer (IPO)
Adcock Ingram advert for Citro Soda
Use of Nadia Buari as brand ambassador for Astymin
(TV, Radio and Billboard productions)
CREATIVE TRENDS
VALUE PROPOSITION
• Flexible credit terms for our clients
• Building relationships between the client and supplier
• Pre-financing projects
• Discounts to our clients
• Good customer service
• Professionalism in work execution
• Offering of advice on general marketing strategies
• On time delivery of jobs
CONCLUSION
As with all businesses we engage in, we at
Creative Trends are personally committed to
making them a success, and look forward to a
productive partnership with you.
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The company profile - CREATIVE TRENDS GHANA

  • 1. COMPANY PROFILE Creative Trends Ltd is a subsidiary of The Ikann People. Member of the Advertising Association of Ghana, AAG. Creative Trends was nominated for the Loeries Awards 2013 in South Africa.
  • 2. OBJECTIVE • A brief overview of Creative Trends • Our Portfolio • Events Managed • Creatives
  • 3. PORTFOLIO • Advertising and Public Relations • Events Management • Marketing • Publishing • Tourism (for conference participants)
  • 6. The following slides are photographs of selected PROJECTS we have undertaken over the years
  • 7. PROJECTS (Business Summit) • Activities • Managed the entire event • Conception and implementation • Handled media, guests, print, souvenirs and promotion • 2014 The African SME Summit is a yearly forum to discuss, promote, incubate, and expand the SME sector on the African continent.
  • 9. PROJECTS (Healthcare) • 2013 AstraZeneca “Enidaso” Healthcare Initiative on breast cancer Launch and branding Activities • Managed the entire event • Handled media, public relations, print, guests and promotion
  • 11. PROJECTS (Healthcare) • 2012 Pfizer “SMA” Launch Activities • Managed the entire event • Nationwide launch (4 regions) • Conception and implementation • Handled media, guests, print and promotion • Rebranding
  • 13. PROJECTS (Healthcare) • 2012 Adcock Ingram Ghana Launch Activities • Managed the entire event • Conception and implementation • Handled media, guests, print, souvenirs and promotion
  • 15. PROJECTS (Non Governmental Organizations) • 2013 John Agyekum Kufuor Foundation Lecture Series Activities • Managed the entire event • Handled public relations, sponsorship, media, print, high end guests and promotion
  • 16. Hon. Dr. Ngozi Okonjo-Iweala
  • 17. H.E. John A. Kufuor Ex- President of the Republic of Ghana Dr. Trevor Manuel Head of National Planning Commission, Republic of South Africa
  • 18. PROJECTS (Non Governmental Organisations) • 2010 International Society of Pharmacovigilance, ISoP Activities • Managed the entire event • Printing of Book of Abstracts, Event Brochure and 10th Commemorative Magazine • Hosted high level dignitaries • Handled conference registration fees • Managed the press, guests and media
  • 20. PROJECTS • Savings and Loans Awards • African Regulatory Conference • 1st Maghreb Regulatory Conference • IYL 2015 • Values Driven Nation
  • 22. OTHER CREATIVES Events Ads Roll Up / Pull Up Banners Event Brochures Dinner Vouchers • Desktop Publishing
  • 23. SOME MEDIA CAMPAIGNS • Radio Campaigns on some selected radio stations Ayrton Drugs a. Nationwide campaigns on 14 radio stations over 6 months. b. Television campaigns on GTV and TV3 c. Product audit for 30 products (Prescription and non- prescription drugs) Cedar Point Chemist a. Nationwide campaign on 6 radio stations b. Television campaign on Metro TV, TV3 and GTV Colina Insurance a. Joy FM (Accra) – 6months b. Radio BAR (Brong Ahafo) – 3months c. Nhyira FM – 6 months
  • 24. SOME SAMPLE CREATIVES • Radio Commercials and Jingles Colina Insurance Jingle Jet2 Inhaler (Cedar Point Chemist) Bella/Carvo/Panacin/Samalin (Ayrton Drug) Aminoplus and Ambrolite(Spintex Chemists) Volta Catch (Tropo Farms) Sinapi Aba (Phoenix Insurance)
  • 25. SOME SAMPLE CREATIVES • Television Commercials and documentaries Anglican University College documentary Ayrton Drug documentary for Initial Public Offer (IPO) Adcock Ingram advert for Citro Soda Use of Nadia Buari as brand ambassador for Astymin (TV, Radio and Billboard productions)
  • 26. CREATIVE TRENDS VALUE PROPOSITION • Flexible credit terms for our clients • Building relationships between the client and supplier • Pre-financing projects • Discounts to our clients • Good customer service • Professionalism in work execution • Offering of advice on general marketing strategies • On time delivery of jobs
  • 27. CONCLUSION As with all businesses we engage in, we at Creative Trends are personally committed to making them a success, and look forward to a productive partnership with you.

Notes de l'éditeur

  1. “Enidaso” Healthcare Initiative on breast cancer in pictures
  2. Launched in Accra, Tema, Kumasi and Takoradi
  3. Adcock Ingram Ghana launch
  4. JAKF 2nd Global Development Lecture Series -February 22, 2013
  5. JAKF 3rd Global Development Lecture Series -September 12, 2013
  6. The International Society of Pharmacovigilance (ISoP) 10th Annual Meeting "Pharmacovigilance in the global village" ISoP first sub-saharan African meeting