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Lecture 1.pptx

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Lecture 1.pptx

  1. 1. Lecture 1 An Overview of Strategic Marketing
  2. 2. Understanding the Marketplace and Customer Needs • States of deprivation • Physical—food, clothing, warmth, safety • Social—belonging and affection • Individual—knowledge and self-expression Needs • Form that needs take as they are shaped by culture and individual personality Wants • Wants backed by buying power Demands Customer Needs, Wants, and Demands
  3. 3. Marketing is about Facilitating Exchange Markets are the set of actual and potential buyers of a product
  4. 4. Marketing Mix – 4P’s
  5. 5. Goods
  6. 6. Services
  7. 7. Distributions
  8. 8. Distributions How does These Companies Distribute Their Products? What is something you notice about these products?

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