More Related Content Similar to ADI Eurovision Song Contest 2017 Social Buzz (7) ADI Eurovision Song Contest 2017 Social Buzz1. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2017 Eurovision Song Contest
Adobe Digital Insights
2. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Key Insights
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• ESC (Eurovision Song Contest) 2017 setting up to be bigger than 2016
• US showing more interest in ESC 2017
• Belgium is currently the favorite according to ADI’s ESC algorithm
3. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Attention steadily builds as Eurovision approaches
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• Eurovision has seen a 41% month-over-month
increase in social mentions (between February &
March)
• ESC 2016 had a stronger start in Feb (2016)
• Sweden opening the first semi-final was a hot
topic in March
“OMG Sweden will open the first semifinal!
Galet bra! 😍😍😍😍😍😍#Eurovision2017”
SOURCE:ADOBE SOCIAL
4. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Video ad impressions up during ESC
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• Impressions were up 16% on the day of the
Eurovision Finals (compared to the same day
the week prior)
• ESC three broadcasts last year saw 204 million
viewers *
• Ad impressions are up 36% and completions
are up 30% (when we compared the same 4
hour slot week over week)
JT took to
the stage
Source: https://eurovision.tv/story/eurovision-song-contest-attracts-204-million-viewers
5. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Eurovision expands its footprint in the U.S.
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• 2016 was the first year that
Eurovision was broadcast in
the US
• ESC will be broadcast again in
the U.S. for the second
consecutive year
6. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Eurovision brings out the best online
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• Eurovision is all about the good feelings.
Average social sentiment for all 42
contestants is very high 4.57 out of 5
• ESC’s last three winners all came from the
2nd Semi
7. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Belgium's Blanche is the current front runner
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• We created a custom algorithm to
determine who will be the winner
• Currently Blanche is the early favorite,
followed by Italy’s Francesco Gabbani,
and third is Alma from France
• Bookies have Francesco as their #1 pick
8. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Methodology
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36M social engagements (mentions, page likes, followers, video views) from February 2016 – April
2017 via blogs, Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus,
Foursquare, Metacafe, Wordpress, and YouTube
Adobe Advertising Cloud ad performance data across 39M Impressions during ESC 2016 Finals
Data from different Adobe Experience Cloud solutions:
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