An introduction to the imagineering design approach

1. business innovation
the expedition

2. “We cannot solve
our problems with
the same thinking
we used when we
created them”
Albert Einstein

3. connected societyindustrial era
complexity

4. “It is not the strongest
or the most intelligent
who will survive, but
those who can best
manage change”
Charles Darwin

5. making sensebusiness as usual
transformation

6. small interventions
can have a big impact

7. small interventions
in public transport

8. “Do not follow where
the path may lead.
Go instead where
there is no path and
leave a trail”
Ralph Waldo Emerson

9. imagineering
explorer of new business perspectives

10. design process
reframing business as usual
implementation
analysis
ideation
brooding
research
inspiration
creation

11. emergence
opening up new perspectives