3. Cables tangle easily
while in use and in
storage.
This tangling
causes damage to
the cables being
used
This is annoying for
people who use any
device that uses
cables or cords
5. 62%13%
25%
People who Play Instruments that
Require Cables
People who
believed this was
a problem who
are willing to pay
to fix
People who
believed this was
a problem who
are not willing to
pay to fix
People who don't
believe this is a
problem
• 62% of the
surveyors who
played
instruments with
cables believed
that this was a
problem, and
were willing to pay
for a solution.
Solving
the
Problem
6. 63%
16%
21%
People who use items that use cables
People who
believed this was
a problem who
are willing to pay
to fix
People who
believed this was
a problem who
are not willing to
pay to fix
• Of the people who
used cables
frequently, 63% of
them believed
that this was a
problem and were
willing to fix it.
Solving
the
Problem
7. Based on the data, there is enough information
to support that this is in fact a problem.
Solving
the
Problem
8. Based on the data, there is enough information
to support that this is in fact a problem
Cords tangle frequently
Solving
the
Problem
9. Based on the data, there is enough information
to support that this is in fact a problem
Cords tangle frequently
This annoys people
Solving
the
Problem
10. Based on the data, there is enough information
to support that this is in fact a problem
Cords tangle frequently
This annoys people
They want it fixed
Solving
the
Problem
11. Based on the data, there is enough information
to support that this is in fact a problem
Cords tangle frequently
This annoys people
They want it fixed
NOW!!
Solving
the
Problem
12.
13. These are Partial Patents since they don’t fully solve the problem:
Left: Patent US 6809266 – a sleeve that “peels open” to hold
several cables
Center: Patent WO 2007064979 A2 – the Cable Capture; can be
used upside down
Right: Patent WO 2000011539 A1 – can be used with computer
cords, as well as A/V cables, but has to be inside a housing that is
attached to the back of the computer/TV
Patents
21. Design Idea #3 – “Winch”
Wheel/winch, similar in design to that of the
extension cord winders used for electric
string trimmers and leaf blowers.
Ideas
22. Design Idea #4 – “Collapsible Stick”
This design houses the cord in a stick that can
fold and unfold which allows easy storage and
cord protection.
Ideas
23. Design Idea #8 – “Cord Locker”
This idea is based off a tape measure, using
audio wires instead in the rulers place. A button
in the center will lock/unlock the wire in place.
Ideas
24. Idea 3 4 8
EaseTo
Build
3 4 3
Build
Time
2 3 4
Reliabilit
y
4 4 3
U.I. 4.5 4 4
Cost 2 4 4
Durabilit
y
4 2 3
TOTAL 19.5 21 21
25. Idea 3 4 8
EaseTo
Build
3 4 3
Build
Time
2 3 4
Reliabilit
y
4 4 3
U.I. 4.5 4 4
Cost 2 4 4
Durabilit
y
4 2 3
TOTAL 19.5 21 21
26. Competitors – CableCapture, Cable Yoyo, Rekoil
Sold – in stores like Best Buy, Target Wal-Mart, etc.
Cost - $25.00
