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Planet of the apps by David Harvey

David Harvey tells the story of how Morrison and Foerster launched the first law firm app.

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Planet of the apps by David Harvey

  1. 1. ©2013Morrison&FoersterLLP|AllRightsReserved|mofo.com Is Your Firm Ready for… Planet of the Apps? September 19, 2013 Presented By: J. David Harvey Director of Business Development Morrison & Foerster LLP
  2. 2. “If I had asked people what they wanted, they would have said ‘faster horses.’ “ - Henry Ford
  3. 3. 3 It’s a mobile, mobile world Mega trends • Use of mobile devices to communicate • Growth in percentage of smart phone users • Smart phone use especially prevalent among Gen X and younger • Dominance by Android and Apple platforms
  4. 4. 4 About MoFo2Go • Released March 2010; updated 2011. • MoFo was the first AmLaw 100 law firm to develop a multifunctional iPhone App. • Compatible with iPhone, iPod touch, and iPad. • Accolades: BtoB Magazine Best Branded App (2010), Law Week Colorado Best Law-Related iPhone App (2010)
  5. 5. 5 Features: People People. – Clients can read their attorney’s bio, check contact info and make a call or send an email right from their phone. – Sort attorneys alphabetically, by practice, office, or school. – Attorneys can also be added directly to the built-in Address book.
  6. 6. 6 Features: News News. – Receive client alerts, press releases and newsletters automatically, plus special content from the firm’s award-winning magazine, MoFo Tech. – Users can easily jot down notes on an article to discuss with their attorney later, and email those notes to a colleague. – Search by practice or keyword
  7. 7. 7 Features: MoFo Maze • MoFo Maze. – Challenge yourself to traverse through all four levels of our fun maze game. – Saves your scores so you can see if you beat your personal best. – Ball rolling sound effects and music were added in version 2.0.
  8. 8. 8 Features: Locations • Locations. – See important information about all of Morrison & Foerster’s offices, including addresses, directions, and nearby transportation hubs, restaurants, and hotels using turn- by-turn directions.
  9. 9. 9 Getting the Word Out
  10. 10. 10 MoFo2Go Usage
  11. 11. 11 Proliferation of Law Firm Apps
  12. 12. 12 App-Lawcations • What type of app to develop: – Multi-functional – Single function • Reference • Recruiting • Practice-focused • Would it help with? – Collaboration – Time management – Education
  13. 13. 13 Contact J. David Harvey Director, Business Development Morrison & Foerster LLP 2000 Pennsylvania Avenue, NW Suite 6000 Washington, DC 20006-1888 (202) 887.6922 dharvey@mofo.com