Before the Digital Era: Marketing and Content Deployment Strategies
•
2 j'aime•2,275 vues
The document discusses how brands have shifted their marketing strategies from the traditional pre-digital era to the current digital era. In the pre-digital era, brands had large budgets and deployed marketing messages through traditional channels like TV, radio, flyers and outdoor advertising. However, in today's digital era, anyone can create and share content online through various digital channels with little to no budget. Content creators now have more freedom and power of choice to directly reach interested online users. The key is providing valuable, entertaining and educational content to the digital channels where users spend their time.
Recommandé
Recommandé
Contenu connexe
Similaire à Before the Digital Era: Marketing and Content Deployment Strategies
Similaire à Before the Digital Era: Marketing and Content Deployment Strategies (20)
Dernier
Dernier (20)
Before the Digital Era: Marketing and Content Deployment Strategies
- 2. 12/10/2015 2 BEFORE THE DIGITAL ERA
- 3. 12/10/2015 3 BRANDS Large Budgets Message DEPLOYMENT BUYERS BEFORE THE DIGITAL ERA TV Radio Flyers Outdoor Other Traditional Channels
- 4. 12/10/2015 4 Brands Content creators BEFORE THE DIGITAL ERA
- 6. 12/10/2015 6 THE DIGITAL ERA Source: www.media.ofcom.org.uk
- 7. 12/10/2015 7 THE DIGITAL ERA Source: www.rsanw.files.wordpress.com
- 8. 12/10/2015 8 Anyone with internet connection With a minimal budget, sometimes even no budget Message DEPLOYMENT •Owned blog •Wordpress •Blogger •Facebook / Twitter / Linkedin / Instagram / Google+ / Tumblr •Youtube channel •Any online channel Any interested digital user THE DIGITAL ERA
- 9. 12/10/2015 9 THE DIGITAL ERA Online population Content creators
- 10. 12/10/2015 10 The deployment of your content can be done in a smart way, with a small budget
- 11. 12/10/2015 11 You need one thing
- 12. 12/10/2015 12
- 13. 12/10/2015 13 Remember! You are already the content creator. The internet users are always looking for valuable, entertaining and educational content or to solve their problem. And it needs to be presented in the digital channels they live in.
- 14. With low budget or no budget at all
- 16. 12/10/2015 16 THE POWER OF CHOICE http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist- David-Choe-painted-HQ-set-bumper-shares-payday.html
- 17. 12/10/2015 17 THE POWER OF CHOICE http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-David- Choe-painted-HQ-set-bumper-shares-payday.html
- 19. 12/10/2015 19 10,500,000+ Youtube subscribers 4,000,000+ Facebook fans 460,000+ Twitter followers 407.000 Instagram followers If you are a business, how much budget would it take you to get:
- 20. With no budget at all
- 22. With no budget at all
- 24. 12/10/2015 24 Remember! You need courage to take the extra-step, to be relevant and entertaining.
- 25. Let’s say... $4,500 (declared by the business owner)
- 27. Take the step and push things forward!
- 28. 12/10/2015 28