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Fundamentals of 
Lean UX 
Agile on the Beach 2014 
Adrian Howard (@adrianh) 
quietstars.com
Hello!
Ask Questions
Chatham House Rule 
applies please
“When a meeting, or part thereof, is 
held under the Chatham House Rule, 
participants are free to use the 
information re...
Disclaimer: Eh?
I ♥ feedback
Swear Jar
Who are you?
Exercise: 
You're founding a 
startup!
Lean UX
www.flickr.com/photos/usnationalarchives/4727573934
Origin Story
UX
1993
http://upload.wikimedia.org/wikipedia/commons/e/e6/Donald_Norman_at_AWF05.jpg
“Don also described and solicited discussion 
on, the "User Interface [sic] Architect's 
office" (hereafter UEA).” 
- Meet...
“I invented the term because I thought Human 
Interface and usability were too narrow: I 
wanted to cover all aspects of t...
2000
http://upload.wikimedia.org/wikipedia/commons/e/e6/Donald_Norman_at_AWF05.jpg
http://www.jjg.net/elements/pdf/elements.pdf
http://www.jjg.net/elements/pdf/elements.pdf
“The model outlined here does not account for 
secondary considerations (such as those 
arising during technical or conten...
“The model outlined here does not account for 
secondary considerations (such as those 
arising during technical or conten...
http://www.jjg.net/elements/pdf/elements.pdf
www.designcouncil.org.uk/about-design/How-designers-work/The-design-process/
Late 1990’s
.com bubble
Exercise: 
Elevator Pitch
UX?
2001
http://en.wikipedia.org/wiki/Snowbird,_Utah#mediaviewer/File:May_28_2006_Snowbird_UT_USA.jpg
http://agilemanifesto.org/
2006
http://en.wikipedia.org/wiki/File:Steve_Blank.jpg
“A startup is a temporary organization 
designed to search for a repeatable and scalable 
business model.” 
- Steve Blank
“A startup is a temporary organization 
designed to search for a repeatable and scalable 
business model.” 
- Steve Blank
From “The Startup Owner's Manual” by Steve Blank
Marriage vs Date
Plan vs Map
UX?
From “The Startup Owner's Manual” by Steve Blank
2008
http://en.wikipedia.org/wiki/File:Eric_Ries2.jpg
The Lean Startup 
“A true experiment 
follows the scientific 
method. It begins 
with a clear 
hypothesis that 
makes pred...
The Lean Startup 
• Come up with hypothesis 
• Design experiment 
• Run experiment 
• Validate/Invalidate hypothesis 
• Re...
http://xkcd.com/54/
The Lean Startup
Product certainty 
Market certainty
Product certainty 
Market certainty
Product certainty 
Market certainty
Product certainty 
Market certainty 
WTF
Product certainty 
WTF Build it and they 
will come! 
Market certainty
Product certainty 
WTF Build it and they 
will come! 
Market certainty 
You know, for kids!
You know, for kids! $ 
Product certainty 
WTF Build it and they 
will come! 
Market certainty
Product certainty 
Market certainty
Product certainty 
Market certainty
Product certainty 
$ 
Market certainty
The Lean Startup
Lean Startup = 
Continual Delivery + 
Cust Dev + Agile
Example 
• Zappos 
• Annual sales > US$1 billion 
• Hypothesis: Is there a demand for 
superior online shoe shopping 
• Ex...
Example 
• Allowing users to register with twitter 
will drop abandoned registrations by 5% 
• Built fake “register with t...
Exercise: 
Hypotheses
The Lean Startup
UX?
Lean Startup
Lean UX
The question we have to solve for is not “What 
does Lean User Experience mean?” The question 
is “In a lean environment, ...
Lean ?
1948-1975
Toyota Production 
System
TPS begat 
Lean Manufacturing begat 
Lean Thinking begat 
Lean $whatever
Designing out: 
muri 
mura 
muda
Designing out: 
muri (overburden) 
mura(inconsistency) 
muda(waste)
7 kinds of muda 
1. Over production 
2. Waiting 
3. Transportation 
4. Processing 
5. Stock at hand 
6.Movement 
7. Making...
Lean ≠ Low Quality
Lean ≠ Fast
Lean ≠ Cheap
Lean ≠ No deliverables
Lean = efficient and 
with no wastage
Exercise: Waste 
1. Over production 
2. Waiting 
3. Transportation 
4. Processing 
5. Stock at hand 
6.Movement 
7. Making...
Problems 
● Silos 
● Ownership 
● Alignment 
● Communication 
● Understanding of customers 
● Understanding of business 
●...
Agile UX vs Lean UX?
Product vs Learning
Exercise: 
Experiment Map
http://www.slideshare.net/7thpixel/experimenting-in-the-enterprise-agile2013- 
v11
Lean UX
Interviewing
Persona
http://www.slideshare.net/toddwarfel/data-driven-personas
http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
Usability Testing
http://www.argazkiak.org/photo/codesyntax-usability-lab/size/o/
http://allthingsoracle.com/red-gate-live-lab-source-control-for-oracle/
Design
http://en.wikipedia.org/wiki/File:Robert_Edmond_Jones.jpg
Documentation
https://www.flickr.com/photos/doos/4689874175/
http://designcomics.org/
http://plasq.com/products/comiclife3/mac
“Getting out of the deliverables business” 
- Jeff Gothelf
“Getting out of the deliverables business” 
- Jeff Gothelf
“Getting out of the deliverables business” 
- Jeff Gothelf
DO LESS 
MORE OFTEN 
to do 
MORE
https://twitter.com/guspower/status/448487628107575296/photo/1
The Good, the Bad & 
the Ugly
Product Teams
UX is pervasive
Alignment on value
Helps build an 
experiment culture
It’s hypotheses 
before, during and 
after development
Encourages value-oriented 
infrastructure
Hypotheses talk 
about business 
value directly
Where’s the user?
Where’s the 
delight?
Trail of undead 
experiments
What happens 
when I can’t 
validate cheaply?
What about non-startup 
contexts?
Some folk find 
reality hurts
Where next?
agile-usability-subscribe 
@yahoogroups.com
balancedteam.org
http://bit.ly/agileleanux
Books 
• UX for Lean Startups by Laura Klein 
• Lean UX by Jeff Gothelf & Josh Seiden 
• Agile User Experience Design by D...
More books 
• Interviewing for User Research by 
Andrew Travers 
• Interviewing Users by Steve Portigal 
• Rocket Surgery ...
Yet more books 
•Lean Startup by Eric Ries 
•The Four Steps to the Epiphany by 
Steve Blank 
•The Startup Owner's Manual b...
Questions? 
(and remember — feedback please!) 
@adrianh 
quietstars.com 
slideshare.net/adrianh 
adrianh@quietstars.com
Fundamentals of Lean UX, Agile on the Beach 2014
Fundamentals of Lean UX, Agile on the Beach 2014
Fundamentals of Lean UX, Agile on the Beach 2014
Fundamentals of Lean UX, Agile on the Beach 2014
Fundamentals of Lean UX, Agile on the Beach 2014
Fundamentals of Lean UX, Agile on the Beach 2014
Fundamentals of Lean UX, Agile on the Beach 2014
Fundamentals of Lean UX, Agile on the Beach 2014
Fundamentals of Lean UX, Agile on the Beach 2014
Fundamentals of Lean UX, Agile on the Beach 2014
Fundamentals of Lean UX, Agile on the Beach 2014
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Fundamentals of Lean UX, Agile on the Beach 2014

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Lean UX sits at the intersection of the Agile, Lean Startup & User Experience communities of practice.

This workshop will introduce you to the basics of the Lean UX approach, and take you through the process of applying Lean UX techniques at different stages of the product/business development process.

Learning outcomes:
* Lean UX and its relation to Lean Startup, Agile UX & general Lean
approaches the common myths and misunderstandings about Lean UX
* How to apply Lean UX approaches within your own company
* How the hypothesis/experiment model differs from traditional requirements
* How Lean UX can be used to understand customers better, discover new
product ideas, and reduce risk in new product development

Publié dans : Business

Fundamentals of Lean UX, Agile on the Beach 2014

  1. 1. Fundamentals of Lean UX Agile on the Beach 2014 Adrian Howard (@adrianh) quietstars.com
  2. 2. Hello!
  3. 3. Ask Questions
  4. 4. Chatham House Rule applies please
  5. 5. “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”
  6. 6. Disclaimer: Eh?
  7. 7. I ♥ feedback
  8. 8. Swear Jar
  9. 9. Who are you?
  10. 10. Exercise: You're founding a startup!
  11. 11. Lean UX
  12. 12. www.flickr.com/photos/usnationalarchives/4727573934
  13. 13. Origin Story
  14. 14. UX
  15. 15. 1993
  16. 16. http://upload.wikimedia.org/wikipedia/commons/e/e6/Donald_Norman_at_AWF05.jpg
  17. 17. “Don also described and solicited discussion on, the "User Interface [sic] Architect's office" (hereafter UEA).” - Meeting notes made by Tom Erickson, 1993
  18. 18. “I invented the term because I thought Human Interface and usability were too narrow: I wanted to cover all aspects of the person's experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.” - Don Norman
  19. 19. 2000
  20. 20. http://upload.wikimedia.org/wikipedia/commons/e/e6/Donald_Norman_at_AWF05.jpg
  21. 21. http://www.jjg.net/elements/pdf/elements.pdf
  22. 22. http://www.jjg.net/elements/pdf/elements.pdf
  23. 23. “The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.” - Jesse James Garrett
  24. 24. “The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.” - Jesse James Garrett
  25. 25. http://www.jjg.net/elements/pdf/elements.pdf
  26. 26. www.designcouncil.org.uk/about-design/How-designers-work/The-design-process/
  27. 27. Late 1990’s
  28. 28. .com bubble
  29. 29. Exercise: Elevator Pitch
  30. 30. UX?
  31. 31. 2001
  32. 32. http://en.wikipedia.org/wiki/Snowbird,_Utah#mediaviewer/File:May_28_2006_Snowbird_UT_USA.jpg
  33. 33. http://agilemanifesto.org/
  34. 34. 2006
  35. 35. http://en.wikipedia.org/wiki/File:Steve_Blank.jpg
  36. 36. “A startup is a temporary organization designed to search for a repeatable and scalable business model.” - Steve Blank
  37. 37. “A startup is a temporary organization designed to search for a repeatable and scalable business model.” - Steve Blank
  38. 38. From “The Startup Owner's Manual” by Steve Blank
  39. 39. Marriage vs Date
  40. 40. Plan vs Map
  41. 41. UX?
  42. 42. From “The Startup Owner's Manual” by Steve Blank
  43. 43. 2008
  44. 44. http://en.wikipedia.org/wiki/File:Eric_Ries2.jpg
  45. 45. The Lean Startup “A true experiment follows the scientific method. It begins with a clear hypothesis that makes predictions about what is supposed to happen. It then tests those predictions empirically”
  46. 46. The Lean Startup • Come up with hypothesis • Design experiment • Run experiment • Validate/Invalidate hypothesis • Repeat
  47. 47. http://xkcd.com/54/
  48. 48. The Lean Startup
  49. 49. Product certainty Market certainty
  50. 50. Product certainty Market certainty
  51. 51. Product certainty Market certainty
  52. 52. Product certainty Market certainty WTF
  53. 53. Product certainty WTF Build it and they will come! Market certainty
  54. 54. Product certainty WTF Build it and they will come! Market certainty You know, for kids!
  55. 55. You know, for kids! $ Product certainty WTF Build it and they will come! Market certainty
  56. 56. Product certainty Market certainty
  57. 57. Product certainty Market certainty
  58. 58. Product certainty $ Market certainty
  59. 59. The Lean Startup
  60. 60. Lean Startup = Continual Delivery + Cust Dev + Agile
  61. 61. Example • Zappos • Annual sales > US$1 billion • Hypothesis: Is there a demand for superior online shoe shopping • Experiment: Took photos from shoe shops, came back and bought them full price if customer bought them online Example from The Lean Startup, p57-58
  62. 62. Example • Allowing users to register with twitter will drop abandoned registrations by 5% • Built fake “register with twitter” link which led to nice error message • Released to segment of customers on live site • Measured how many new users tried it • <1% - hypothesis invalid
  63. 63. Exercise: Hypotheses
  64. 64. The Lean Startup
  65. 65. UX?
  66. 66. Lean Startup
  67. 67. Lean UX
  68. 68. The question we have to solve for is not “What does Lean User Experience mean?” The question is “In a lean environment, how can we make great user experiences?” - Janice Fraser, 2010, LUXr
  69. 69. Lean ?
  70. 70. 1948-1975
  71. 71. Toyota Production System
  72. 72. TPS begat Lean Manufacturing begat Lean Thinking begat Lean $whatever
  73. 73. Designing out: muri mura muda
  74. 74. Designing out: muri (overburden) mura(inconsistency) muda(waste)
  75. 75. 7 kinds of muda 1. Over production 2. Waiting 3. Transportation 4. Processing 5. Stock at hand 6.Movement 7. Making defective products
  76. 76. Lean ≠ Low Quality
  77. 77. Lean ≠ Fast
  78. 78. Lean ≠ Cheap
  79. 79. Lean ≠ No deliverables
  80. 80. Lean = efficient and with no wastage
  81. 81. Exercise: Waste 1. Over production 2. Waiting 3. Transportation 4. Processing 5. Stock at hand 6.Movement 7. Making defective products
  82. 82. Problems ● Silos ● Ownership ● Alignment ● Communication ● Understanding of customers ● Understanding of business ● Features not Value
  83. 83. Agile UX vs Lean UX?
  84. 84. Product vs Learning
  85. 85. Exercise: Experiment Map
  86. 86. http://www.slideshare.net/7thpixel/experimenting-in-the-enterprise-agile2013- v11
  87. 87. Lean UX
  88. 88. Interviewing
  89. 89. Persona
  90. 90. http://www.slideshare.net/toddwarfel/data-driven-personas
  91. 91. http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
  92. 92. Usability Testing
  93. 93. http://www.argazkiak.org/photo/codesyntax-usability-lab/size/o/
  94. 94. http://allthingsoracle.com/red-gate-live-lab-source-control-for-oracle/
  95. 95. Design
  96. 96. http://en.wikipedia.org/wiki/File:Robert_Edmond_Jones.jpg
  97. 97. Documentation
  98. 98. https://www.flickr.com/photos/doos/4689874175/
  99. 99. http://designcomics.org/
  100. 100. http://plasq.com/products/comiclife3/mac
  101. 101. “Getting out of the deliverables business” - Jeff Gothelf
  102. 102. “Getting out of the deliverables business” - Jeff Gothelf
  103. 103. “Getting out of the deliverables business” - Jeff Gothelf
  104. 104. DO LESS MORE OFTEN to do MORE
  105. 105. https://twitter.com/guspower/status/448487628107575296/photo/1
  106. 106. The Good, the Bad & the Ugly
  107. 107. Product Teams
  108. 108. UX is pervasive
  109. 109. Alignment on value
  110. 110. Helps build an experiment culture
  111. 111. It’s hypotheses before, during and after development
  112. 112. Encourages value-oriented infrastructure
  113. 113. Hypotheses talk about business value directly
  114. 114. Where’s the user?
  115. 115. Where’s the delight?
  116. 116. Trail of undead experiments
  117. 117. What happens when I can’t validate cheaply?
  118. 118. What about non-startup contexts?
  119. 119. Some folk find reality hurts
  120. 120. Where next?
  121. 121. agile-usability-subscribe @yahoogroups.com
  122. 122. balancedteam.org
  123. 123. http://bit.ly/agileleanux
  124. 124. Books • UX for Lean Startups by Laura Klein • Lean UX by Jeff Gothelf & Josh Seiden • Agile User Experience Design by Diana Brown • User-Centered Agile Methods by Hugh Beyer • Agile Experience Design by Lindsay Ratcliffe and Marc McNeill
  125. 125. More books • Interviewing for User Research by Andrew Travers • Interviewing Users by Steve Portigal • Rocket Surgery Made Easy by Steve Krug • Handbook of Usability Testing by Jeffrey Rubin & Dana Chisnell
  126. 126. Yet more books •Lean Startup by Eric Ries •The Four Steps to the Epiphany by Steve Blank •The Startup Owner's Manual by Steve Blank •The Goal by Eliyahu M. Goldratt •The Machine That Changed the World by Womack, Jones & Roos
  127. 127. Questions? (and remember — feedback please!) @adrianh quietstars.com slideshare.net/adrianh adrianh@quietstars.com

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