Discover the benefits of using Google Data Studio for free advanced dashboarding and visualizations. Also learn to leverage different tools such as Stitch and SuperMetrics to enhance your Data Studio processes.

1. Adrian Vender
@adrianvender
VP, Digital Marketing, BIKINI.COM
State of Search, October 2017
Advanced Reporting with
Google Data Studio

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Google Data Studio vs Other BI Tools
Data Studio not as full-featured, but:
● Free! (big deal)
● Simple access rights
● Improving quickly

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Google Data Studio Basics
https://www.searchenginejournal.com/beginners-guide-google-data-studio/187465/

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Tip: Set Filters to report-level

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Tip: How to design your reports?
http://www.seerinteractive.com/blog/data-studio-tips-for-non-designers/

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Tip: Rename fields in data source
Use field names that make sense within the report view.

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Tip: Use Calculated Fields
Learn more about creating calculated fields.

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Data Sources
Default Custom Community Connectors (new!)
Build your own connector!

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Example template: FB Ads from SuperMetrics
https://datastudio.google.com/u/0/reporting/0BzjchXrR5ZQca013LXdWZzQ4cEU/page/VgD/preview

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What if you need a data warehouse?

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Stitch Data - Pull from multiple sources...
Stitch as a long list of default
source connections.
Create your own source
connections with the Singer app.

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Stitch Data - Push into your data warehouse

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Use Stitch to push Shopify data to Data Warehouse

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Start Building Today!

16. THANK YOU