BBC stimulus of SODA at MMU 17072019
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presentation to MMU with objective to inform their curriculum discussions
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BBC stimulus of SODA at MMU 17072019
- 1. STIMULUS FOR MMU SODA 17 JULY 2019 ADRIAN WOOLARD
- 2. RESEARCH & DEVELOPMENT What I’m going to talk about: Introduce to myself & BBC R&D Share some examples of innovation Questions?
- 3. 2004 1994 2014 2009 1999 2019 1989 PhD –Animatronics & Jim Henson’s Games Company – mo’cap / 3D animation Travel the globe Motion Capture expert – Film, Games BT Millennium Dome – Avatars – project mgmt BBC Imagineering – multi-project mgmt. (games, animation) BBC Innovation – Consultant (web, iTV, mobile) FXT – Group Head Participate – UKTI collab project lead MediaCity Lab Build – operations mgmt UX research – research lead Connected Studio - Innovation Head https://www.businessinsider.com/most-important-inventions- 30 years… Internet Machine Learning / AI 2014 WWW DigitalTV Photoshop HapticsQuantum Computing Cloud computing Robots AR VR GPS Cloning Email/ texting Speech software / smart speakers eReaders 2007 Self driving cars 2012 Bitcoin iPhone 2007 Digital cameras Drones Hybrid cars 1997Google search 1997 YouTube 2005 Facebook 2004 DVD 1998ISS 1998 MP3 players Google maps iTunes Flat screens XBOX360 / PS3 / Wii 2005 Mobile broadband Streaming video Netflix 1997 Paypal iMac
- 5. “I want us to reinvent public service broadcasting for a new generation.” Tony Hall, January 2016
- 6. RESEARCH & DEVELOPMENT OUR ROLE Drive Innovation in support of BBC strategy and public purposes Horizon scan, acting as early warning radar in the face of technical change Provide a standing army to solve problems or maximise opportunities Add tangible value to the wider media industry Maintain BBC partnerships, and with them, primary position in the wider ecosystem
- 7. RESEARCH & DEVELOPMENT Our framework for technology led innovation at the BBC Three categories for technology led innovation INCREMENTAL INNOVATION involves modest changes to existing products and services to remain up-to-date. SUSTAINING INNOVATION refers to advances that deliver distinctive new experiences that propels an existing product ahead of competitors. DISCONTINUOUS INNOVATION brings users a very different product, service than had previously been available.. 60%30%10%
- 8. RESEARCH & DEVELOPMENT Voice OUR RECENT SUCCESSES BBC 4.1 Civilisations ARUHD World Cup and Royal Wedding AI in Production Speech to Text Object Based Media IP-based Wales Centre Spatial audio BBC BOX Data Services
- 11. Some of BBC’s Research Challenges
- 12. 1. IP Glidepath
- 14. 3. ML & AI
- 15. 4. Object based broadcasting
- 16. 5. New forms of value in Data Economy
- 19. Our focus Testing innovation in the real world Helping find new routes to market Collaborating with the digital industry Trials & events R&D technology transfer Stimulate the creative economy Build communities of practice Facilitating the uptake of new innovation
- 20. Collaborate with the BBC, partners and industry to shape a joint vision of the future. Facilitate in the shaping of ideas, formats and technologies for the future BBC. Test new technologies and ideas from R&D, the BBC and beyond with trials and events. Use data-rich audience feedback to create insights that will inform the BBC of future opportunities. Build communities of practice, and insight formats that seamlessly transfer ideas and tech out of R&D. Develop Learn Test Engage Transfer
Notes de l'éditeur
- How got from there to here… Timeline… my moments and big tech moments… A lot of things happen in 30 years… Internet World wide web Photoshop GPS Cloning Email / text messaging Drones Google search Mobile broadband Hybrid cars International Space station DVD Flat screens MP3 players Apple Mac YouTube Google maps Facebook Paypal Streaming video Digital cameras iPhone Speech software / CUI Touch screens Machine Learning / AI Robots eReaders Cloud computing Quantum Computing Haptics
- Lots of Build a new lab, new location, new ethos, Mediacity image What bbc has achieved What I did What happened
- Clause 65 of the Charter ExCo 2011 definition Currently formal contracts with - 22 universities – 15 in UK and 7 in Europe - dozens of other industrial partners, globally
- Benchmarking suggests a best practice split of 60/30/10 across the three categories. Using this: Incremental innovations involve modest changes to existing products and services. These are enhancements that keep a business up-to-date and competitive, such as new product features and service improvements. For example, autoplay on iPlayer. Sustaining innovation refers to large advances that provide users (be they audience members or internal users) with distinctive new experiences that propels an existing product or service ahead of competitors. For example, BBC Live’s integration of live text, video and audio in a single experience. Discontinuous innovation brings users a very different product, service or way of working than had previously been available. This sort of innovation can transform markets or create new markets and ways of working. For example, the launch of BBC News Online in 1997 transformed the market for news media, bringing audiences a totally new way of consuming news content.
- All 2018 or 2019 BBC4.1 – Algo-made TV programme on BBC Four Civilisation – BBC’s biggest AR app to date, made with Culture UK and museums UHD World Cup/Royal Wedding – Sky used our software to distribute pictures around the world STT Auto speech recognition – transferred into BAU AI in Production - IBC main award winner The Unfortunates – complex voice-first format with Radio 3: 1.3trillion versions Solving latency – challenging IP industry to solve one of biggest problems BBC Scotland launch – replica –find space in existing capacity – saved ££ IP Based Cardiff BH – SMPTE 2110 standards at hear of IP way of working Spatial audio – 130 progs TX + Academy course + Standards
- Big Engineering – 4K - HDR IP STUDIO, Broadcast 3D piero
- HCI – user centred VR, AR, interactive video Discovery Voice Multi-screen, smart wallpaper, audio Production tools
- 4 the future…. Eckersley video… Mission / vision 5 big problems / opportunities we think will have impact
- Cloud 5G BIDI REB
- Sustainability Of the internet Of distribution Of communication
- AI In media In discovery in
- REB Small bits
- Box Living room of the future Data economy Value – what is it? toolkit
- Introduce Connected Studio – three and a half years ago. Grown in size and output, including key programmes of work (FoC, BoC, World Service Africa) and individual team-specific projects (Radio 1, Radio 3, NHU) Short-term innovation projects (less than a year), from conception to pilot delivery Connected Studio briefs are driven by audience needs and insight, and proposals and pilots are tested on this throughout planning and development – never losing sight of our audience (who are “at the heart of everything we do”) Strong base of external creative and technical agencies that regularly attend workshops and programmes of events to get involved with new innovation opportunities