Digital Pathways 2011 BBC Final

Head of Connected Studio, R&D North Lab and Joint Head of Taster at BBC à BBC
10 Mar 2011
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
Digital Pathways 2011 BBC Final
1 sur 33

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Digital Pathways 2011 BBC Final

Notes de l'éditeur

  1. 1. intro overview to BBC R&D in North 2. Examples of good practice, recent & current activities from collaborations 3. lessons learnt & how we might collaborate going forward
  2. Who am I? I started as engineer, did a PhD in animatronics – Spent sometime as professional geek (passionate but realistic about the future) Made technologies to make games and films more ‘ realistic’ Been at BBC for 7 years came to be an imagineer and currently head of innovation culture Working at intersection between emerging technologies, user centred design and new editorial concepts Now focused on leading partnership strategy for the research & innovation arm of future media
  3. Our R&D lab is made up of 130 engineers, mathematicians and scientists located over three sites. But why does the BBC have this capability? There are two reasons Reason 1. We have to: It’s written in tablets of stone. Well, in the BBC’s Royal Charter and Agreement. This is essentially our constitution. Clause 87 of the Charter Agreement states, among other things, that (1) The Executive Board must ensure that the BBC conducts research and development activities geared to the promotion of the BBC’s Public Purposes and which aim to maintain the BBC’s position as a centre of excellence for research and development in broadcasting and other means for the electronic distribution of audio, visual and audiovisual material, and in related technologies. Reason 2: It’s actually quite useful: Carrying out R&D is not some regulatory burden or constitutional oddity. It has a clear role. We describe this through the following mission statement. To define the future BBC, drive UK competitiveness and benefit digital citizens by generating knowledge, assets and capabilities that advance the technological state of the art of the media industries.
  4. Reason 1. We have to: Clause 87 of the Charter Agreement states, among other things, that (1) The Executive Board must ensure that the BBC conducts research and development activities geared to the promotion of the BBC’s Public Purposes and which aim to maintain the BBC’s position as a centre of excellence for research and development in broadcasting and other means for the electronic distribution of audio, visual and audiovisual material, and in related technologies. Reason 2: It’s actually quite useful: Carrying out R&D is not some regulatory burden or constitutional oddity. It has a clear role. We describe this through the following mission statement. To define the future BBC, drive UK competitiveness and benefit digital citizens by generating knowledge, assets and capabilities that advance the technological state of the art of the media industries
  5. As agents of change, BBC R&D wants to work with industry to steer towards a coherent view of the future, a view of the future which we think of as a NEW BROADCASTING SYSTEM. We want to work with industry through partnerships, conversations, collaborations, and standardisation to collectively define what this new broadcasting system is and ultimately to make it real—to build it. To create a shared solution for industry. We currently believe the new broadcasting system has these considerations at its core: A new definition of broadcast The value of metadata Standardisation IP end-to-end systems with data captured and manipulated in software Hybrid distribution models Immersive services which are distinguished by their high quality As our view and the debate matures, we will refine our new broadcasting system vision.
  6. Long standing Surrey , Oliver, CBBC, Sport AHRC/ BBC Recent & Current examples Dundee - Ethnographic project MMU – accessible fonts Lancaster / MMU – Remote Controls Westminster - KTN network Active examples Manchester / Lancaster – foresight events KTP – CBeebies & Salford Uni PhD Intern – R&D and Newcastle Uni Telethrone & Salford FIRM & ONE Westminster & Data Art RCA & Intergenerational Emerging ones Universal control – a research platform Watch this space for news in next couple of months
  7. timely and from a long standing relationship 10+ years) structured, trust, excellence, mutual benefits, proximity
  8. Why? Speed up research cycles Deeper reflection than market research Make research more accessible beyond organisation More iterative & responsive to shifting industry trends Projects Alone Together? Social Learning in BBC Blast (Bristol) A Public Voice - Access, Digital Story and Interactive Narrative (Cardiff) Inhibited Exploration in Older Customers of Digital Services (Manchester) Listener Online Engagement with BBC Radio Programming The Miners' Strike - A Case Study in Regional Content (Leeds Met) UGC at the BBC – Understanding its impact upon contributors, non-contributors and BBC News (Cardiff) Virtual Worlds - An Overview and Study of BBC Children's Adventure Rock (Westminster) What do Children Want from the BBC? Children’s Content in an Age of Citizen Media
  9. Pilot programme – an online ktn – mixed results <insert screenshot of connection factory – online community tool linking media profs and ahrc academics)
  10. Open source is network, code, automated diff management, and rights. (Future) Production is networked, media, (diff) EDL’s, and rights. Discuss??? Lean, integrated production – efficiency at ‘half the price’ through re-engineered platforms for media production and delivery Production : any time, anywhere, anyone – creative social interactions through new social media platforms
  11. Strong innovation networks -lots more hidden
  12. Some thoughts on 2011
  13. A changing financial environment for collaboration-
  14. Will require new models. As agents of change, BBC R&D wants to work with industry to steer towards a coherent view of the future, a view of the future which we think of as a NEW BROADCASTING SYSTEM. We want to work with industry through partnerships, conversations, collaborations, and standardisation to collectively define what this new broadcasting system is and ultimately to make it real—to build it. To create a shared solution for industry. We currently believe the new broadcasting system has these considerations at its core: A new definition of broadcast The value of metadata Standardisation IP end-to-end systems with data captured and manipulated in software Hybrid distribution models Immersive services which are distinguished by their high quality As our view and the debate matures, we will refine our new broadcasting system vision.