Learn how to create effective, value based videos that get results!
In this workshop you will learn the essential ingredients for making videos and get the chance to practice visual storytelling.
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How To Make Youtube Videos That Sell
1. How To Make YouTube
Videos That Sell
Parisoma Coworking - San Francisco, CA
by Adria Richards
Sunday, September 25, 2011
2. Do you want to learn to make YouTube videos?
Already uploading videos for your company but not getting many views?
Learn how to create effective, value based videos that get results!
In this workshop you will learn the essential ingredients for making videos and get
the chance to practice visual storytelling
• Equipment
• Software
• Content Creation
• Delivering Value To Your Viewers
• Video SEO
• Storytelling
• Delivering Enthusiasm
• Call To Action
• Video Promotion
• Building Community & Subscribers
http://youtubeparisoma.eventbrite.com/
Sunday, September 25, 2011
3. Introduce Yourself!
• Name
• Favorite YouTube Video
• What do you find the biggest challenge to be
when it comes to making YouTube videos?
Sunday, September 25, 2011
4. About your instructor
Adria Richards
Technology Consultant
http://youtube.com/adriarichards
First video watched 2005
Joined YouTube 2008
Became YouTube partner 2011
11k subscribers and growing
Sunday, September 25, 2011
7. In The News
Building A Better Website
Print edition of Black Enterprise Magazine
Nominated for the Small Business
Influencer Award
SmallBizTrends
How To Encourage More Brown Women To
Launch Tech Startups
Syndicated to Women 2.0
8 Tips for Using Social Blogging to Grow
Your Business
Inc.com
Still Going: Norm Coleman Minnesota
Senate debate | The Rachel Maddow
Show
Sunday, September 25, 2011
17. Enthusiasm!
• Demo and Hands-on
Sunday, September 25, 2011
18. Call To Action
What do you want the viewer to do?
Subscribe?
Visit a website?
Sunday, September 25, 2011
19. Video Promotion
• Blogging
• Social Media sharing buttons work!
• Participate in the YouTube Community
Sunday, September 25, 2011
20. Building Community
• Engage Subscribers
• Encourage Comments / Likes
• Make it easy to share your content
Sunday, September 25, 2011
21. Resources
• Videos shown during class
http://frsh.ws/awesomeyoutubevideos
• YouTube Playbook for content creators
http://youtube.com/playbook
• YouTube Partner Program
http://www.youtube.com/partners
• YouTube Help
http://google.com/support/youtube
Sunday, September 25, 2011