1. The document describes the features and functions of a competitor analysis tool for analyzing Facebook pages and Twitter accounts. 2. It allows users to search for competitor pages/accounts, register them, set analysis periods, and compare key metrics like followers, likes, shares, comments, and more. 3. The tool provides detailed comparisons and analytics on performance metrics for registered competitors across Facebook pages and Twitter accounts to help analyze competitive social media strategies and presence.

1. www.enpick.com
User Manual – Competitor Analysis

2. www.enpick.com
1. Registration of
Facebook Page
1.1. Searching the names of competitors
1) Searching the names of competitors to be
analyzed: Searching with Facebook page
names.
1.2. Registering the Facebook pages of
competitors
1) Registering after selecting among search
results.
2) Storing and analyzing competitors: It is
possible to check the results of analysis
frequently after storing them in the list at
the bottom.
3) Competitor analysis: Analyzing comparison
one time.
1.3. Searching the names of pages
1) Exposing pages including search keywords.
2) It is possible to check the number of likes,
page images, page names, and industrial
fields.
3) It is possible to register when clicking page
names.
1.4. competitor analysis
1) List of stored competitors.
2) When clicking “Compare”, the result of
analysis moves to the screen.
3) Delete: Deleting competitors’ pages.
1
Search competitors to be analyzed with Facebook page names
3
Search results
4
Analysis of results and deletion of stored competitors’ pages
2
Registering competitors’ pages

3. www.enpick.com
2. Facebook page analysis
2.1. Score comparison & analysis
1) Comparing & analyzing scores on the basis
of a big item as a result value among Like,
Activity and Brand Loyalty.
2.2. Period setting
1) It is possible to search for 3 months from
today until 3 months ago.
2.3. Like analysis
1) Comparing and analyzing the performance
of the number of fans of pages to be
compared.
2.4. Activity analysis
1) Comparing and analyzing activity
performance of pages to be compared.
1
Comparing & analyzing scores
2
Period setting
3
Comparing & analyzing the performance of the number of fans
4
Comparing & analyzing activity performance

4. www.enpick.com
2. Facebook page analysis
2.5. Brand loyalty analysis
1) Comparing and analyzing the performance
of brand loyalty of pages to be compared.
2.6. Contents analysis
1) Comparing and analyzing contents
performance of pages to be compared.
2.7. Like analysis
1) Comparing and analyzing the performance
of Like Contents of pages to be compared.
5
Comparing & analyzing the performance of brand loyalty
6
Comparing & analyzing the performance of the number of published contents
7
Comparing & analyzing the performance of Like

5. www.enpick.com
2. Facebook page analysis
2.8. Comment analysis
1) Comparing and analyzing the comment
performance of pages to be compared.
2.9. Share analysis
1) Comparing and analyzing the share
performance of pages to be compared.
8
Comparing and analyzing comment performance
9
Comparing and analyzing share performance

6. www.enpick.com
2. Facebook page analysis
2.10. Influencer analysis
1) Comparing and analyzing influencers’
performance and information on pages to
be compared.
10
Comparing and analyzing influencers’ performance

7. www.enpick.com
3. Twitter registration
3.1. Searching the names of competitors
1) Search for the names of competitors to be
analyzed: Search with the names of
competitors.
3.2. Registering competitors’ Twitter
1) Select and register among the results of
search.
2) Storage and analysis of competitors: It is
possible to check the results of analysis
frequently after storing them in the list
below.
3) Competitor analysis: Compare and analyze
only one time.
3.3. Searching the name of Twitter
1) Exposing pages including search keywords.
2) It is possible to check representative
images of the Twitter, Twitter names, and
number of followers.
3) It is possible to register when clicking the
names of the Twitter.
3.4. Competitor analysis
1) List of stored competitors.
2) When clicking “Compare”, the result of
analysis moves to the screen.
3) Deletion: Delete competitors’ Twitter.
1
Search with the names of competitors of the competitors’ Twitter to be analyzed
2
Register competitors’ pages
3
Search results
4
Analyzing and deleting the results of competitors’ stored pages

8. www.enpick.com
4. Twitter analysis
1
Comparing & analyzing scores
2
Period setting
3
Comparing & analyzing the performance of Follower
4
Comparing & analyzing the performance of Following
5
Comparing & analyzing the performance of Activity
4.1. Comparing and analyzing scores
1) Comparing and analyzing scores on the
basis of the big item as a result value
among Follower, Following, Activity, and
Brand Loyalty.
4.2. Period setting
1) It is possible to search for 3 months from
today until 3 months ago.
4.3. Follower analysis
1) Comparing and analyzing the performance
of Follower of the Twitter to be compared.
4.4. Following analysis
1) Comparing and analyzing the performance
of Following of the Twitter to be
compared.
4.5. Activity analysis
1) Comparing and analyzing the performance
of Activity of the Twitter to be compared.

9. www.enpick.com
4. Twitter analysis
4.6. Brand loyalty analysis
1) Comparing and analyzing the performance
of brand loyalty of the Twitter to be
compared.
4.7. Tweet analysis
1) Comparing and analyzing the performance
of tweet of the Twitter to be compared.
4.8. Retweet analysis
1) Comparing and analyzing the performance
of retweet of the Twitter to be compared.
6
Comparing & analyzing the performance of brand loyalty
7
Comparing & analyzing the performance of tweet
8
Comparing & analyzing the performance of retweet

10. www.enpick.com
4. Twitter analysis
9
Comparing & analyzing the performance of mention
10
Comparing & analyzing the performance of comment
11
Comparing & analyzing the performance of Favorite
4.9. Mention analysis
1) Comparing and analyzing the performance
of mention of the Twitter to be compared.
4.10. Comment analysis
1) Comparing and analyzing the performance
of comment of the Twitter to be
compared.
4.11. Favorite analysis
1) Comparing and analyzing the performance
of favorite of the Twitter to be compared.

11. Homepage : www.enpick.com
Facebook : www.facebook.com/Enpick
Email : gap@andwise.com