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Conversion Success Stories—Reaching the Increasingly Elusive Online Consumer Cheryl Kellond, SVP Advertising Business, ChoiceStream Geoff Atkinson, SVP Marketing, Overstock.com

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Overstock Used to Treat Every User the Same Marcia Bought comforter last week Registered for baby items Abandoned cart with coat Fran Recently bought a coat Browses jewelry lately Added shoes to wish list

Personalization Changes Display Ad Experience Marcia Bought comforter last week Registered for baby items Abandoned cart with coat Fran Recently bought a coat Browses jewelry lately Added shoes to wish list

… Giving Shoppers Immediate Occasion to Purchase Fran Clicks on product in ad Personalized Landing Page Contains more product recommendations

Improving the Metrics that Matter Most * Source: Actual results based on A/B tests comparing advertiser's best-performing display ads against ChoiceStream ads with personalized product recommendations. Overstock Cares About ChoiceStream RealRelevance ® Advertising Lift Conversions per Thousand Impressions Over 3x Revenue per Thousand Impressions 3x-5x

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As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

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MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

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Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

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What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

What Are The Drone Anti-jamming Systems Technology?

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Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

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Conversation Success Stories

1. Conversion Success Stories—Reaching the Increasingly Elusive Online Consumer Cheryl Kellond, SVP Advertising Business, ChoiceStream Geoff Atkinson, SVP Marketing, Overstock.com

5. Overstock Customer Success

6. Overstock Used to Treat Every User the Same Marcia Bought comforter last week Registered for baby items Abandoned cart with coat Fran Recently bought a coat Browses jewelry lately Added shoes to wish list

7. Personalization Changes Display Ad Experience Marcia Bought comforter last week Registered for baby items Abandoned cart with coat Fran Recently bought a coat Browses jewelry lately Added shoes to wish list

8. … Giving Shoppers Immediate Occasion to Purchase Fran Clicks on product in ad Personalized Landing Page Contains more product recommendations

9. Improving the Metrics that Matter Most * Source: Actual results based on A/B tests comparing advertiser's best-performing display ads against ChoiceStream ads with personalized product recommendations. Overstock Cares About ChoiceStream RealRelevance ® Advertising Lift Conversions per Thousand Impressions Over 3x Revenue per Thousand Impressions 3x-5x

Conversation Success Stories

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