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SMX@adtech: Paid Search Fundamentals — MonaElesseily

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SMX @ Ad:Tech: Paid Search Fundamentals Mona Elesseily, Director of Marketing Strategy, Page Zero Media
Presentation Topics ,[object Object],[object Object]
Get Campaign Architecture Straight
Think About Keywords
Proper Tracking in Place? ,[object Object],[object Object],[object Object]
Tracking Offline Conversions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus on Ad Copy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Think “Buy Cycle” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Testing Yields Results!
Which Headline Converted Best? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Think About Landing Pages – Old Page
Landing Page Test #1
Landing Page Test #2
Anatomy of a Good Landing Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
Common PPC Pitfalls ,[object Object],[object Object],[object Object],[object Object]
Budget & Distribution
Ad Rotation & Geography
Thanks! ,[object Object],[object Object],[object Object],[object Object]

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